Quali strategie, obiettivi, opportunità per:
- Creare un Profilo (personal e corporate) per personal e corporate branding
- per fare lead generation
é meglio usare LinkedIn Answers, o creare un Gruppo su LinkedIn?
In che misura utilizzare gli strumenti e le apps di LinkedIn?
Ha senso utilizzare i Servizi Premium o creare una campagna di adv.?
4. GENERATORE DI CONTATTI LinkedIn può diventare un generatore di contatti se si investe un po’ di tempo per condividere la propria esperienza e costruire la propria leadership
18. 3. RAGGIUNGETE I VECCHI CLIENTI Nella richiesta di contatto invece di un messaggio a risposta aperta inviate un commento positivo sui traguardi raggiunt i dal vostro cliente e chiedete quali nuovi progetti sta sviluppando..
23. 8. RISPONDETE ALLE DOMANDE Usate LinkedIn come un luogo di discussione e postate ogni giorno una risposta o una domanda in linea con il vostro background professionale Se rispondete ad una domanda di un responsabile all’interno di un’azienda con cui volete far business scrivete una risposta dettagliata, di alto valore. Non sapete mai chi può leggerla.
27. 10. PROMUOVETE AGGIORNANDO IL PROFILO Informate i vostri contatti del lancio di nuovi prodotti o di una joint venture Le conversazioni rappresentano un’opportunità per voi ma anche per prospect, partnership, e altri progetti revenue-generating
38. NETWORK: QUANTITA’ O QUALITA’? Dipende dagli obiettivi della vostra presenza sui Social Media
39. COSTRUIRE IL NETWORK Creato il profilo è necessario creare il network LinkedIn aiuta in questo processo visualizzando il primo, secondo e terzo grado di contatti. Pertanto maggiore è il numero di contatti di primo livello maggiori possibilità di arrivare ai contatti successivi.
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45. Iscriviti al mio gruppo su LinkedIn: DigitalMarketingLab Più di 700 membri
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Hinweis der Redaktion
Q: What is the value of a LinkedIn profile to a larger corporation? Are companies using linked in to raise awareness of their most skilled people? . In the profile there's nothing wrong talking about, in your summary, what you do, what your company offers, etc. This contributes to the corporate brand and might show up in search results... good for the company, isn't it? Q: How else can LinkedIn can be used to advance corporate branding? A: Develop an Answers strategy based around the offering or messaging of the company. Just beware that the answers to your questions will likely bring out competition, and lots of opinions... so you don't have much control over where the conversation can go. Q: Should every company have a LinkedIn "group"? A: I don't think so. Groups are not very functional, and there is overhead to maintaining the group. I have a group so I can market my Web site (http://www.JibberJobber.com) and offering, but I'm doing it to market and brand my stuff—not develop a cohesive networking environment with my employees or key customers. Q: How might LinkedIn fit into a marketing strategy? A: Think about how social networking would fit into your marketing strategy... and if it does fit, then consider whether LinkedIn's user base is the audience you want to touch. If so, it would fit into your marketing strategy. It fits into my strategy because there are people there who would buy my books, webinars or speaking, or would sign up for JibberJobber.com... etc. If I were a coach or consultant I would participate there to develop relationships with potential clients or sneezers. As a big company you could participate to monitor conversations around your brand, represent your company, etc. It will depend on your company, and your marketing strategy, and your audience... does it seem to make sense for you?
Q: What is the value of a LinkedIn profile to a larger corporation? Are companies using linked in to raise awareness of their most skilled people? . In the profile there's nothing wrong talking about, in your summary, what you do, what your company offers, etc. This contributes to the corporate brand and might show up in search results... good for the company, isn't it? Q: How else can LinkedIn can be used to advance corporate branding? A: Develop an Answers strategy based around the offering or messaging of the company. Just beware that the answers to your questions will likely bring out competition, and lots of opinions... so you don't have much control over where the conversation can go. Q: Should every company have a LinkedIn "group"? A: I don't think so. Groups are not very functional, and there is overhead to maintaining the group. I have a group so I can market my Web site (http://www.JibberJobber.com) and offering, but I'm doing it to market and brand my stuff—not develop a cohesive networking environment with my employees or key customers. Q: How might LinkedIn fit into a marketing strategy? A: Think about how social networking would fit into your marketing strategy... and if it does fit, then consider whether LinkedIn's user base is the audience you want to touch. If so, it would fit into your marketing strategy. It fits into my strategy because there are people there who would buy my books, webinars or speaking, or would sign up for JibberJobber.com... etc. If I were a coach or consultant I would participate there to develop relationships with potential clients or sneezers. As a big company you could participate to monitor conversations around your brand, represent your company, etc. It will depend on your company, and your marketing strategy, and your audience... does it seem to make sense for you?
