Snap shots of marketing programs using Prima\'s Cross Media Tool Box.

1. CrossFire
INTRODUCING M A R K E T I N G
C A M P A I G N S
Cross Media with CrossFire

2. We’ll show you how to make the most of your
marketing spend.
CrossFire
M A R K E T I N G
C A M P A I G N S

3. » START A DIALOGUE with your customers and prospects.
» SET AN EXPECTATION that they will hear from you at frequent intervals.
» HAVE MEANINGFUL INTERACTIONS– not a shotgun approach.
» BE DIFFERENT. BE POWERFUL. BE PERSONAL. You can do it with Crossfire.
It’s all about communication

4. DON’T BECOME A STATISTIC.
Get up front and personal
» AVOID THE CLUTTER personalized mail pieces are more likely to be opened.
Crossfire
» INCREASE YOUR OPEN RATE by using their own name on the piece.
M A R K E T I N G
C A M P A I G N S
» TALK DIRECTLY TO YOUR AUDIENCE by using relevant graphics.
» 1 OUT OF EVERY 3 PIECES will be shared with friends or family.

5. » PROVIDE WELLNESS CARE REMINDERS
» BUILD STRONGER RELATIONSHIPS WITH PATIENTS
» INCREASE PATIENT LOYALTY AND SATISFACTION
» KEEP YOUR ORGANIZATION TOP OF MIND
Hospital newborn program
The Keepsake Baby Calendar

6. A Bank Customer Loyalty Campaign
» MULTI-TOUCH CAMPAIGNS KEEPS YOUR NAME IN FRONT when your clients are ready to buy
more services, they’ll think of you.
Crossfire
» NO EXPENSIVE DESIGN FEES choose G several templates.
M A R K E T I N
from
C A M P A I G N S
» TALK DIRECTLY TO YOUR AUDIENCE with a message that resonates.
» 1 OUT OF EVERY 3 PIECES will be shared with friends or family.

7. CrossFire
M A R K E T I N G
Now it gets really interesting... C A M P A I G N S
Introducing
Cross Media
with CrossFire

8. What is Cross Media?
» Uses relevant marketing messages
» Delivered ACROSS all media: Print, Email, Web
» Driven by data: Text, images and offers are tailored to
each and every recipient
» Can be used as a vehicle to CAPTURE more data
... And it’s measurable!

9. ⇒ Uses relevant marketing messages
⇒ Delivered ACROSS all media:
• Print
• Email
• Web
⇒ Driven by Data means
• Text, images, offers are tailored to each and every recipient
Cross Media: Who uses it and why?
Banks | Car Dealers | Universities | Membership Organizations | Services | Consumer Products | Agents | Brokers
» BUSINESSES PROVIDING GOODS OR SERVICES TO OTHER BUSINESSES (b2b)
» BUSINESSES PROVIDING GOODS OR SERVICES TO CONSUMERS (b2c)
» TO INCREASE TRAFFIC– LOYALTY– REFERRALS
» WHO NEED TO CROSS-SELL AND UPSELL ADDITIONAL PRODUCT

10. » BUILDS STRONGER RELATIONSHIPS WIT H CUSTOMERS BY SHOWING YOU CARE
» INCREASES CUSTOMER LOYALTY AND SATISFACTION
» KEEPS YOUR ORGANIZATION TOP OF MIND
» ADD A PURL AND A SURVEY, AND THIS BECOMES A POWERFUL CUSTOMER SATISFACTION TOOL!
A customer loyalty & satisfaction campaign
Michael, get your free birthday gift!
Visit www/prima.com/mmcguire
take a brief customer survey.

11. Data-driven campaign generates
Postcards which are personalized with
Personalized landing page is fun and engaging
names and graduation information.
with relevant trivia questions.
Alumni of SNHU business development
» BUSINESS DEVELOPMENT CAMPAIGN to solicit new Paying Members, donations, and update member info
» SEGMENTED AUDIENCE by graduation decade
» THREE TOUCHES via direct mail
» USE OF PURLS ON THE CARD invite the recipient to visit a personalized landing page, answer trivia questions

12. The Cross-Media Cycle
Direct Sales Call Database 1
Postcard or Email Campaign
Sales & Marketing .
5
4 2
Alert! Email to . Thank You
Sales Email or Campaign Leads to Response URL
Letter (RURL) “www.domain.com/JohnSmith”
Responses Saved in
database
3
Personalized
Survey Page
with Info

13. What kind of results can we expect?
Use of Personalization and Color, on average,
PERSONALIZED COLOR CAMPAIGNS CROSS MEDIA CAMPAIGNS
will:
» Improve response rates by 34 % Because they are highly relevant, personalized AND
offer a variety of ways to engage:
» Increase order value by 25%
» Improve overall revenues by 32%
» Clients have seen response rates of 10-34%
» Response time by 35%
» Response rates and overall program success de-
» Improve repeat orders by 48% pends on finding a good experienced supplier, and
actively engaging in planning process.
A minimum of 3 touches is recommended for a » Ability to manipulate the data and qualify your list
multi-touch campaign.
can mean fewer pieces, but greater success!

14. Why Cross Media with CrossFire?
» It starts with great data– we can help you get there with pURL campaigns and surveys...
» We’ll isolate your target audience with surgical precision...
» Your message will resonate with each and every recipient...
» Meaning a more successful campaign!
We use only the finest resources that understand data and the integrity of your customer
information. We’ll even put your work in a SAS-70 certified facility so you can sleep at night!
Making the most of your marketing spend.
CrossFire
M A R K E T I N G
C A M P A I G N S

15. Getting Started:
» We’ll work with you to decide on the business objective: Improve traffic? Cross-sell? Upsell?
» We’ll help you define and refine your target audience
» Use your own list or we’ll find one for you
» Decide on use of personalization
» Choose from dozens of ready-made designs, templates and programs
» We implement your program: data cleansing, sorting, printing, mailing
» You track it
» Together, we watch your business grow!
Making the most of your marketing spend.
Crossfire
M A R K E T I N G
C A M P A I G N S

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