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Natural Born Storytellers
Connected Objects are
Foto:RobertoVeronese
By Leandro Agrò!
WHEN%
We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%%
At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian%
issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%
© DESIGN GROUP ITALIA
WHO%
4
© DESIGN GROUP ITALIA
UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
© DESIGN GROUP ITALIA
FRONTIERS
CONFERENCES
UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
© DESIGN GROUP ITALIA
Did%you%know%enough?%
7
© DESIGN GROUP ITALIA 8
© DESIGN GROUP ITALIA Sept 2015 9
There%is%a%place%far%far%away…%
© DESIGN GROUP ITALIA Sept 2015 10
Agrigento%
© DESIGN GROUP ITALIA 11
© DESIGN GROUP ITALIA 12
PAECEFUL%NAURE%
© DESIGN GROUP ITALIA 13
IMMORTAL%ART%
© DESIGN GROUP ITALIA 14
THE%BENCHMARK%(Beauty%is%everywhere)%
© DESIGN GROUP ITALIA 15
TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%%
SCIGFI%is%more%present%and%accessible%than%actual%science)%
© DESIGN GROUP ITALIA 16
Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%
© DESIGN GROUP ITALIA 17
UX#
Internet#of#Things#
3D%Environments%
IxD% AI,%Virtual%Assistants%
EyeGTracking%Design%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
1
3
4
5 6
7
8
9
2
Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )
© DESIGN GROUP ITALIA
Introduc7on%
19
www.designgroupitalia.com%
© DESIGN GROUP ITALIA
Eclectic Studio
45+ people from 16 Countries
© DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 21
2014: 85% Foreign sales 65% US East Coast
©%DESIGN%GROUP%ITALIA%
3M
Frame-it
Interactive Board%
22
Product%to%Service%
RESPONSABILITIES/
Design%Strategy%
Interac7on%Design%Research%%
Product%&%Engineering%Design%
%
©%DESIGN%GROUP%ITALIA%
3M Innovation Center
23
Product%to%Service%
RESPONSABILITIES/
Interior%Design%
Engineering%Design%
Prototyping%
UX%analysis%
©%DESIGN%GROUP%ITALIA%
ABB
Electric Vehicle Charger%
24
RESPONSABILITIES/
Concept%Genera7on%
Interac7on%Design%Research%%
Engineering%Design%
Product%to%Service%
©%DESIGN%GROUP%ITALIA%
Unicef
Kidpower
Star Wars Celebration
%
25
Product%to%Service%
RESPONSABILITIES/
Brand%Strategy%
Concept%
Product%&%Engineering%
%
© DESIGN GROUP ITALIA
///%What%is%design?%///%
26
Why business loves design
©%DESIGN%GROUP%ITALIA%©%DESIGN%GROUP%ITALIA%
“Design(isn't(just(about(
shapes(or(pixels(anymore.(
Design(is(the(process(that(
shapes(product(behaviours,(
communi<es,(companies(
and(=in(the(end=(builds(new(
worlds.”(
27
© DESIGN GROUP ITALIA 28
Design%is%an%explora7on%
© DESIGN GROUP ITALIA 29
Full%of%humanity%and%beauty%%
© DESIGN GROUP ITALIA
Design%is%(also)%a%process%
30
thinking
Desirability%/%Feasibility%/%Viability%
©%DESIGN%GROUP%ITALIA%
Service#Design#
31
© DESIGN GROUP ITALIA 32
Design%shapes%business%
© DESIGN GROUP ITALIA
Money%*%Design%
33
© DESIGN GROUP ITALIA 34
((((((((((((((((((((((((devoured(Doblin,(2nd(
Road,(Ubermind,(Flow(Interac<ve,(
Aqua(Media,(Banyan(Branch(
(
Wipro Digital acquired(DesignIt(
acquired(Fjord(
acquired(Lunar(
acquired(Adap<ve(Path(
•  Reassuring%bigGco%since%the%
previous%millennium.%
•  Providing%a%step%by%step%design%
theory%that%ensure%a%pre]y%
good%result%also%to%talentless%
companies.%
•  Predictability%illusion%(feeling%
in%control).%
© DESIGN GROUP ITALIA 35
((((((((((((((((((((((((devoured(
Doblin,(2nd(Road,(
Ubermind,(Flow(
Interac<ve,(Aqua(Media,(
Banyan(Branch(
(
Wipro Digital bought(
DesignIt(
bought(Fjord(
bought(Lunar(
bought(Adap<ve(Path(
The%WHY,%behind%the%why?%
© DESIGN GROUP ITALIA
Cultural%Shi_%
36
© DESIGN GROUP ITALIA 37
Every%Tool,%service,%business%that%
jump%in%the%digital%technology,%start%
to%follow%Moore’s%Law:%%
%
%
Accelera7on%changes%everything.%%
Peter Diamandis
http://www.youtube.com/watch?v=E9wFXHYJgdo
© DESIGN GROUP ITALIA
Digital%technologies%are%pushing%
consumeriza7on%and%mul7plying%touchpoints.%%
38
Everything jumps to the consumer without passing
through military or professional steps
The contact point between a
specific product/service and a
person that want to have/use it.
