1. Public Health and Social Change Summer 2012-2013
DS 130.8 Leland Joseph R. Dela Cruz
Course Description:
Public health interventions involve social change on various levels. This case study course introduces the
art of managing such interventions to properly respond to problems or concerns in an effective and
sustainable manner.
Course Objectives:
1. To demonstrate the principles of change management as applied to public health.
2. To introduce students to various public health interventions in various sectors.
Course Format:
The course format will be non-traditional in that there will only be two lecture days out of seven sessions.
The course will employ the case-study method. Most lecture days will involve case presentations (all but
one by guest speakers) and there will be case discussions. The course is designed in such a way that
learning will primarily take place through what is discussed in the classroom rather than what is read.
For the first two sessions, the course will employ inductive approaches to learning. Cases will be
presented and students will be expected to draw conclusions regarding change management from these
cases. At the end of these two sessions, two sessions of lectures will be held, lectures which will propose
a framework for change management.
Subsequently, the course will primarily employ deductive approaches to learning where more cases will
be presented and students will be expected to refer back to the framework given in the lectures (whether
to affirm or challenge or enhance the framework).
Given the nature of the course, readings are supplementary and will only be required from time to time.
Suggested readings are:
Andreasen, Alan (1995). Marketing Social Change: Changing Behavior to Promote Health, Social
Development and the Environment. San Francisco: Jossey-Bass Publishers.
Biddle, William (1968). Encouraging Community Development. New York: Holt, Rinehart and Winston,
Inc.
Homan, Mark (2004). Promoting Community Change: Making it Happen in the Real World. Australia:
Thomson
Maurer, Rick (1996). Beyond the Wall of Resistance: Unconventional Strategies that Build Support for
Change. Austin, Texas: Bard Books.
Course Requirements
30% Class Participation
30% Take-home Long Tests (2)
20% Synthesis Papers (2)
20% Term Paper (1)
1. Class Participation. The case method puts a premium on class participation. During case
discussions, students are expected to share their insights regarding change management based
on the cases discussed. They are also expected to respond to insights from their classmates.
During case presentations, students are expected to ask questions and raise comments that will
help them draw conclusions regarding change management for that particular case.
Students will be graded on the quality of their insights, questions and comments. Students will be
graded from 0 to 5 each time they go through graded recitation (not all recitation is graded). The
denominator of graded recitation and class participation is fixed at 50 points. Every point in
excess of 50 points will add 0.01 to the students’ lowest long test.

2. 2. Take-home Long Tests. The long tests will be designed to apply what was learned from class to
the cases and to new cases to be given during the examination.
3. Synthesis Papers. Synthesis papers are attempts to draw conclusions regarding change
management. These will be based on cases previously discussed in class.
4. Term Paper. The research paper involves the design or evaluation of a social change
management initiative.
Grading System
4.7 < X :A B+: 4.7 > X > 4.3
4.3 > X > 3.9 :B C+: 3.9 > X > 3.5
3.5 > X > 3.0 :C D: 3.0 > X > 2.0
2.0 > X: F
Class Policies
1. Lateness is considered a cut.
2. Cellular phones and beepers must be switched off or put on mute mode. Owners of cellular phones or
beepers that ring in the middle of class must step out.
Consultation Hours
Consultation may be done after class daily. Students may also send e-mail to the teacher at
ldelacruz@ateneo.edu.
Topic
Session 9/ Case 1: BotikaBinhi
Session 1
1.5 hours
April 26
Session 2 Speakers: Case 2 and 3
4 hours Reproductive Health
April 27 TB-DOTS: Public-Private Partnerships
Session 3 Synthesis Paper #1 Due
4 hours Lecture
April 30
Session 4 Lecture
4 hours
May 2
Session 5 Speaker: Case 4
2 hours Health Sector Reform
May 3
Session 6 Speakers: Case 5 and 6
4 hours Philhealth Reform
May 4 Kapanidungan: Batanes Health Insurance
Session 7 Synthesis Paper #2 Due
May 7 Final discussion
1 hour