From InDemand 2014, Jessica Steinberg who is the Talent Community Manager for ADP's employer brand, emphasizes how marketing and recruitment go hand-in-hand to increase candidate awareness and engagement. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Recruitment is Marketing

2. 2

3. STRATEGY
|AWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
3

4. CONSIDERING
HIRED
UNAWARE
AWARE
Every
Candidate
has
completed
The
Candidate
Journey
Every
Candidate’s
Journey
From Unaware to Hired

5. ADP
=
Payday!!!!!!!!!!!!!!!!
5

6. 6

7. 7

8. 8

9. STRATEGY
|AWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
9

10. Strategy:
Define
and
Build
The
Brand
10

11. Communication
ADP’s
Employer
Brand
incorporates
our
Mission,
Vision
and
Values
One ADP
Integrity is
Everything
Insightful
Expertise
Service
Excellence
Inspiring
Innovation
Each Person
CountsResults-driven
Social Responsibility

12. Employment Value Proposition Preferences for Sales in Professional Services in North America
We
also
work
with
partners
to
understand
what
target
talent
pools
care
about

13. 13

14. MarkeRng
Funnel
to
Engage
and
ATract
Top
Talent
Build Awareness
Engage
Nurture
Hire!
Next-Class Strategies include converting candidates
and employees into promoters

15. Step
1:
Create
Awareness
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE

16. Step
2.
Build
CommuniRes
of
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
NEXT
SLIDE
–
show
various
TS
16

17. Step
2.
Build
CommuniRes
of
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
2
187,446
followers
79%
of
LI
Members
are
interested
in
updates
on
job
opportuni6es
from
companies
they
follow
23%
of
LI
Members
hired
were
following
ADP
at
the
6me
of
hire

18. Step
2:
Build
CommuniRes
of
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
Benefits
of
a
Community:
Measurable
Results
Define
populaRons
within
the
talent
community
to
engage
in
new
ways:
By
area
of
interest
and/or
regionally
•
Recruiter
Chats
•
Customized
Webinars
•
Targeted
e-­‐newsleEers
•
Invita6ons
to
meet
us
at
events
(college
campus,
Diversity
Events,
Industry
events,
career
fairs,
Your
own
hosted
events)
Using
digital
means
of
communica6on
(or
digital
tracking
on
physical
ads)
allows
you
to
track
every
step
of
the
process
and
make
constant
improvements

19. Step
3:
Nurture
Your
Talent
STRATEGY
|AWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
19

20. The
Norm
Corporate
Branding
Content
PR
Awards
Corporate
Blog
Earnings
Community
Efforts
Job
Postings

21. Best
In
Class
Corporate
Branding
Content
PR
Awards
Corporate
Blog
Earnings
Community
Efforts
Job
Postings
Powerful Talent
Brand Content
Thought
Leadership
Humor
Video/Photos
Employee
Testimonials
Department/
Individual Blogs
Pop Culture

22. Step
3:
Nurture
Your
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
§ Newsletters
§ Webinars
§ Job Alerts
•
22
Email Marketing
Hires were up 200%
this fiscal year

23. Step
3:
Nurture
Your
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE
Event
Based
MarkeRng:
• Webinars
• Virtual
Career
Fairs
• Live
Events
•
23

24. Step
3:
Nurture
Your
Talent
STRATEGY
àAWARENESS
à
ENGAGE
à
NURTURE
à
HIRE

25.
ADP
Talent
Brand:
By
the
Numbers
25
Life@ADP
-­‐
52%
Community
|
Diversity
|
Benefits
Technology@ADP
–
9%
Discover
a
culture
of
innovaBon
StarRng
your
Career
-­‐
4%
On-­‐campus
recruiBng,
career
advice
for
recent
grads
ADP
EssenRals
–
22%
HR,
Payroll,
Client
Service
&
ImplementaBon
Careers
Sales@ADP
–
13%
Explore
ADP’s
top-­‐ranked
Sales
Programs
800,000+
Talent Community Members
10%
of
North
American
hires
are
directly
aEributed
to
talent
branding
programs
Sales
HR
IT
Consulting
Operations
187,446+
Followers on LinkedIn

26. Talent
Brand
Index
measures
your
talent
brand
What
percent
of
people
who
know
about
you
show
an
interest?
Talent
Brand
Index
=
Talent
Brand
Engagement
Talent
Brand
Reach
Talent
Brand
Reach
Talent
Brand
Engagement
Talent
4,792,260
members
members
755,096
ADP
16%
26

27. Thank
You