© DESIGN GROUP ITALIA
Connec7vity%changes%everything%
not%only%decentraliza7on%but%also%interdependence%%
39
Fluid experience
Instant Gratification
Dematerialised Interaction
Social Induction
© DESIGN GROUP ITALIA 40
The%INTERNET%OF%THINGS%bridges%both%the%
physical%and%digital%worlds,%permicng%the%power%
of%the%internet%to%reach%everywhere%humanity.%
© DESIGN GROUP ITALIA 41
Most(recent(human’s(genera<ons(have(a(totally(different(
rela<on(with(technologies(with(respect(to(any(ancestor.(
%
Since%1800%technologies%evolved%slower%than%average%
human%life,%while%now%–in%the%space%of%a%single%lifeG%
we%saw%cogni<ve%technologies%grow%in%a%singular%way.%
© DESIGN GROUP ITALIA 42
Cognitive tools Mental#models#
Challenge
© DESIGN GROUP ITALIA
///%Storytellers%///%Connected Objects are Natural born
© DESIGN GROUP ITALIA 44
We%evolve%sharing%stories/
© DESIGN GROUP ITALIA
People%expecta7ons%are%shaped%by%
consumer%technologies.%%
45
© DESIGN GROUP ITALIA 46
Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your eyes open?
© DESIGN GROUP ITALIA 47
Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools we use (George Basalla)
Do you want to share this picture with your friends?
Mutual Influence, induced need, inception,
© DESIGN GROUP ITALIA 48
What is real? Who is the artist
© DESIGN GROUP ITALIA 49
Technologies%are%shaping%us%through%the%
connected%(cogni7ve)%devices%we%are%using/
© DESIGN GROUP ITALIA 50
From%memories%coGcrea7on%to%%
automa4c/memories#and%autonomous/stories/
51
Collec4ng/Data%
Connected%objects%are%usually%
smart%enough%to%play%a%behavior.%
For%example,%take%a%detec7on%
(measure%something)%each%7me%
that%a%trigger%is%ON,%or%a%picture%
shot%every%X%minutes,%etc.%
Automa7c%memories%are%very%
powerful!%
Automa>c#memories…#
52
Fitness%bracelets%records%what%we%do%every%day.%
This%extended%memory,%visualized%through%
dashboard,%is%able%to%make%our%behavior%
measurable%and%more%understandable.%%
At%the%same%7me,%the/new/“automa4c,/visual/and/
mathema4cal”/language/of//these/automa4c/
memories/is/already/part/of/a/brand/new/kind/of/
storytelling./
Organizing/Data%
Visualizing%informa7on%is%already%
a%first%picture%of%a%story.%
The%right%visualiza7on%is%
powerful%way%to%influence%users.%
Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.%
You%are%your%dashboard.%
You%might%desire%to%achieve%a%be]er%result.%
%
%
53
/
/
Proac4ve/Panorama%
!
Androids%examine%every%picture%
you%take%GandG%it%proac7vely%
assembles%a%“Panorama”%
without%your%request.%
Automa>c#memories…#
54
/
/
Proac4ve/Panorama%
%
Automa>c#memories…#
55
/
/
Build/the/story/%
One%click!Movie!trailer!
