THE RISING OF CREATIVE INDUSTRY
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In order to monopoly the market, a brand must be creative in promoting itself. Nowadays there are many creative industries who reveal themselves in the past few years to be a better brand in the market. The term ‘creative industries’ describes businesses with creativity at their heart – for example design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games and the performing arts. The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!
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THE RISING OF CREATIVE INDUSTRY
- 1. THE ELEMENTS OF EFFECTIVE COMMUNICATION lia s. Associates THE RISING OF CREATIVE INDUSTRY
- 2. THE RISING OF CREATIVE INDUSTRY
- 3. THE RISING OF CREATIVE INDUSTRY CREATIVE INDUSTRY ideas [ pictures ] [ patent ] [ copyright ] [ designs ] [ movies ] [ musics ] [ animations ] [ words ] [ crafts ] [ illustrations ] [ colors ] [ brands ]
- 4. THE RISING OF CREATIVE INDUSTRY ideas generator user production illustrator | digital imaging artist | photographer | director | animator | Designer | art director | copywriter distribution
- 5. THE RISING OF CREATIVE INDUSTRY ideas generator user production distribution [ creativity ] [ selling the ideas ] To CLIENT challenges
- 6. THE RISING OF CREATIVE INDUSTRY global trend
- 7. THE RISING OF CREATIVE INDUSTRY creation user production Pola industri kreatif distribution Consumers are now in power Creative Industry Pattern
- 8. THE RISING OF CREATIVE INDUSTRY Karakter konsumen user critical creative involved curious connect narcissistic busy local green Consumer Behavior
- 9. THE RISING OF CREATIVE INDUSTRY
- 10. THE RISING OF CREATIVE INDUSTRY
- 11. THE RISING OF CREATIVE INDUSTRY
- 12. THE RISING OF CREATIVE INDUSTRY
- 13. THE RISING OF CREATIVE INDUSTRY IT & lifestyle communication channels Hand-held devices Social media Wi-fi
- 14. THE RISING OF CREATIVE INDUSTRY channel komunikasi tradisional personal Tv comm Print Ad Radio ad Brand activation Social media Viral video Digital Direct marketing personal targeted interactive
- 15. THE RISING OF CREATIVE INDUSTRY Penggunaan Mass media di dunia komersial akan tetap tidak tergantikan
- 16. THE RISING OF CREATIVE INDUSTRY pesan unik (berbeda) personal cepat what to say how to say
- 17. THE RISING OF CREATIVE INDUSTRY art & culture "You can really tell what is 'current' by what ticks people off the most." John Maeda [ photography fever ] [ travel fever ] [ social media ] [ mix & match fashion ] [ bike ] [ indie music ] [ blog ] [ community ]
- 18. THE RISING OF CREATIVE INDUSTRY
- 19. THE RISING OF CREATIVE INDUSTRY [ ilustrasi ]
- 20. THE RISING OF CREATIVE INDUSTRY tantangan di lapangan
- 21. THE RISING OF CREATIVE INDUSTRY Skill How to sell Skill Style selling the idea Photographer Illustrator Digital imaging artist Animator 3D artist Director Designer Art director Copywriting Ad Agency Designer Film industry Music industry Fashion industry Personal Corporate
- 22. THE RISING OF CREATIVE INDUSTRY Berbeda obyektif Idealisme kreatif vs idealisme klien selling the idea [ budget ] [ edgy idea ] [ wild ] [ safe ] ego ego [ crafting ] [ sales ]
- 23. THE RISING OF CREATIVE INDUSTRY Bureaucracy Slow down the decision-making process
- 24. THE RISING OF CREATIVE INDUSTRY Power play Disagreement on the part of the client
- 25. THE RISING OF CREATIVE INDUSTRY Clueless clients Tidak memberi proper brief Tidak mengerti proses kreatif Berbeda bahasa edgy vs ‘edgy’ out of the box vs ‘out of the box’ cantik vs ‘cantik’ warna cerah vs ‘warna cerah’ witty vs ‘witty’ Peduli Title
- 26. THE RISING OF CREATIVE INDUSTRY ▪ Packaging is important ▪ Your product: a matter of taste/taste/preference ▪ Observe and get to know your clients ▪ Convince the decision maker ▪ If you say it's good, prove that it's good, bring examples, research results or other supporting references Sometimes it’s not about how good your idea/design is, but more about how good you present it
- 27. THE RISING OF CREATIVE INDUSTRY ▪ We are part of the service industry ▪ Clients just want to be heard ▪ Client character is different, adjust your approach ▪ Make the client feel involved in the creative process Acknowledge client’s participation in the creative process
- 28. THE RISING OF CREATIVE INDUSTRY
- 29. THE RISING OF CREATIVE INDUSTRY manajemen kreatif Tidak ada/kurang efektif-nya asosiasi pendukung ▪ Standarisasi kualitas ▪ Standarisasi harga ▪ Persaingan sehat ▪ Efektivitas mendalami spesialisasi challenge Mengapa perlu? Photographer Illustrator Digital imaging artist Animator 3D artist Director Designer Art director Copywriting
- 30. See you at IG @liasidik with weekly updates and new insights! lia s. Associates