Going social: why patient organizations cannot ignore social media
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Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche. Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
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Going social: why patient organizations cannot ignore social media
- 1. Len Starnes Digital Healthcare Research & Consulting, Berlin International Experience Exchange for Patient Organisations Munich, 3 – 4 March 2015 Going social
- 2. Scale, speed & disruption 1 It’s difficult to make predictions, especially about the future 3 Think technology last 2
- 4. Source: We Are Social: 2015 survey of 240 countries http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ Global population Internet users Active SM accounts 12% YOY growth 2014/15 30% global population using 7.21 bn 3.01 bn 2.08 bn
- 5. Source: We Are Social: 2015 survey of 240 countries http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ Category 1 Category 2 Category 3 Category 4 Series 1 Singapore UK USA Australia Canada Brazil Russia Germany S Africa Japan 66% 59% 58% 57% 56% 47% 46% 35% 22% 19% Social media accounts as % total pop
- 6. More is different, faster is different Source: PW Anderson, More is Different, Science, 4 August 1972 Philip W. Anderson Nobel prize-winning physicist
- 7. Different means unpredictable changes resulting from extraordinary increases in scale Adapted from: PW Anderson, More is Different, Science, 4 August 1972
- 11. Know WHY you’re doing it and WHAT you hope to achieve BEFORE you start Adapted from: Groundswell, Charlene Li & Josh Bernoff, HBP 2008 P O S T
- 12. Adapted from: Groundswell, Charlene Li & Josh Bernoff, HBP 2008 PEOPLE What do members want? What are they ready for? P OBJECTIVES What do you want to accomplish?O STRATEGY How do you want outcomes and/or relationships to change? S TECHNOLOGY Which social media platforms are appropriate?T
- 13. It’s difficult to make predictions, especially about the future
- 14. 2015 will be the year of measurement & optimization Do you know what ‘good’ looks like? Source: http://www.gartner.com/technology/home.jsp
- 16. Source: We Are Social: 2015 survey of 240 countries http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ Unique mobile users Active mobile social accounts 23% YOY growth 2014/15 Get ready for mobile first 3.649 bn 51% global pop 1.685 bn 23% global pop
- 17. Source: We Are Social: 2015 survey of 240 countries http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ Category 1 Category 2 Category 3 Category 4 Series 1 Singapore Australia UK USA Canada Brazil Germany Russia S Africa Japan 59% 51% 50% 50% 45% 38% 30% 26% 20% 17% Mobile social media accounts as % total pop
- 18. Starting soon Search Find tweets Patient searches Advocacy Crowdfunding
- 19. Discover the potential of tweetchats Tweet activity #BCSM Crowdsource topics Invite influential ‘guests’ A place to meet regularly
- 20. Will social media be the demise of patient organizations? Important lessons to be learnt from medical societies
- 21. Societies report decreasing loyalty Digital social technologies enable doctors to keep up with advances in medicine, lessening their dependence on societies as a prime source of reference Source: http://www.slideshare.net/lenstarnes/future-of-med-confs-final-11-dec-2013
- 22. Disruption ahead? Society conferences will metamorphose to hybrid 365 physical/virtual events More opportunities for patient organizations to participate in medical society events - physically and virtually
- 23. lenstarnes@gmail.com T: + 49 30 781 5513 M: + 49 172 1788253 Skype: lenstarnes www.linkedin.com/in/lenstarnes www.twitter.com/lenstarnes www.slideshare.net/lenstarnes Len Starnes Len Starnes Digital Healthcare Research & Consulting