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The Anatomy Of A 
High Converting Product Page 
Presented to you by LemonStand www.lemonstand.com
URL 
Each product should have it’s own unique URL and customers 
should be able to tell what the product is by looking at it. 
The url should contain important keywords, no dynamic 
elements(e.g: productid=123) and be kept as short at possible. 
Products should only have one unique URL pointing to it. 
www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses 
www.buysunglasses.com/collections/limited-edition-collaboration-series/ 
products/gold-p-diddy-signature-sunglasses
Title 
Don’t make the titles longer than 55 
characters. Customers should be 
able to visualize the product just 
by reading the title. 
Scoop Neck Athletic Emerald Green Tee Shirt 
www.t-shirts.com/product/emerald-green-tshirt 
!" T Shir# Shop Shop About Contact (0) Items
Image 
67% of consumers consider 
images very important 
to online shopping 
Show di!erent angles, sizes, 
colors or styles of your product 
with multiple views and zoom 
Don’t skimp on image 
quality. Hire a professional 
The product image is the most powerful component of your 
page. Larger images allow consumers to see details and can 
help you increase conversion rates. 
photographer. 
67%
Call To Action 
The call to action should be 
a button not a link. 
Make the CTA stand out so 
that shoppers can find it easily. 
Label the CTA correctly. Add 
To Cart takes customers to the 
shopping cart, while Buy Now 
brings them to the checkout. 
Add To Cart 
Buy Now
Products with reviews 
Reviews are a form of social proof, a powerful persuasion tactic. 
The more reviews and ratings a product has, the better 
the conversion rate. 
Product Reviews = 
Higher Conversion Rate
Products 
Talk about the benefits of your products rather than 
just the features. 
Create an emotional connection with shoppers. 
Who doesn’t love a good story? Create an engaging 
story around your product.
Notes 
Let customers know whether an item is in stock 
or currently unavailable before they try to buy 
Be upfront about shipping prices or 
buyers might abandon your cart 
Display a warranty and return policy 
to ease any concerns a customer may have 
?
Try LemonStand 
Free For 14 Days 
Build An Online Store
A/B TESTING FOR eCOMMERCE 
The Ultimate Guide To A/B Testing Your eCommerce Store 
Francis Tao Sid Bharath 
Free eBook 
What’s in the book? 
This 74 page book will show 
you how simple changes to 
your online store can lead 
to vast increases in 
conversion rates and 
sales revenue 
Get My Free Copy

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The Anatomy Of A High Converting eCommerce Product Page

  • 1. The Anatomy Of A High Converting Product Page Presented to you by LemonStand www.lemonstand.com
  • 2. URL Each product should have it’s own unique URL and customers should be able to tell what the product is by looking at it. The url should contain important keywords, no dynamic elements(e.g: productid=123) and be kept as short at possible. Products should only have one unique URL pointing to it. www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses www.buysunglasses.com/collections/limited-edition-collaboration-series/ products/gold-p-diddy-signature-sunglasses
  • 3. Title Don’t make the titles longer than 55 characters. Customers should be able to visualize the product just by reading the title. Scoop Neck Athletic Emerald Green Tee Shirt www.t-shirts.com/product/emerald-green-tshirt !" T Shir# Shop Shop About Contact (0) Items
  • 4. Image 67% of consumers consider images very important to online shopping Show di!erent angles, sizes, colors or styles of your product with multiple views and zoom Don’t skimp on image quality. Hire a professional The product image is the most powerful component of your page. Larger images allow consumers to see details and can help you increase conversion rates. photographer. 67%
  • 5. Call To Action The call to action should be a button not a link. Make the CTA stand out so that shoppers can find it easily. Label the CTA correctly. Add To Cart takes customers to the shopping cart, while Buy Now brings them to the checkout. Add To Cart Buy Now
  • 6. Products with reviews Reviews are a form of social proof, a powerful persuasion tactic. The more reviews and ratings a product has, the better the conversion rate. Product Reviews = Higher Conversion Rate
  • 7. Products Talk about the benefits of your products rather than just the features. Create an emotional connection with shoppers. Who doesn’t love a good story? Create an engaging story around your product.
  • 8. Notes Let customers know whether an item is in stock or currently unavailable before they try to buy Be upfront about shipping prices or buyers might abandon your cart Display a warranty and return policy to ease any concerns a customer may have ?
  • 9. Try LemonStand Free For 14 Days Build An Online Store
  • 10. A/B TESTING FOR eCOMMERCE The Ultimate Guide To A/B Testing Your eCommerce Store Francis Tao Sid Bharath Free eBook What’s in the book? This 74 page book will show you how simple changes to your online store can lead to vast increases in conversion rates and sales revenue Get My Free Copy