Until you clearly define your Ideal Customer Profile, you simply can’t know what Marketing Channels, Modalities, Methods, Messaging, or Growth Hacks to use.
You'll end up using what you're comfortable with, what your team has experience with, or what seems cheapest and you'll have to hope that intersects with your customers.
Once you get clear on your Ideal Customer Profile, you can leverage that understanding in everything from the features and functionality of the product or services you create, to the words you use and the emotion you invoke or tap into in your marketing, and watch as your growth trajectory takes off.
1. HOW TO SUPERCHARGE
YOUR GROWTH USING
IDEAL CUSTOMER PROFILES
Lincoln Murphy, Founder
Sixteen Ventures
2. In this session
we’ll cover…
Why does this even
matter?
1
2 Identify your Ideal
Customer
3 Enter the
Conversation
4 The Scientific
Method
5 Dirty Little
Secret
3. I’ve got a DIRTY little secret
Stick around... I’ll share it at the end
4. WHY DOES THIS EVEN MATTER?
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5. Most People START with TACTICS
That’s where most people go wrong. Don’t be most people.
http://sixteenventures.com/ideal-customer-profile
6. START with Your Customers!
Then develop PERSONAS in that order
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7. TARGET specific Customers
Even though FOMO is telling you NOT to do this.
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8. MARKETING channels will appear
Okay, it might take some work, but the results will be worth it!
http://sixteenventures.com/ideal-customer-profile
9. IDENTIFY YOUR IDEAL CUSTOMER
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16. Input: Expansion Potential
Some customers will use more and more and more…
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17. Input: Advocacy Potential
Some customers will tell others about your product.
http://sixteenventures.com/ideal-customer-profile
18. You CAN’T REALLY KNOW
what Marketing Channels, Pitch,
Pricing, or Messaging to use
UNTIL you are clear on your
Ideal Customer Profile.
http://sixteenventures.com/ideal-customer-profile
19. 1. Ideal Customer Profile
2. Persona Development
3. Empathy Mapping
4.Distribution / Outreach
THE PROPER ORDER
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21. Customer Success = “Helping
your customers achieve their
Desired Outcome through the
use of your product.”
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22. Desired Outcome consists of
two parts: Required Outcome
and Appropriate Experience
http://sixteenventures.com/ideal-customer-profile
23. “Enter the conversation
already taking place in
your customer’s mind.” –
Robert Collier
http://sixteenventures.com/ideal-customer-profile
24. “Enter the conversation
already taking place in
your customer’s mind.” –
Robert Collier, c1937
http://sixteenventures.com/ideal-customer-profile
25. Success = Their Desired Outcome
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26. Success = Their Desired Outcome
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27. For BOTH the Company & Personas
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