Bookclub tentang: INFOGRAFIS By: Jason Lankow, Josh Ritchie, Ross Crooks

1. INFOGRAFIS
BOOKCLUB
By: Jason Lankow, Josh Ritchie, Ross Crooks

2. Characteristics of Designer Approach
• Explorative
• Narrative
Visualization Purposes
• Academic and scientific field
• Commercials
• Company

3. Design = Architecture
• Both of them have similarities
on their foundation, the
strongest one.
Courtesy: arcchicago.blogspot.com
Strongest Design’ Foundation
1. Appeal (daya pikat)
2. Comprehention (komprehensi)
3. Retention (retensi)

4. INFOGRAPHIC FORMATS
Picture/graphics are needed to support the presentation.
Graphic makes the presentation attractive & get more respond from
the brain.
When a presentation talk about data, numeric, statistic, etc without
any image/picture, it will be boring.

5. INFOGRAPHIC FORMATS
There are many kinds of infographic formats, depend on your needs
• Static
• Dynamic/Moving
• Interactive
“The first step to make infographic is
KNOW the audience.”

6. Infographics type based on their use:
• Targeted Audience (need specific information, more
attractive and functional than broad audience need)
• Broad Audience (more generous because they want the
newest and miscellaneous information)
“The wider district of the audience, the more interesting
infographics we need for the target audience.”

7. Editorial content: A content that usually tells a story. Infographics that
uses narrative approach and also designed to have a huge allure.
Infographic editorial can use the content of company (red: brand) for
resources.
There are 2 kinds based on their function:
1.Thought leadership
2.Journalism

8. Brand-centric Content Editorial Content (Thought Leadership)

9. Editorial Content
(Journalism)

10. One example infographics beside
shaped diagram for viral content.
Characteristics of viral content are:
1. In the title contains numbers.
2. In the title contains the word "Here",
"This Is", et al.
3. Shuffles trance (emotional), funny,
happy, angry, amazed.
4. Anti-mainstream.
5. So far, it less potent in getting target
audience.
The point is an interesting title, so it can make people curious to know what the
content of such contents.

11. INFOGRAPHIC POSTER
The program of cooperation
between the governments of
Indonesia and Australia in the field
of agriculture

12. Infographic Editorial for
Marketing Content
- Captivate readers
- Sent Message with a Turbo Power
- Convenience provided

13. How to make Infographic Editorial
Idea Research Content
Story Design

14. POSTING ON YOUR SITE
• Include an introduction (1-2 paragraph)
• Graphic information in text form
• Clickable infographic → full-sized infographic in a new
page
• Social media sharing buttons
• Counter
DISTRIBUTING YOUR CONTENT
• Co-branding
• Commercial tools
• Strong visual
• Should not be too brand-centric

15. “ABOUT US” PAGES
• Subpage Homepage
• Tips:
• Show your goal or purpose clearly
• Choose your bullets wisely
• Avoid technical language

16. PRODUCT INSTRUCTIONS
NOBODY LIKES TO READ A
PRODUCT INSTRUCTION
Remember:
Commonly used infographic form:
• Product anatomy diagram

17. VISUAL PRESS RELEASES
• Standard press release → too long, too boring
• Readers want stories, not the usual press
releases
Using infographic as a visual press release →
invites journalists to pair the infographic with
their articles → EXPOSURE
Commonly used infographic form:
• Statistic diagram
• Timeline

18. THANK YOU
If you need further assistance to build your company infographics,
kindly contact us at 081331916912 (phone & WA)