Lugano UXCONF 2011

usability
IxD AI, Virtual Assistant
Internet of Things
Prototypes
iPhone
Eye-Tracking
Multimodal UI
UX Health
Gmail, Skype, Twitter, Flickr, etc: @leeander

Publicis Healthware International
★ Software House
★ Digital Agency
★ Consultancy Firm
More than 200 professionals in two
International hubs and several local offices.
Publicis Healthcare Communications Group
(PHCG) is the largest healthcare communications
network in the world.
PHCG manages top tier agencies that promote innovative
solutions in advertising, medical education, message delivery,
digital, market access, and medical and scientific affairs. Our
more than 3,000 employees work to manage nearly 14 agency
brands through 53 offices located in 11 countries.

ux introNon è una UX per puristi
#uxcon11
Agenda

Quanto è grande l’Healthcare?
US$ 100 B 2011

Ex. 1: WebMD
WebMD owns websites that gives its visitors information on a
wide variety of medical conditions, overviews of available
treatment options, and general information on lifestyle and
preventative care. WebMD provides most of its services for
free and makes money by charging other companies,
particularly pharmaceutical companies, to advertise on its sites.
(NASDAQ: WBMD)

Ex. 1: WebMD
WebMD owns websites that gives its visitors information on a
wide variety of medical conditions, overviews of available
treatment options, and general information on lifestyle and
preventative care. WebMD provides most of its services for
free and makes money by charging other companies,
particularly pharmaceutical companies, to advertise on its sites.
(NASDAQ: WBMD)
The company earned $439 million
in revenue and $117 million in net
income in 2009
As of December 31, 2009, we had
approximately 1,400 employees.

heartbeatsymptoms
withings
googlebody browser
Digitalizzazione Progressiva
Handyscope

Bill Davenhall,
Medico (Speaker al TED)
James Heywood,
cofondatore di PatientsLikeMe (self tracking)
Facebook & GoogleMaps
La tua geograﬁa è strettamente
connessa alla tua salute
“Fare Networking per curare e curarsi”

Hosain Rahman, CEO di Jawbone, ha svelato al TED un nuovo
prodotto chiamato UP. Si tratta di un braccialetto ﬂessibile
colmo di sensori di movimento e capace di collegarsi wireless
con la Rete.
La sua invenzione ha permesso alla Jawbone di raccogliere oltre
100 milioni di dollari di capitale di rischio in soli tre mesi.
Noi stiamo puntando ai 4,4 trilioni
di dollari di costi che, nei soli
prossimi dieci anni, saranno causati da
patologie cardiache e diabete
Internet of Things

Zeo, Vitality, AliveCor, KiFit Armband, Nike+, Fitbit
Invasione dei device

Aimee Mullins
Prof. Hugh Herr
eyeborg project
Nano Robot
Veins Nano Robot
Non sono Humanity+

Apple Store, NYC
Health @consumers

Health Near Future
http://www.dexigner.com/news/19280

There is not a house that can be built without design, and
designing a house doesn’t mean picking some colors,
materials and windows, but...
DESIGNING A PLACE WHERE PEOPLE CAN
ACTUALLY LIVE THE MOST RELEVANT
EXPERIENCE ON EARTH: THEIR LIFE.
A che serve la UX?
Flip Strip: In principio fu la UX
★ Progetto Internazionale multi-Agenzia
★ Un portale multiservizi in“n” lingue
★ Pochissima conoscenza del metodo
★ Nessuna conoscenza della UX
★ Fiducia tutta da conquistare sul campo
The more ambitious
the building is, the
more complex the
design phase will be.
Btw: no-one can handle
the construction of an
ambitious building
without running a great
project behind it.

Flip Strip: In principio fu la UX
★ Progetto Internazionale multi-Agenzia
★ Un portale multiservizi in“n” lingue
★ Pochissima conoscenza del metodo
★ Nessuna conoscenza della UX
★ Fiducia tutta da conquistare sul campo
The more ambitious
the building is, the
more complex the
design phase will be.
Btw: no-one can handle
the construction of an
ambitious building
without running a great
project behind it.

