Better Corporate Blogging

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Likeable Media

Jason Keath

ABOUT

SocialFresh.com / InvestInSocial.com

1. Why Blog?
2. Writing
3. Headlines
4. Action Items

Q&A

#Likeable

When your content helps
someone, it puts them on
your team.

via @JASONKEATH

#Likeable

The longer you keep Fans
reading the more likely
they will convert.

via @JASONKEATH

WHY BLOG?

CORE QUESTIONS ANSWERS
1. Who do I want to help? 1. Audience
2. How can I be helpful? 2. Content
3. What do I want the blog 3. Action
to accomplish?

Deciding On The
Key Action Drives
EVERYTHING

Examples of Goals

1. Thought leadership
2. Product sales
3. Sales leads
4. New clients

Examples of Actions

1. Subscribe
2. Buy a product or service
3. Complete a sales lead form
4. Return to the site
5. Continue to the next page
6. Sign up as a member

#Likeable

Your headline leads to
content leads to content
leads to ACTION.

via @JASONKEATH

4 Example Post Types

1.  Opinion
2.  How To’s
3.  Lists
4.  Research

6 Writing Tips
1.  Be aware of word count
2.  Do not waiver
3.  Be overly useful
4.  Write with passion
5.  Make your posts easy to scan
6.  Spend time on headlines

#Likeable

Your headline is
your elevator pitch.

via @JASONKEATH

The 4U Headline Approach

1.  Useful

2.  Urgent

3.  Unique

4.  Ultra
Speciﬁc

I think I get it.

But do you have
any examples?

Rumors
that
Microso=
May
Buy
Yahoo,
but
No

ConﬁrmaEon
Yet

Microsoft Buying Yahoo?

Idol
Finale
RaEngs
Well
Up
From

Last
Year's
RaEngs

Idol
Ups
Finale
Viewership
By
5
Million

Help
Us
Help
You
Write
Your
A

Cover
LeOer
For
YOUR
Job
Search

How
To
Write
A
Killer
Cover
Le?er

That
Gets
You
Hired

How
To
Write
Great
Headlines

The
Cheater's
Guide
To
WriDng

Great
Headlines

7
Secrets
From
Headline
WriDng
Experts

#Likeable

Your blog exists to make
your readers look cool.

via @JASONKEATH

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Better Corporate Blogging

1. Better Corporate BLOGGING #Likeable @JasonKeath

2. ABOUT SocialFresh.com / InvestInSocial.com

3. #Likeable Share the awesome

4. 1. Why Blog? 2. Writing 3. Headlines 4. Action Items Q&A

5. WHY BLOG? 1/4

9. #Likeable When your content helps someone, it puts them on your team. via @JASONKEATH

10.

11.

12. #Likeable The longer you keep Fans reading the more likely they will convert. via @JASONKEATH

13. WHY BLOG? CORE QUESTIONS ANSWERS 1. Who do I want to help? 1. Audience 2. How can I be helpful? 2. Content 3. What do I want the blog 3. Action to accomplish?

14. Deciding On The Key Action Drives EVERYTHING

15. Examples of Goals 1. Thought leadership 2. Product sales 3. Sales leads 4. New clients

16. Examples of Actions 1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member

17. WRITING 2/4

18. #Likeable Your headline leads to content leads to content leads to ACTION. via @JASONKEATH

19. 4 Example Post Types 1.  Opinion 2.  How To’s 3.  Lists 4.  Research

20. 6 Writing Tips 1.  Be aware of word count 2.  Do not waiver 3.  Be overly useful 4.  Write with passion 5.  Make your posts easy to scan 6.  Spend time on headlines

21. HEADLINES 3/4

22. #Likeable Your headline is your elevator pitch. via @JASONKEATH

23. The 4U Headline Approach 1.  Useful 2.  Urgent 3.  Unique 4.  Ultra Speciﬁc

24. I think I get it. But do you have any examples?

25. Rumors that Microso= May Buy Yahoo, but No ConﬁrmaEon Yet Microsoft Buying Yahoo?

26. Idol Finale RaEngs Well Up From Last Year's RaEngs Idol Ups Finale Viewership By 5 Million

27. Help Us Help You Write Your A Cover LeOer For YOUR Job Search How To Write A Killer Cover Le?er That Gets You Hired

28. How To Write Great Headlines The Cheater's Guide To WriDng Great Headlines 7 Secrets From Headline WriDng Experts

29. CALLS TO ACTION 4/4

30. Your Blog is a LANDING PAGE

31. Make a clear ask & OFFER VALUE

32. Calls To Action

33. #Likeable Your blog exists to make your readers look cool. via @JASONKEATH

34. Continued Reading BRAND EXAMPLES TRAINING •  Seomoz •  Problogger •  Kissmetrics •  Copyblogger •  Hubspot •  ChrisBrogan.com •  Wildﬁreapp •  SocialFresh.com

35. THANK YOU SocialFresh.com/Newsletter

Better Corporate Blogging

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