SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
The Anatomy Of A 
High Converting Product Page 
Presented to you by LemonStand www.lemonstand.com
URL 
Each product should have it’s own unique URL and customers 
should be able to tell what the product is by looking at it. 
The url should contain important keywords, no dynamic 
elements(e.g: productid=123) and be kept as short at possible. 
Products should only have one unique URL pointing to it. 
www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses 
www.buysunglasses.com/collections/limited-edition-collaboration-series/ 
products/gold-p-diddy-signature-sunglasses
Title 
Don’t make the titles longer than 55 
characters. Customers should be 
able to visualize the product just 
by reading the title. 
Scoop Neck Athletic Emerald Green Tee Shirt 
www.t-shirts.com/product/emerald-green-tshirt 
!" T Shir# Shop Shop About Contact (0) Items
Image 
67% of consumers consider 
images very important 
to online shopping 
Show di!erent angles, sizes, 
colors or styles of your product 
with multiple views and zoom 
Don’t skimp on image 
quality. Hire a professional 
The product image is the most powerful component of your 
page. Larger images allow consumers to see details and can 
help you increase conversion rates. 
photographer. 
67%
Call To Action 
The call to action should be 
a button not a link. 
Make the CTA stand out so 
that shoppers can find it easily. 
Label the CTA correctly. Add 
To Cart takes customers to the 
shopping cart, while Buy Now 
brings them to the checkout. 
Add To Cart 
Buy Now
Products with reviews 
Reviews are a form of social proof, a powerful persuasion tactic. 
The more reviews and ratings a product has, the better 
the conversion rate. 
Product Reviews = 
Higher Conversion Rate
Products 
Talk about the benefits of your products rather than 
just the features. 
Create an emotional connection with shoppers. 
Who doesn’t love a good story? Create an engaging 
story around your product.
Notes 
Let customers know whether an item is in stock 
or currently unavailable before they try to buy 
Be upfront about shipping prices or 
buyers might abandon your cart 
Display a warranty and return policy 
to ease any concerns a customer may have 
?
Try LemonStand 
Free For 14 Days 
Build An Online Store
A/B TESTING FOR eCOMMERCE 
The Ultimate Guide To A/B Testing Your eCommerce Store 
Francis Tao Sid Bharath 
Free eBook 
What’s in the book? 
This 74 page book will show 
you how simple changes to 
your online store can lead 
to vast increases in 
conversion rates and 
sales revenue 
Get My Free Copy

Weitere ähnliche Inhalte

Andere mochten auch

The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing EconomyLoic Le Meur
 
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailSendGrid
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10Robin Yjord
 
IQ Work Hacks - Productivity
IQ Work Hacks - ProductivityIQ Work Hacks - Productivity
IQ Work Hacks - ProductivityInterQuest Group
 
The 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksThe 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksBernard Marr
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
 
The Science of Email Marketing
The Science of Email MarketingThe Science of Email Marketing
The Science of Email MarketingHubSpot
 
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations FasterQuick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations FasterEugene Cheng
 
Create icons in PowerPoint
Create icons in PowerPointCreate icons in PowerPoint
Create icons in PowerPointPresentitude
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 

Andere mochten auch (19)

The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing Economy
 
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
 
Business Model Innovation Matters
Business Model Innovation MattersBusiness Model Innovation Matters
Business Model Innovation Matters
 
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome Email
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
IQ Work Hacks - Productivity
IQ Work Hacks - ProductivityIQ Work Hacks - Productivity
IQ Work Hacks - Productivity
 
Brand New World
Brand New WorldBrand New World
Brand New World
 
The 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksThe 10 Timeless Productivity Hacks
The 10 Timeless Productivity Hacks
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media Headlines
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales Tools
 
The Ultimate Freebies Guide for Presentations by @damonify
The Ultimate Freebies Guide for Presentations by @damonifyThe Ultimate Freebies Guide for Presentations by @damonify
The Ultimate Freebies Guide for Presentations by @damonify
 
The Science of Email Marketing
The Science of Email MarketingThe Science of Email Marketing
The Science of Email Marketing
 
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations FasterQuick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
 
Create icons in PowerPoint
Create icons in PowerPointCreate icons in PowerPoint
Create icons in PowerPoint
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 

Kürzlich hochgeladen

Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 

Kürzlich hochgeladen (20)

Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 

The Anatomy Of A High Converting eCommerce Product Page

  • 1. The Anatomy Of A High Converting Product Page Presented to you by LemonStand www.lemonstand.com
  • 2. URL Each product should have it’s own unique URL and customers should be able to tell what the product is by looking at it. The url should contain important keywords, no dynamic elements(e.g: productid=123) and be kept as short at possible. Products should only have one unique URL pointing to it. www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses www.buysunglasses.com/collections/limited-edition-collaboration-series/ products/gold-p-diddy-signature-sunglasses
  • 3. Title Don’t make the titles longer than 55 characters. Customers should be able to visualize the product just by reading the title. Scoop Neck Athletic Emerald Green Tee Shirt www.t-shirts.com/product/emerald-green-tshirt !" T Shir# Shop Shop About Contact (0) Items
  • 4. Image 67% of consumers consider images very important to online shopping Show di!erent angles, sizes, colors or styles of your product with multiple views and zoom Don’t skimp on image quality. Hire a professional The product image is the most powerful component of your page. Larger images allow consumers to see details and can help you increase conversion rates. photographer. 67%
  • 5. Call To Action The call to action should be a button not a link. Make the CTA stand out so that shoppers can find it easily. Label the CTA correctly. Add To Cart takes customers to the shopping cart, while Buy Now brings them to the checkout. Add To Cart Buy Now
  • 6. Products with reviews Reviews are a form of social proof, a powerful persuasion tactic. The more reviews and ratings a product has, the better the conversion rate. Product Reviews = Higher Conversion Rate
  • 7. Products Talk about the benefits of your products rather than just the features. Create an emotional connection with shoppers. Who doesn’t love a good story? Create an engaging story around your product.
  • 8. Notes Let customers know whether an item is in stock or currently unavailable before they try to buy Be upfront about shipping prices or buyers might abandon your cart Display a warranty and return policy to ease any concerns a customer may have ?
  • 9. Try LemonStand Free For 14 Days Build An Online Store
  • 10. A/B TESTING FOR eCOMMERCE The Ultimate Guide To A/B Testing Your eCommerce Store Francis Tao Sid Bharath Free eBook What’s in the book? This 74 page book will show you how simple changes to your online store can lead to vast increases in conversion rates and sales revenue Get My Free Copy