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10 French startups
disrupting
the way you
experience
fashion online
Rachel Vanier - RudeBaguette.com - Picture: inside Vestiaire Collective’s offices
“In order to launch a fashion marketplace, we had to be in
Paris.“ Sébastien Fabre, CEO @VestiaireCollective

It may sound like a cliché to say that French people are the worldreference for fashion. But as we say here in France,
“il n’y a pas de fumée sans feu” (there’s no smoke without fire).

!

It may sound like a stretch to say that French people are the reference
for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no
smoke without fire).
In addition to having a very prolific fashion sense, the French are also
very creative when it comes to the shopping experience. The landscape
of French fashion startups is flourishing those days: 6 of the 10
companies presented in this article closed a round last spring/summer
season and the results of their investments are released now. Let’s
open the catwalk.

!
!

@VanierRachel for RudeBaguette.com
Flink, the Flipboard of fashion blogs

!

KEY FACT

!

Thomas France and his co-founders developed the
idea while working on another e-commerce app,
Shopelia: user-feedback got them the idea on
focusing on the fashion vertical.

!

KEY FIGURE

!

The fashion discovery app go 25,000 downloads in
just a few days.
Learn more
Carnet de mode, crowdfunding meets social shopping

!

KEY FACT

!

Fashion-lovers can participate in the funding of a
collection and young creative talents are able to
develop it and get access to their first customers.

!

KEY FIGURE

!

The startup raised $1million from Elaia Partner
who said Carnet de Mode was “revolutionizing the
online shopping experience”.
Learn more
Instant Luxe, buying luxury online has never been safer

!

KEY FACT

!

The leather goods, watches and accessories
marketplace plays the intermediary and ensure a
safe transaction between buyers and sellers with
no risk of counterfeits.

!

KEY FIGURE

!

They achieved a €2 millions round of investment in
June 2013 with Iris Capital and ISAI.

!

Learn more
Monshowroom, the first marketplace for on-going collections

!

KEY FACT

!

When Séverine Grégoire and Chloé Ramade
created Monshowroom.com in 2006, the platform
was basically the only way to access current
collections online

!

KEY FIGURE

!

270 brands are now available

Learn more
Dymant, invite-only e-Commerce, the true e-luxury experience

!

KEY FACT

!

Dymant changed the e-commerce industry by
focusing on the story-telling and esthetical
atmosphere experience more than on the
products.

!

KEY FIGURE

!

Partech Ventures and IDInvest invested $1 million
last year in order to enable the startup to address
other geographical markets.
Learn more
Vestiaire Collective, a second-hand luxury marketplace

!

KEY FACT

!

Vestiaire Collective has an editorial committee that
selects which articles can be sold online, that
specialists then check before they arrive in the
customer’s hands. A great service that ensures
happiness on both sides of the sale.

!
!

KEY FIGURE

!

They achieved a series C round with Condé Nast
($15 millions) last year.
Learn more
VideDressing, social shopping for previously owned outfits

!

KEY FACT

!

Meryl Job and Renaud Guillerm, co-founders,
managed to build a strong a faithful community
first, and then monetized is by facilitating trades
inside this community.

!

KEY FIGURE

!

They now claim a 5-times growth factor between
2011 and 2012 and realized two rounds in 2013 –
the last one with Global Founders Capital for $5
Million.
Learn more
Selectionnist, shopping through fashion magazines

!

KEY FACT

!

Selectionnist, founded by female serial-entrepreneurs
Tatiana and Lara Rouyres (Living Social, Dealissime)
enables its visitors to search for things spotted by
magazine or by brand.

!
!

KEY FIGURE

!

Only a few days of existence, time to try it out!
Learn more
wheretoget.it, finds the fashion items you lost

!

KEY FACT

!

The platform gathers a community of passionate
fashion-lovers who are able to spot where you can find
an article that you have trouble finding, providing that
you have a picture.

!

KEY FIGURE

!

Rumor is that Romain Moyne, founder, is currently
working on a Series A round of investment[fr].

!

Learn more
Rad, a marketplace dedicated to the Cool

!

KEY FACT

!

Rad’s particularity holds in its editorial line: it’s just
cool, then you can only get it for a small amount of
time.

!

