My "Mobile at the Speed of Retail" workshop at the ASTD Southwest Learning Summit in Dallas, August 2013. We discussed how Dillard's uses mobile to boost Beauty Advisor knowledge and sales. Co-presented by Sheryl Porter, Director of Beauty Education at Dillard's.
23. The 70:20:10 Model of Learning
70%
on-the-job
experiences,
tasks, and
problem solving
20%
feedback and
from working
around good or
bad examples
of the need
10%courses and reading
24. Mobile Training Design Summary
IS NOT
Same Content
Scheduled
Verbose
Stationary
Formal Learning (as much)
In Silo
eLearnings
IS
Contextual
In-the-moment (on-the-job)
Bite-sized
On-the-go
Informal Learning
Collaborative
Performance Support
25. Beauty Institute On-boarding
§ Beauty Institute eLearning
§ Beauty Institute 5 Star Service (ILT)
§ Beauty Institute Advanced Beauty eLearning
27. Training Challenges
• Retail moves at… The Speed of Retail
• New products/trends/colors every…minute
• Traditional training methods become expensive
• Need for constant reinforcement
• Turnover happens
• Limited ability to reach all Beauty Advisors in a
timely fashion
• Consistent training is a challenge
29. What does Beauty Institute Mobile Provide?
• Best practices, tips & techniques for 5 Star Service
• Product information, benefits & selling tips
• “Must Have” products (the Beauty Editor)
• Artistry techniques
• Ideas for driving innovative use of products
• Just-in-time product & selling updates
The goal is to develop best-in-class
beauty experts