I updated my slidedeck from my Skillshare class so that I could teach the course internally at Group Commerce. If you would like to teach UX within your company, try to use examples with which your coworkers are familiar. This way, stepping into the shoes of the users and evaluating their needs based on the product, is not so difficult.

1. You Don’t
Know C.R.A.P.
about UX & UI

2. Who are you?
 Why are you here?
 What do you think UX is?
 How can it help you with what you do?

3. Lets Play a Game!

4. What is User Experience?
 All aspect’s of user’s interaction
with the company, its services
and its products. Not only in
relationship to software.
 Meet the needs of the customer.
 Make the products enjoyable.
 Go beyond what the customer
says they want.
User Marketing
Experience Branding
Quality of
Service
*Nielsen-Norman Group

5. Gulf of Evaluation
 We want a small gulf!
 The common goal of all products
*Norman, D. The Gulf of Evaluation

6. Small Gulf of Evaluation

7. Training is not an
excuse for poor
design

9. User Centered Design
• User Research: Sychronous / Asynchronous, Time Sensitive
• Design: Low / High Fidelity &/or Interactive
• Evaluation: Remote or Onsite, Unmoderated or Not

10. The user is always
right
…but they rarely know what they want
…and they hardly ever know what they
need

11. Personas
 When to use: The end-users’
goals are unclear, the team isn’t
sure how to prioritize features
 Why:
 Identify your most important
customers
 Identify user goals and
objectives.
 Capture use cases for the
product
 Develop an idea for the market
 Have a common “person” to
point to
 Tool to Try: Usersbox.com

12. Personas:
 Who are the primary users?
 In & Out of GC
 What about the secondary users?
 …and tertiary?
 What matters for the business?

13. Task Analysis
 When to use: At the beginning of every
design cycle.
 How to use:
 Break a goal into specific tasks.
 These tasks may be referred to as
requirements
 Assign a priority to these requirements
based on user research and business
needs.
 Low, Medium, High or N/A

14. Task Analysis
Lets Try an Example

15. Visual Design in UI Design
 Contrast: If they’re not the same, make
them different
 Repetition: Repeat colors, shapes, fonts &
sizes. Reuse patterns.
 Alignment: Line things up. Make it clean.
 Proximity: Group LIKE things. Put similar
information close together. Organize & De-
Clutter

16. Point out C.R.A.P. in Google
Search

17. Design
Exercise
Re-organize a flier

19. Are we ready to
sketch?

20. Metaphors and UI Patterns
 Map to some facet of the real world task
 Direct engagement & manipulation
 Lots of resources out there:
 UI-Patterns.com
 Yahoo! Design Pattern Library
 Book: Designing Interfaces by Jenifer
Tidwell
 Site:
http://designinginterfaces.com/firstedition/

21. Example Metaphor

22. Usability Testing

23. Is this familiar?

24. Why we test:
VCR Buttons to Control a Printer Tabs of Arbitrary Groups
Samples from Interface Hall of Shame

25. Usability Testing
 Test if a page becomes more usable because
of the layout.
 What does the layout communicate?
 Guidelines:
 Test the interface, not the user
 Give clear scenarios and tasks to
accomplish
 Quick & Dirty: Not much time, Grab a co-
worker
 Formal: Determine time requirements for task
completion, compare two designs on
measurable aspects
 Requires Experiment Design