KEY FIGURE

!

They closed a €2.5 Series A round of funding in
June 2013,
Learn more
See you soon on
RudeBaguette.com
France’s startup blog!

!

Rachel Vanier

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10 French startups disrupting the way you experience fashion online

  • 1. 10 French startups disrupting the way you experience fashion online Rachel Vanier - RudeBaguette.com - Picture: inside Vestiaire Collective’s offices
  • 2. “In order to launch a fashion marketplace, we had to be in Paris.“ Sébastien Fabre, CEO @VestiaireCollective It may sound like a cliché to say that French people are the worldreference for fashion. But as we say here in France, “il n’y a pas de fumée sans feu” (there’s no smoke without fire). ! It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire). In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk. ! ! @VanierRachel for RudeBaguette.com
  • 3. Flink, the Flipboard of fashion blogs ! KEY FACT ! Thomas France and his co-founders developed the idea while working on another e-commerce app, Shopelia: user-feedback got them the idea on focusing on the fashion vertical. ! KEY FIGURE ! The fashion discovery app go 25,000 downloads in just a few days. Learn more
  • 4. Carnet de mode, crowdfunding meets social shopping ! KEY FACT ! Fashion-lovers can participate in the funding of a collection and young creative talents are able to develop it and get access to their first customers. ! KEY FIGURE ! The startup raised $1million from Elaia Partner who said Carnet de Mode was “revolutionizing the online shopping experience”. Learn more
  • 5. Instant Luxe, buying luxury online has never been safer ! KEY FACT ! The leather goods, watches and accessories marketplace plays the intermediary and ensure a safe transaction between buyers and sellers with no risk of counterfeits. ! KEY FIGURE ! They achieved a €2 millions round of investment in June 2013 with Iris Capital and ISAI. ! Learn more
  • 6. Monshowroom, the first marketplace for on-going collections ! KEY FACT ! When Séverine Grégoire and Chloé Ramade created Monshowroom.com in 2006, the platform was basically the only way to access current collections online ! KEY FIGURE ! 270 brands are now available Learn more
  • 7. Dymant, invite-only e-Commerce, the true e-luxury experience ! KEY FACT ! Dymant changed the e-commerce industry by focusing on the story-telling and esthetical atmosphere experience more than on the products. ! KEY FIGURE ! Partech Ventures and IDInvest invested $1 million last year in order to enable the startup to address other geographical markets. Learn more
  • 8. Vestiaire Collective, a second-hand luxury marketplace ! KEY FACT ! Vestiaire Collective has an editorial committee that selects which articles can be sold online, that specialists then check before they arrive in the customer’s hands. A great service that ensures happiness on both sides of the sale. ! ! KEY FIGURE ! They achieved a series C round with Condé Nast ($15 millions) last year. Learn more
  • 9. VideDressing, social shopping for previously owned outfits ! KEY FACT ! Meryl Job and Renaud Guillerm, co-founders, managed to build a strong a faithful community first, and then monetized is by facilitating trades inside this community. ! KEY FIGURE ! They now claim a 5-times growth factor between 2011 and 2012 and realized two rounds in 2013 – the last one with Global Founders Capital for $5 Million. Learn more
  • 10. Selectionnist, shopping through fashion magazines ! KEY FACT ! Selectionnist, founded by female serial-entrepreneurs Tatiana and Lara Rouyres (Living Social, Dealissime) enables its visitors to search for things spotted by magazine or by brand. ! ! KEY FIGURE ! Only a few days of existence, time to try it out! Learn more
  • 11. wheretoget.it, finds the fashion items you lost ! KEY FACT ! The platform gathers a community of passionate fashion-lovers who are able to spot where you can find an article that you have trouble finding, providing that you have a picture. ! KEY FIGURE ! Rumor is that Romain Moyne, founder, is currently working on a Series A round of investment[fr]. ! Learn more
  • 12. Rad, a marketplace dedicated to the Cool ! KEY FACT ! Rad’s particularity holds in its editorial line: it’s just cool, then you can only get it for a small amount of time. ! KEY FIGURE ! They closed a €2.5 Series A round of funding in June 2013, Learn more
  • 13. See you soon on RudeBaguette.com France’s startup blog! ! Rachel Vanier