Q: What is the value of a LinkedIn profile to a larger corporation? Are companies using linked in to raise awareness of their most skilled people? . In the profile there's nothing wrong talking about, in your summary, what you do, what your company offers, etc. This contributes to the corporate brand and might show up in search results... good for the company, isn't it? Q: How else can LinkedIn can be used to advance corporate branding? A: Develop an Answers strategy based around the offering or messaging of the company. Just beware that the answers to your questions will likely bring out competition, and lots of opinions... so you don't have much control over where the conversation can go. Q: Should every company have a LinkedIn "group"? A: I don't think so. Groups are not very functional, and there is overhead to maintaining the group. I have a group so I can market my Web site (http://www.JibberJobber.com) and offering, but I'm doing it to market and brand my stuff—not develop a cohesive networking environment with my employees or key customers. Q: How might LinkedIn fit into a marketing strategy? A: Think about how social networking would fit into your marketing strategy... and if it does fit, then consider whether LinkedIn's user base is the audience you want to touch. If so, it would fit into your marketing strategy. It fits into my strategy because there are people there who would buy my books, webinars or speaking, or would sign up for JibberJobber.com... etc. If I were a coach or consultant I would participate there to develop relationships with potential clients or sneezers. As a big company you could participate to monitor conversations around your brand, represent your company, etc. It will depend on your company, and your marketing strategy, and your audience... does it seem to make sense for you?
Q: What is the value of a LinkedIn profile to a larger corporation? Are companies using linked in to raise awareness of their most skilled people? . In the profile there's nothing wrong talking about, in your summary, what you do, what your company offers, etc. This contributes to the corporate brand and might show up in search results... good for the company, isn't it? Q: How else can LinkedIn can be used to advance corporate branding? A: Develop an Answers strategy based around the offering or messaging of the company. Just beware that the answers to your questions will likely bring out competition, and lots of opinions... so you don't have much control over where the conversation can go. Q: Should every company have a LinkedIn "group"? A: I don't think so. Groups are not very functional, and there is overhead to maintaining the group. I have a group so I can market my Web site (http://www.JibberJobber.com) and offering, but I'm doing it to market and brand my stuff—not develop a cohesive networking environment with my employees or key customers. Q: How might LinkedIn fit into a marketing strategy? A: Think about how social networking would fit into your marketing strategy... and if it does fit, then consider whether LinkedIn's user base is the audience you want to touch. If so, it would fit into your marketing strategy. It fits into my strategy because there are people there who would buy my books, webinars or speaking, or would sign up for JibberJobber.com... etc. If I were a coach or consultant I would participate there to develop relationships with potential clients or sneezers. As a big company you could participate to monitor conversations around your brand, represent your company, etc. It will depend on your company, and your marketing strategy, and your audience... does it seem to make sense for you?
