Sina Micro-blog, China's top 1 micro-blogging service provider, launches the beta version of their Enterprise Edition in Mid-June 2011. This deck demonstrates the new features of the Edition and analyze the cost and benifits of the Edtion for brand communication.

1. Sina Weibo
Enterprise Edition
Interactive Magnetism Popularity Authoritative Creative Target

2. AGENDA
1 What is it?
2 New Features
3 Why or why not
4 Cost
5 Set-up process

3. WHAT IS IT?

4. Sina Weibo Enterprise Edition is a Weibo upgrade
version for enterprise accounts. With multi-
function page and a management dashboard, it
provides more functions and features including
personalized page display, data analysis, and
more social CRM elements.
What is it?

5. What does it look like? (Profile Page)
@Wanda, a local movie theatre
franchise

6. Profile Page – First Screen
Verified account
Relationship
between
Profile picture Individual users and
the fan page
Company
Introduction
1. Other relevant
brand accounts
2. Brand’s
management
staff’s Weibo
Notice board account
3. Brand’s non-
management
level Weibo
users
Contents
Customized widgets, including flash, video
and picture, could be inserted at the top

7. Profile Page – Second Screen
Other
Important
People’s
Videos/I Links
mage
Album
Groups
Affiliated joined
Link
Followers
Events

8. Profile Page – Third Screen
Polls
Tags

9. Profile Page – Fourth Screen
Comments
from
followers

10. Admin Dashboard – Overview
Hot
Topics
Administration
platform
Settings
- Account
- Display
Data
Analysis
- Topics and
sentiment
Monitoring
- Data base
- Marketing
Analyze
- Followers
Analyze Relevant tweets posted
On certain keywords

11. Admin Dashboard – Profile Page Setting
Banner Settings
Display
Settings Left Banner Middle Banner Right Banner

12. Admin Dashboard – Profile page setting
Skin Setting
Preview

13. NEW
FEATURES

14. 1. Data Services
New Features
- Demographic analysis on
followers: age, gender, location,
etc.
- Analysis on followers’
behavior: following, comment,
retweet
- Traffic data: Page views of
profile page, click-through of
embedded shortened links, etc

15. 2.
Initiate online events
Promote offline events
Manage event process
Measure event result

16. 3. Real-time monitoring
Monitor discussions from different user groups
on various topics

17. More modules to meet various
4. Personalized page
needs: corporate can display display
pictures, videos, links, introductions
etc. in personalized ways

18. 5. Social CRM modules
•Hyperlinks to corporate websites
•Multi accounts links
•More specialized modules

19. WHY or
WHY NOT?

20. 1
To acquire better understanding
of followers in order to provide
more tailored information and
service to followers with real-
time monitor
2
Social CRM elements to better
integrate with corporate sites
and other assets
3
More personalized page
display to meet various brand
communication needs

21. 1
Will you check Weibo fan pages like
Facebook?
Weibo users generally only check the
information stream on their own front page
instead of going to anyone's profile pages
2
Are you well prepared?
Even many fans will visit your page, check
your readiness as it requires more consumer
add-valued and informative information
than beautiful pictures shows and eye-
catching videos.

22. COST

23. Set-up Fee
So far, the Enterprise Edition is free to
set-up (Renren.com fan page set-up
costs $$$$$$)
Maintenance Cost
As the Enterprise Edition has more features than
the original fan pages, it in turn requires richer
content, e.g. flash, video, photo, etc. This will
increase the fan page maintenance cost

24. SET-UP PROCESS

25. PM Sina Weibo Enterprise
Edition Administrator to apply Enter the Enterprise Edition
for the trial administer system
1 -Personalize page display
-Customize widget
3
Enter the Enterprise Edition
interface to complete all relevant
information and get final
Experience other extended
approval from Sina
2 functions
4

26. PM Sina Weibo Enterprise Edition
Administrator to apply for the trial

27. Enter the Enterprise Edition interface
to complete all relevant information
and get final approval from Sina

28. Enter the Enterprise Edition
administer system

29. About the author
Janice Zhang janice.zhang@edelman.com
• With extensive knowledge and experience in digital marketing, she works in
Edelman serving top global brand for digital communication .
• Janice graduated from Peking University with a bachelor’s degree in History
and a double bachelor’s degree in Economics.
Vincent Lee vincent.li@edelman.com
• Social media and reputation management communications specialist that
joined Edelman in 2010
• Possesses an extensive knowledge of Chinese conventional and social
media and maintains a good relationship with key media and reporters