Once you got a grasp about layouting, now let’s talk about photography. In graphic design, images are often the best way to get ideas across. People respond to images and process them regardless of what language they speak. Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words. Photography in design can be more impactful than graphics or illustration as it communicates the message with a sense of realism, and often packs more of a visual punch, too. Photography can serve many purposes and have many facets. Photography can tell a story, it can capture a moment in time, it can document, and it can be art. There are many technical uses for photography as well as social and creative ones. How we use and interact with photography is highly personal and will differ from one person to the next. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. THE ART OF PHOTOGRAPHY
lia s. Associates
THE ART OF
PHOTOGRAPHY

2. THE ART OF PHOTOGRAPHY
What is Photography?
The word “photography” is French but is based on Greek word and
literarily means “drawing with light“. That’s what photography is all
about, without light there’d be no photograph. The art of photography
is basically seeing and balancing the light.

3. THE ART OF PHOTOGRAPHY
How Camera Works
The illustration to the left shows the path the light travels from the
object to the sensor (or film in non-digital cameras).
1. First the light needs to go through the lens, which is a
series of differently shaped pieces of glass. If the focus
is good then the light will meet on the sensor.
2. The aperture is placed inside the lens and is basically
an opening that controls how much light reaches the
sensor.
3. On most modern cameras the shutter is placed inside
the camera body. This piece of mechanics is what
controls how long time the sensor is exposed to the
light.
4. The sensor is a very sensitive plate where the light is
absorbed and transformed into pixels. As you can see
on this illustration, the image the sensor picks up is
actually upside down, just like our eyes sees the world,
the processor inside the camera then flips it.

4. THE ART OF PHOTOGRAPHY
What is Aperture?
1. The aperture sits inside the lens and controls
how much light passes through the lens and onto
the sensor. A large aperture lets through very
much light and vice versa. Knowing how the
aperture affects the photograph is one of the
most important parts of photography — it affects
the amount of light, depth of field, lens speed,
sharpness and vignetting among other things.
2. F-numbers, a mathematical number that
expresses the diameter of the aperture, are an
important part of understanding how the aperture
and exposure work.
A. A higher f-number = a smaller aperture =
less light
B. A lower f-number = a larger aperture =
more light

5. THE ART OF PHOTOGRAPHY
What is shutter?
The shutter is what controls how long
the sensor is exposed to the light.
The longer the shutter is open the more
light can be captured by the sensor.
A fast shutter speed will result in
“freezing” a moving object and a slow
shutter speed will let you capture the
motion of a moving object.

6. THE ART OF PHOTOGRAPHY
What is ISO?
1. The ISO speed (the name comes from the International
Organization for Standardization) is a measure of the film speed,
or its sensitivity to light.
2. A low ISO speed requires a longer exposure and is referred to as
slow, a high ISO speed requires less time to give the same
exposure and is therefore referred to as fast.
3. A film with high ISO speed had much more grain than a slower
film — but the modern sensors don’t create the same grain with
high ISO speeds. Instead it creates noise. The digital noise is not
as favorable as the film grain and can destroy a photo if it’s too
visible.
4. If light is no problem, then always use a low ISO number but if
you’re indoors with bad light or other conditions when you find the
combination of aperture/shutter not to be enough the ISO speed
can be a great asset

7. THE ART OF PHOTOGRAPHY
What is Exposure?
1. Overexposure
Overexposure happens when the sensor is exposed to more
than enough light, resulting in white images or at least white
areas in the images around the light source(s). Sometimes it’s
impossible to expose the photograph correctly without getting
some overexposed areas. Overexposure can be used as an
effect, but most of the time it’s unwanted and avoidable.
2. Underexposure
Underexposure is the opposite of overexposure, and is the
result of the sensor not getting enough light, the photo is dark.
Underexposure can be used artistically but just like
overexposure it can be unwanted and hard to avoid.

8. THE ART OF PHOTOGRAPHY
Black and White Photography

9. THE ART OF PHOTOGRAPHY
Types of Photography
1. Architectural photography
2. Wedding photography
3. Candid photography
4. Fashion photography
5. Food photography
6. Wildlife photography
7. Architectural photography
8. Wedding photography
9. Candid photography
10. Fashion photography
11. Food photography
12. Wildlife photography

10. THE ART OF PHOTOGRAPHY
Architectural Photography

11. THE ART OF PHOTOGRAPHY
Wedding Photography

12. THE ART OF PHOTOGRAPHY
Candid Photography

13. THE ART OF PHOTOGRAPHY
Fashion Photography

14. THE ART OF PHOTOGRAPHY
Food Photography

15. THE ART OF PHOTOGRAPHY
Wildlife Photography

16. THE ART OF PHOTOGRAPHY
Underwater Photography

17. THE ART OF PHOTOGRAPHY
Sports Photography

18. THE ART OF PHOTOGRAPHY
Portrait Photography

19. THE ART OF PHOTOGRAPHY
Landscape Photography

20. THE ART OF PHOTOGRAPHY
Photojournalism

21. THE ART OF PHOTOGRAPHY
Street Photography

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lia s. Associates