A good content will make a good impression for online ads to promote brands. It is essential to be able to understand the structure or process of copywriting. Copywriting is the reason why people buy something. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Every business needs copywriting if they want to convert traffic into customers. Websites without copy don’t get sign-ups or opt-ins, don’t build brand awareness, and don’t persuade people to give them their money. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. THE ART OF WRITING GREAT COPY
lia s. Associates
THE ART OF
WRITING GREAT
COPY

2. THE ART OF WRITING GREAT COPY
Great copy comes from
a great brief; receiving
a brief is an active process,
not a passive one
Make sure your content with additional
insights, fact and figures where relevant

3. THE ART OF WRITING GREAT COPY
The Client will not
necessarily be able to
provide all of the information
that you will require
The best way to do is ask “stupid questions”.
You need all very little substantial material

4. THE ART OF WRITING GREAT COPY
Make sure you take a great brief
1. A profile of your target
audience.
2. Clarifications of the core
message that is to
be communicated.
3. Good reason why the
target audience
should be interested.

5. THE ART OF WRITING GREAT COPY
Find the best environment
for creativity
It doesn’t matter where you work or how
you work, so long as you feel comfortable and
can concentrate.

6. THE ART OF WRITING GREAT COPY
Copywriting is highly
discipline type of
creative writing
Never miss your deadline and never
compromise the quality and integrity
of your work.

7. THE ART OF WRITING GREAT COPY
Copywriting is challenging !
70% concerned with organization
30% focus purely on the most creative aspects
of your writing

8. THE ART OF WRITING GREAT COPY

9. THE ART OF WRITING GREAT COPY

10. THE ART OF WRITING GREAT COPY

11. THE ART OF WRITING GREAT COPY
The challenge of creating your first draft
1. Prepare material provided in your brief. Read and re-read the
each piece of information.
2. Identify all of the raw material where the content overlaps and
can be seamlessly linked.
3. Lift the phrase & font from the brief and note them carefully
grouping them under suitable categories such as target
audience, message, support details, tone of voice and find the
pattern.
4. Reshape content into core element, reducing few distinct
message (group's priorities and needs).

12. THE ART OF WRITING GREAT COPY
Formulate your concept
1. Headline, opening & concluding paragraph
are focusing on the benefits, promises, concluding with clear
direction of what to do next, where to go and why action is
needed now
2. Your main body copy can back up your promises with evidence,
present the gesture then build the integrity and give confidence in
your proposals that they need

13. THE ART OF WRITING GREAT COPY
The secret of great writing
is the way you edit
your original draft.
Reviewing, revising your copy can transform it
from logical text into a highly
compelling proposition

14. THE ART OF WRITING GREAT COPY
Editing- secret weapon in the struggle for clarity
1. Shorter is better
2. Carefully constructed arguments
3. Concise & to the point, avoid repetition / unnecessary text
4. Tighter, easier to read and more effective. Less is more.
5. Never repeat words, replace single word with descriptions
or rephrase the sentences. Replace long words with shorter ones
in general use

15. THE ART OF WRITING GREAT COPY
Show your client what you
can do if you are unrestricted
by a brief.
The client will have a far greater knowledge
than you of the target customer and
of the products or services being promoted.

16. THE ART OF WRITING GREAT COPY
Your copy should be as clear
and digestible as possible
Make life easy for yourself and keep
everything simple.

17. See you at IG @liasidik with weekly updates and new insights!
lia s. Associates