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have. 1.Create un profilo su LinkedIn brandizzato, personalizzato e unico. Rendete il vostro profilo convincente . Perfezionatelo chiarendo di cosa vi occupate e quali sono i vostri punti di forza. LinkedIn non è Facebook. Perciò il vostro profilo deve essere focalizzato sulla vita professionale, carriera e obiettivi raggiunti Impostate il titolo per visualizzare in automatico l’ultimo incarico professionale. Seguite il suggerimento degli esperti (Dan Schawbel): “you brand yourself for the job you want, not the job you have“ Includete le keywords che i potenziali clienti, business partner o recruiter potrebbero usare nel motore di ricerca di LinkedIn. Richiedete ai clienti, business partner e colleghi di scrivere una raccomandazione ( recommendations, [providing] they are sincere and add value. I've heard from many people that recommendations are just a reciprocal thing and it really isn't valuable. I don't necessarily agree with this. I read recommendations and see if there is depth, specifics, and real credibility. If it's general or vague, I disregard it, but if it's specific, and the person giving it seems to be in some position of authority, it adds value (at least to me). so, when I get a request for a recommendation I assume it's from a bulk-request. I simply ignore the request if I don't know the person, or I reply and say, "We haven't worked together in a capacity to let me know how you work, or what you do. I'm not comfortable recommending you yet, but as I get to know you better I'll keep this in mind.“ Scrivete raccomandazioni oneste e solo per profili realmente meritevoli Aggiungete e pubbblicate la vostra email in coda al sommario o nella sezione contatti. Aggiornate il vostro profilo ogni volta che si rende necessario. Le persone del vostro network sono interessate a conoscere I vostri nuovi progetti e obiettivi
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have. 1.Create un profilo su LinkedIn brandizzato, personalizzato e unico. Rendete il vostro profilo convincente . Perfezionatelo chiarendo di cosa vi occupate e quali sono i vostri punti di forza. LinkedIn non è Facebook. Perciò il vostro profilo deve essere focalizzato sulla vita professionale, carriera e obiettivi raggiunti Impostate il titolo per visualizzare in automatico l’ultimo incarico professionale. Seguite il suggerimento degli esperti (Dan Schawbel): “you brand yourself for the job you want, not the job you have“ Includete le keywords che i potenziali clienti, business partner o recruiter potrebbero usare nel motore di ricerca di LinkedIn. Richiedete ai clienti, business partner e colleghi di scrivere una raccomandazione ( recommendations, [providing] they are sincere and add value. I've heard from many people that recommendations are just a reciprocal thing and it really isn't valuable. I don't necessarily agree with this. I read recommendations and see if there is depth, specifics, and real credibility. If it's general or vague, I disregard it, but if it's specific, and the person giving it seems to be in some position of authority, it adds value (at least to me). so, when I get a request for a recommendation I assume it's from a bulk-request. I simply ignore the request if I don't know the person, or I reply and say, "We haven't worked together in a capacity to let me know how you work, or what you do. I'm not comfortable recommending you yet, but as I get to know you better I'll keep this in mind.“ Scrivete raccomandazioni oneste e solo per profili realmente meritevoli Aggiungete e pubbblicate la vostra email in coda al sommario o nella sezione contatti. Aggiornate il vostro profilo ogni volta che si rende necessario. Le persone del vostro network sono interessate a conoscere I vostri nuovi progetti e obiettivi
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have. 1.Create un profilo su LinkedIn brandizzato, personalizzato e unico. Rendete il vostro profilo convincente . Perfezionatelo chiarendo di cosa vi occupate e quali sono i vostri punti di forza. LinkedIn non è Facebook. Perciò il vostro profilo deve essere focalizzato sulla vita professionale, carriera e obiettivi raggiunti Impostate il titolo per visualizzare in automatico l’ultimo incarico professionale. Seguite il suggerimento degli esperti (Dan Schawbel): “you brand yourself for the job you want, not the job you have“ Includete le keywords che i potenziali clienti, business partner o recruiter potrebbero usare nel motore di ricerca di LinkedIn. Richiedete ai clienti, business partner e colleghi di scrivere una raccomandazione ( recommendations, [providing] they are sincere and add value. I've heard from many people that recommendations are just a reciprocal thing and it really isn't valuable. I don't necessarily agree with this. I read recommendations and see if there is depth, specifics, and real credibility. If it's general or vague, I disregard it, but if it's specific, and the person giving it seems to be in some position of authority, it adds value (at least to me). so, when I get a request for a recommendation I assume it's from a bulk-request. I simply ignore the request if I don't know the person, or I reply and say, "We haven't worked together in a capacity to let me know how you work, or what you do. I'm not comfortable recommending you yet, but as I get to know you better I'll keep this in mind.“ Scrivete raccomandazioni oneste e solo per profili realmente meritevoli Aggiungete e pubbblicate la vostra email in coda al sommario o nella sezione contatti. Aggiornate il vostro profilo ogni volta che si rende necessario. Le persone del vostro network sono interessate a conoscere I vostri nuovi progetti e obiettivi
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have.
Cosa scrivere nel messaggio di richiesta contatto? Ragionate come se mandaste un’email ad una lista fredda , non vostra proprietaria. Indicate che avete trovato il profilo su LinkedIn, fornite brevi info sul vostro background e le ragioni del contatto.
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have.
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have.
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have.
Personal branding expert Dan Schawbel suggests that you brand yourself for the job you want, not the job you have.