Building a powerful startup profile on LetsVenture is the key to get investors' interest. Here we are sharing a few pointers for your perusal.

1. Startup Funding Made Easy
www.letsventure.com Confidential Information
LetsVenture 101
How to create a powerful profile?

2. Section 1: Quick View
Your public profile
Complete profile = solid, exhaustive
(= executive summary)
(= your startups’ visiting card)

3. Section 1: Quick View
• Startup Video
• Public video (< 5min.)
• Objective: grab attention
• By-product: marketing tool for your product
• Investor Deck
• Visible only to LV approved investors
• Not more than 20 slides – very crisp
• Founder Video
• Show founders
• Product demo (< 15 min.)
• Objective: pitch
• Discussion Room
• For FAQs during fundraising

4. Section 2: Team
• Team Summary
• Extension of team slide from your investor deck
• Add brief summary of all the co-founders and core team members
• Keep it crisp – 350 character limit
• Team
• Add team members and manage admin rights
• Make sure you add social links and upload a photo
• Mention role, focus areas
Associate yourself with success – capture the highlights.
Incomplete profiles indicate lack of seriousness - wrong signaling.
Team page is 2nd most crucial part after traction.

5. Section 3: Product
• Product / Service summary
• Problem and your solution
• What are you solving and how?
• Keep it crisp – 350 character limit
• How are we different
• Focus only on your USP
• What differentiates you from competition?
• Hold attention, keep it crisp – 350 character limit
• Product / Service Descriptions
• Multiple entries are possible
• Keep different entries for different products
• E.g. Buyer / Seller
• Add screenshots
• Dashboard / Analytics / Report / Process flow

6. Section 4: Traction
• Customer Traction Summary
• Evidence trumps potential
• Clear numbers – understand what metrics are important in your sector
• Give current and past data points – show growth
• Keep it crisp – 350 character limit
• How do we make money?
• Keep language simple
• Explain business model as if you were speaking to 5 year old
• Hold attention, keep it crisp – 350 character limit
• Testimonial
• Just the way you add testimonial on website, add them here
Traction is your biggest negotiating tool.
Traction is what makes a maybe into a yes, a no into a hello – capture attention!

7. Section 4: Media
Add your media stories.
Social proof is important.
Everyone likes a winning team.

8. Section 5: Timeline
Storytelling is part of fundraise.
Timeline is another tool to share
your growth story and highlight
achievements.

9. Section 6: Financials
• Details of Current Funding Round
• Do mention type – equity or convertible notes
• Ask, Dilution and Min. Commitment per investor
• Allows investor to understand if you are a potential target
• Valuation
• Understand your calculations
• Be prepared to defend the figures
• At times you may have to change, understand why
• Monthly Finance
• Your current revenue run rate and current burn rate
• Gives perspective to investor to understand your growth rate
• Makes financial discussions easier
• Be sure to upload your financial plan and cap table, alongwith information on previous
rounds. Good part of this section is under privacy (your) control for obvious reasons.

10. Fine pointers
• Connect your company’s website, facebook, twitter and LinkedIn accounts
• You want investors to be able to access your social profiles in single link –
remember social proof is important!
• If you are or were part of accelerator or incubator program then add it to
profile
• Be sure to note location, founding year, stage and market – important filters
• Hashtages - #college, #sectors, #accelerator programs, #city
• No need to hashtag company name or founder names – we see very limited
searches

11. Fine pointers
• Your twitter pitch
• A/B testing
• Keep it very very crisp
• Start with single sentence - “Uber for X”, “Alibaba of Y”
• Limit yourself to single sentence, but if you must expand then keep it in
separate sentence
• Logo
• Must have
Your logo, company name, twitter pitch, sector and stage are what investor look at
the first time they see your profile. Rest follows later.
A/B testing for twitter pitch and sectors (research investor section)

12. Thank you
In case you have a query, please write to startups@letsventure.com