Le fasi di progetto?
Flip Strip: Dove sono i pixel?
★ Perche’non vediamo il visual?
★ Come realizziamo una architettura dei contenuti adeguata?
★ Come facciamo a garantire ad ogni servizio un box in homepage?
Assessment & Market research will emerge int the UX Design process
trough MAPS, PERSONAS, INTERVIEWS, STORYBOARDS, etc.
Joel

Flip Strip: Coerenze impossibili
La leggenda
della coerenza

Flip Strip: Coerenze impossibili
La leggenda
della coerenza
..."..."

Flip Strip: l’idea
La coerenza
ritrovata!

Flip Strip: I risultati
Un team innamorato della coolness
della UI speciale è più partecipe. Un argomento faro per gli StakeholderA. B.

eDetailing: l’adozione dal basso
Time Online Increasing – Due in Part to Mobile Access
Source: Taking the Pulse® v7-v11
Among online physicians
4
6
8
10
12
14
16
2007 2008 2009 2010 2011
Averageprofessionalhoursspentonlineperweek
50% of physicians
own smartphone/
PDA
65% of
smartphone/PDA
owners say
device essential
30% of
physicians
own an iPad
29% of smartphone/PDA owners
say mobile devices increased
their time online in 2011
27% of
smartphone
owning
physicians
have an
iPhone
iPad launch
Year
28% of physicians plan to
purchase iPad*
75% of all physicians own an Apple device in 2011
Source: ManhattanResearch
6% plan to purchase
other type of tablet

eDetailing: l’adozione dal basso
Time Online Increasing – Due in Part to Mobile Access
Source: Taking the Pulse® v7-v11
Among online physicians
4
6
8
10
12
14
16
2007 2008 2009 2010 2011
Averageprofessionalhoursspentonlineperweek
50% of physicians
own smartphone/
PDA
65% of
smartphone/PDA
owners say
device essential
30% of
physicians
own an iPad
29% of smartphone/PDA owners
say mobile devices increased
their time online in 2011
27% of
smartphone
owning
physicians
have an
iPhone
iPad launch
Year
28% of physicians plan to
purchase iPad*
75% of all physicians own an Apple device in 2011
Source: ManhattanResearch
6% plan to purchase
other type of tablet
30%

★ Vincoli Legali
★ UI non touch
★ display non orientabili
★ non sono nomadi
★ Ambienti Custom
★ non portabile su iPad
eDetailing: vincoli di conversione...

eDetailing: iPad e/è innovazione

eDetailing: Le prime regole di UX

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eDetailing: UX evoluta

eDetailing: is all about the experience
★ La tecnologia amata dal cliente
★ Flessibilità tablet vs. ipad
★ Tutta la UX touch
★ Più facile connessione alla Rete
★ Tutto il calore della comunicazione

Protagonists
New Paradigms
Infographic
Stats+Twitter
Videum: 1. Spreadable Contents

Videum: 2. Patients are already there
No need to wait for patients to come
online. They are already there.
More than 350 million of those people access
Facebook through their mobile devices, nearly
44% of its total active user base. In terms of
trafﬁc, 33% of Facebook trafﬁc comes from
mobile devices

Videum: 3. Video is fast growing
Il 77% dei 2 Miliardi di persone che
vedono video su Internet ogni
giorno, vivono fuori dagli Stati Uniti
I video multilingua aumentano la
loro visibilità di 6-10 volte

Videum: traduzione & transcript
25M people/month
watch TED videos which
language translation is
enabled by dotSUB

Videum: Quando la UX è strategica

Videum: Quando la UX è strategica
Videum Team

Videum: in action
Cowboys vs Aliens Original Soundtrack

Agenda
uxhealth
Road the way to
Conclusioni
Manifesto!

UX Health Manifesto
uxhealth.org
UX & HEALTH
BRAIN _____________WANTED

UX HealthThanks to WideTag, Frontiers and Publicis Healthware
Kalweit and the Spokes
foto by Massimo Sgrelli, AZ to CA roadtrip 2011

Lugano UXCONF 2011

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Lugano UXCONF 2011