1. Major changes are happening in utilities markets due to barriers to entry being removed and relationships/ecosystems becoming more important than fixed positions.
2. While internal structures of large firms remain a barrier for innovation, social media teams can help drive change by connecting good practices, capturing social insights, running change agent networks, and experimenting with new ways of working.
3. By better connecting internal and external engagement, social media can help firms evolve and become more agile in responding to changing market conditions.
15. agility is now the number one change goal for large orgs
Source: Jon Husband's logo for Wirearchy
16. typical target capabilities for an agile company
{ }
Example characteristics of a
social / connected company:
1. customer-centric culture
and an outside-in configuration
2. small teams, agile working
and a responsive structure
3. focus on tasks to be done,
not fixed positions / roles
4. networked, data-driven,
with intelligence at the edges
5. constant re-focusing
to meet changing markets
Hot iron! by Tinkerbrad
18. social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitude
businessinsider.com
19. social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitude
businessinsider.com
20. social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitude
businessinsider.com
21. social on the outside, anti-social on the inside won’t work
22. social on the outside, anti-social on the inside won’t work
23. beyond cats and cupcakes: real business goals for social
Smirking Cat by Post Memes
24. 4 ways your social team can influence org improvement
SOCIAL MEDIA
TASK FORCE
CHANGE AGENT
NETWORK
SOCIAL MEDIA
INTELLIGENCE
Birdland at Bourton on the Water 23-09-2013 by Karen Roe
Colours in the sky by Maarten Nijman
Parrots by Martin Pettitt
https://www.flickr.com/photos/karen_roe/13387510265
EMBODY NEW WAYS
OF WORKING
26. Maersk Line have
approached social by
empowering a panel of
employees to run their
corporate Twitter account.
This is a simple and effective
way to create transparency
and to bring out employees’
expertise and diversity.
Maersk’s award winning approach
Source: Maersk Line Social
example of the ‘task force’ distributed approach
44. social media is not just
a.n.other marketing channel,
but also a ‘sense & respond’
tool to help firms evolve in
response to rapidly changing
market conditions
45. perhaps you can create more
value for your firm and your
customers by connecting internal
and external engagement to
create a more agile company
46. thank you for listening :)
{ }Please continue the
conversation with us:
• @leebryant / @postshift
• lee@postshift.com
• www.postshift.com
POST*SHIFT