Executives who are active on social media have proven to increase sales, positively impact their company’s reputation and attract top talent. If you’re not taking control of social media in your professional life then you are already one step behind the competition. Become a social leader who demonstrates innovation to your team, accelerates sales and stays ontop of industry trends by being actively engaged on social media. Learn more: http://linkd.in/1MJalqY

1. of followers would follow
companies indefinitely.8
more likely to
attract top talent.10
Socially engaged
companies are
of fast-growth
companies find social
a key source of
lead generation.
Add and accept
connections.
Share and re-share
great content.
Ask and answer questions
– start conversations.
Make and receive
recommendations.
Join specific interest and
industry groups.
Point out your skills and
experience, not just your
job history.
Write an eye-catching
personal tagline – don’t
forget your photo.
Put your elevator pitch to
work and sell yourself in
10 seconds.
Use an authentic voice and
inject some personality.
Stand out from the crowd
with unusual interests.
WHYYOU
NEEDTOBE A
SOCIALEXECUTIVE
REPUTATION IS
VITAL FOR SUCCESS
of a company’s market
value is attributed to
its reputation.
YOUR COMPETITORS ARE
ALREADY GETTING SOCIAL
SOCIAL MEDIA FOSTERS
AUTHENTICITY
BEING SOCIAL MAKES
YOU ATTRACTIVE
of companies use social
media to promote
their businesses.
of companies
use social media to
monitor competitors.
SO BE SOCIAL
AND GROW
of people are open to job
opportunities, but only
Research shows that companies with social C-Suite
executives enjoy higher levels of trust, and people
are more likely to buy their products.
LinkedIn’s visitor-to-lead conversion rate is
three times higher than Facebook and Twitter.
Social networks are the fastest-growing
source of quality hires.
(And how you can become one on LinkedIn.)
97%
64%
58%
80%
82% of online users
prefer businesses
with information
on social sites.
63%
LinkedIn has
68 million
members in Asia Pacific
and more than
364 million
members globally.
of consumers agree that social
media enhances the image and
reputation of executives.
60%
80%
of stakeholders believe social media
creates a channel for authentic
engagement with executives.
COMPETITOR
77%
75%
25%
are on job boards.9
IT HELPS YOU FIND
THE BESTTALENT
FIND THESE
“PASSIVE
CANDIDATES”
THROUGH
SOCIAL MEDIA.
TIPS AND TRICKS
TO ROCK YOUR
LINKEDIN PROFILE
BUILD YOUR
NETWORK:
GROW YOUR BUSINESS
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3
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4
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5
5
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3
4
5
5
6
2
10 STEPS TO BECOMING A SOCIAL EXECUTIVE
2
1
To find out how LinkedIn can help you become
a social leader, download The Executive Playbook.
Sources:
1,7 Weber Shandwick, Socialising your CEO II
2 Brandfog, The Global Social CEO Survey 2014
3 Social Media Examiner, Social Media Marketing Industry Report 2014
4 Digimind, Market Intelligence Survey
5 LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth
6 Hubspot, 2013 State of Inbound Marketing
8 LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers
9 LinkedIn Essentials, The Modern Recruiter’s Guide
10 Relationships Matter, LinkedIn & Altimeter Group, 2014