Families%started%to%collect%
and%record%their%special%
moments%in%a%brand%new%
way,%that%is%actually%
influencing%their%life7me%
memories.%%
Automa>c#memories…#
© DESIGN GROUP ITALIA 56
knightscope-k5
We all are cyborgs
Mission Critical autonomous machines observing us
Skin & hearth
© DESIGN GROUP ITALIA
Storyteller#objects#are#already#influencing#the#scene;#classic##
user#interac>on#is#evolving#into#a#con>nuous#conversa>on.##
The#incoming#communica>on#will#be#a#rela>onship#in#which#objects#
emerge#Hfrom#the#"Fog"H#as#real#en>>es.%
© DESIGN GROUP ITALIA
People’s%interac7on%with%technology%may%seem%
predictable%enough,%but%it%is%not%100%%true.%
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 58
© DESIGN GROUP ITALIA 59
Ar4ficial/neural/networks,/or/'ANNs’//%
Google's%ANNs%are%programmed,%through%an%
endless%stream%of%similar%photos,%to%
recognize%objects%within%images%by%their%
dis7nc7ve%characteris7cs.%%
Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant%
birds%and%bears%while%a%village's%houses%have%
become%cars%and%trucks%
http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-
eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
© DESIGN GROUP ITALIA 60KK:%Take%in%mind%“what%technology%wants…”%
© DESIGN GROUP ITALIA
///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##
© DESIGN GROUP ITALIA 62
1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%
63
64
IoT%DESIGN%
It’s/all/about/People/&/Trust%
Desired%Posi7oning%
Actual%Posi7oning%
65
IoT%DESIGN%
It’s/all/about/People/&/Trust/
Technology/Opera7on%%
Driven%
Marke7ng/Campaign%
%Driven%
66
IoT%DESIGN%
It’s/all/about/People/&/Trust%
#
1.#Expression#of#Brand#values#in#space#
2.#Smart#use#of#tech#trends#
3.#Rela>on#instead#of#isolated#interac>on#
#
#
BRAND#ADHERENCE#
INTEGRATED#SYSTEM#
CUSTOMER#ENGAGEMENT#
BRAND#ADHERENCE#
© DESIGN GROUP ITALIA 67
1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%
68
Inspired%by%Asimov%
Every/object/must/know/STORIES#
the%History%of%its%past%(how%it%is%made,%where%it%
was%produced,%how%it%is%used)%and%its%future%(as%
it%is%disassembled,%valued%in%its%parts,%recycled,%
disposed%of).%
%
Laws for Makers%
69
Every/object/must/be/SENTIENT#
Every%object%should%know%something%about%the%
world%around%it%through%sensors,%or%at%least%
know%when%and%where%it%is%used.%
Inspired%by%Asimov%
Laws for Makers%
70
Every/object/must/be/SOCIAL#
Every%object%must%be%able%to%communicate%and%share%
its%status%across%social%networks%used%by%humans,%
"par7cipa7ng"%in%their%social%rela7onships.%
Inspired%by%Asimov%
Laws for Makers%
© DESIGN GROUP ITALIA
///%Conclusion%///%
© DESIGN GROUP ITALIA
Placing%an%object%in%a%pocket,%in%a%car,%on%a%
desktop%or%in%customers’%homes%means%
building%a%personal,%biGdirec7onal,%
“alwaysGon”%communica7on%channel.%
© DESIGN GROUP ITALIA
%Aesthe7c%of%trust%plays%a%huge%role%in%the%
design%of%these%new%behaviorGbased%
Smart%tools%
73
© DESIGN GROUP ITALIA
Consumeriza7on%evolve%consumers’%habits.%
People%expect%BEHAVIOURS%(not%just%features).%
74
© DESIGN GROUP ITALIA
Every%Object%should…%
G%know%stories%
G%Be%sen7ent%%
G%Be%social%
© DESIGN GROUP ITALIA
Leandro%Agrò%
Grazie!!
Gmail,%Skype,%Flickr,%Twi]er:%@leeander%
www.designgroupitalia.com%
Maker%IoT%Tech%Benchmark%
Download(the(classifica<on,(PDF/
IoT:%The%Smart%Objects%Age%
Download(the(white(paper,(PDF/
Natural Born Storytellers
Connected Objects are
© DESIGN GROUP ITALIA
IoT%STORIES%
77

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