My talk from

1. Crafting Good UX
@leisa

2. 5 signs of great UX
according to readwriteweb.com yesterday:
1. Elegant UI
2. Addictive
3. Fast start
4. Seamless
5. It changes you

3. Why most UX is shite
@leisa

4. 1. You don’t make
decisions
so people who use your product are
forced to make them

5. 2. You think your
opinion counts
unless you are designing for yourself,
it doesn’t

6. 3. You don’t measure it
you’ve probably not even defined
metrics for ‘good experience’ let
alone tried to gather data for it

7. 4. You don’t really care
companies who really care shape their
organisations, their accounting systems,
their culture around their customers

8. the UI is a symptom of
organisational culture
need to get beneath the skin to craft
really, sustainably good UX

9. Make good orgs so
we can make good UX
@leisa

10. cheers.
@leisa