A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub.com. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.

1. 2. HOW TO GET
MORE TRAFFIC
Advertising &
Marketing Tribe
EVERY SECOND TUESDAY
2.30PM, CMI
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

2. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Tbd.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

3. GROWING
ORGANICALLY
DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
• BENEFITS OF GROWING ORGANICALLY VS. PAID ADS
• GLAMPING HUB‘S STORY
• SEO (ON-PAGE, OFF-PAGE)
• SOCIAL MEDIA
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

4. ORGANIC vs. ADS
DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
• ORGANIC IS “FREE”
• IT MAKES MONEY WHILE YOU SLEEP
• YOU GET FOUND BY THE MEDIA
• IT CAN BE BUILT ON
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

5. GLAMPING HUB
DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

6. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
ORGANIC
SEARCH
POSITIONWITH
GLAMPINGKEYWORD
PRESSAND
BLOGLINKS
LAUNCH
EXPANSION
HIPER-
SEGMENTATION
GLAMPING HUB
• 25,000 keywords on the 1st page of Google
• 45,000+ visits per month
• Featured on press
• PR4 – MozRank:5+
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

7. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
ON-PAGE SEO
• TITLE
• URL
• KEYWORDS
• CONTENT, CONTENT, CONTENT
• ORGANIZE CONTENT / BREADCRUMBS
EACH PAGE MUST
BE A HEAT SEEKING
MISSIL
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

8. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
ON-PAGE SEO
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

9. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
OFF-PAGE SEO
BUILD AUTHORITY
• GET LINKED FROM HIGH RELEVANT SOURCES
• DON’T DO ANYTHING SHADY
• GET TARGETED LINKS
• WATCH YOUR COMPETITORS
• ORGANIZE YOUR CONTENT / BREADCRUMBS
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

10. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
HYPER-
SEGMENTATION
TREE
YURT
RENT
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

11. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
BRAND &
SOCIAL
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE

12. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE
• DON’T TRY TO DO IT ALL JUST TO DO IT
• TEST, ANALYZE, MAKE CHANGES
• PICK CHANNELS YOU CAN BUILD ON
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
BRAND &
SOCIAL

13. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Tbd.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE