Aside from writing for product and retail, you need to know about how to write for catalog. The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market. A catalog is a list of all the products or services that an organization makes available to the customers for sale. Well-crafted company profiles & company brochures showcase the corporeal differences. It gives a brief elucidation of products, their features and uses and much more. Preparing a product catalog in the correct style with the latest modifications will aid in creating and spreading brand awareness. Consequently, writing a product catalog, in a manner which would boost sales, is a pivotal project and the marketing and sales department must necessarily ensure that it follows a significant stride in achieving the target market’s acceptance. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. WRITING FOR CATALOG
lia s. Associates
WRITING FOR
CATALOG

2. WRITING FOR CATALOG
Catalog
Present collection of information –
Every catalog is a list or database
of one sort or another.

3. WRITING FOR CATALOG
Catalog message
To attract, interest the reader, present product
appealingly close the sale

4. WRITING FOR CATALOG
Catalog copy are complex
How to maintaining consistency in tone of
voice and word counts, avoid repetition
and piece of page

5. WRITING FOR CATALOG
Role catalog
Selling product
Encouraging
customer to come
into the store
Present compelling
reason (USP)
Promotes retail
brand values
Approach
to copy

6. WRITING FOR CATALOG
The distribution method
affects the format, which
affects your approach
to the copy.

7. WRITING FOR CATALOG
How it being distributed?
Mailed? Or Pick up in-store?

8. WRITING FOR CATALOG
Distribution
method
Mailed
Pick up in-store
Eye catching cover
And very concise &
Compelling copy
Sophisticated cover &
Strong brand
messages
Approach
To copy

9. WRITING FOR CATALOG
Collect-in-store
1. Full-bleed lifestyle
cover
2. Soft-sell headline
3. Point-of-sale retail
Press mailed
1. Cover must
advertisement for
itself
2. Front cover flag up
a compelling and
present some
promise

10. WRITING FOR CATALOG
Collect-in-store
SOFT
SELL
Press mailed
HARD
SELL

11. WRITING FOR CATALOG
Intrique the reader with “lifestyle”
New ways to transform your garden
Everything you’ll ever need for your garden
Expert gardening made easy
Improve your gardening, Improve your garden

12. WRITING FOR CATALOG
Catalog interact with
the reader
Organize and present the content in the most
digestible way possible

13. WRITING FOR CATALOG

14. WRITING FOR CATALOG
3 Types Of Catalog
Directories (B2B marketing)
Wholesale (trade purpose)
Retail (sell to customer directly)

15. WRITING FOR CATALOG
Big Decision!
Knowing how much to say
about each product
Pace yourself to help maintain a consistent
voice throughout the catalog.

16. WRITING FOR CATALOG
Use vocabulary precisely & sparingly
“Perfect for..” ?
“Exceptional quality” ?
“Unbeatable value for money” ?
“Priceless” ?
“Unrivalled performance” ?
“Specially formulated to..” ?

17. WRITING FOR CATALOG
Squeeze the little information
you get very hard.

18. WRITING FOR CATALOG
SUMMARY
1. Ability to focus any image
2. Can take image consistently
3. Collection of great image
4. Real ability as a photographer
5. Enjoy the photography full
6. Precision photography made
effortless
Greater control for enhanced
quality control

19. WRITING FOR CATALOG
Question for brief catalog
USP
Objective
Strategy
Customer expectation
Previous version
SWOT
Behaviour (like & dislike)

20. WRITING FOR CATALOG
Creating and managing
the correct tone of voice
You won't able to delivery this on every
product so pitch it in the middle, few key facts,
single benefit and friendly comment

21. WRITING FOR CATALOG
Be clear about your specific
objectives with each
individual element

22. WRITING FOR CATALOG

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lia s. Associates