19. Businesses will look for employees who are good at the
tasks that smart automation struggles to do and that add
value to the use of smart automation. Relatively abstract and
higher- educated skill sets, such as social and creative
intelligence, will be in greater demand.
Low- skilled workers performing non-routine tasks that require
social skills, such as hairdressers, personal trainers and other
service providers, will also remain in high demand.
âą Sense-making and giving meaning
âą Care and empathy
âą Innovation and creativity
âą Lifelong learning
PwC
Il nuovo lavoratore
20. Get people right.
Companies should have a clear,
customer-oriented vision for the
digital transformation.
Get technology right.
Companies need to âbeâ
digital, not merely ââdoâ digital.
Get the interplay right.
Ensure that the two
perspectives â a people and a
technology focus â co-exist in
the same project teams.
Red Associates
21. âOne of the things
Iâve always found is
that youâve got to
start with the
customer experience
and work backwards
to the technology (...)
not starting with âLetâs
sit down with the
engineers and figure
out what awesome
technology we have
and how are we
going to market
that?ââ
Steve Jobs, 1997
22. Getting Technology Right: âBeingâ Digital vs. âDoingâ Digital
Data Amplifiers Interfaces Algorithms Business logic
The capture and use
of consumer
information,
including user
location data,
spending history,
social media
behavior, device
usage.
The systems that
generate, collect and
manage the data,
including
smartphones,
modems and cloud
servers.
The interactions and
relationships
between devices,
solutions and users,
including apps,
websites, dealerships
and touchscreen
features.
To be digital is to
always think
digital first,
and to take a
whole-company
approach to digital
transformation
The software that
ascribes meaning
and value to the
data, including the
code that identifies
which books to
recommend on
Amazon, the timing
for sending a
personalized note of
congratulations for a
âpersonal bestâ run
time from Nike, or
the insight to send a
notification when an
old friend has joined
Facebook.
The benefits to the
business of the
ascribed meaning
and value, including
the revenue,
margins, penetration
and brand metrics.
25. Artificial Intelligence (AI)
Robotic Process
Automation (RPA)
IoT Security and ICS
(Industrial Control Systems)
Individual software
development
Open, Technology-Based
Ecosystems
Cloud computing
Edge Computing
Distributed Ledger
Technology (DLT)
Virtual Data Platforms
Business Innovation
Architecture
Trends,buzzwords
26. Additive
Manufacturing
Additive manufacturing (AM)
or 3D printing refers to a
production method whereby
three-dimensional products
are created by successively
layering material using a
computerized or digital
process.
28. Augmented
Reality
Augmented reality (AR) is a
form of technology used to
provide a digitally enhanced
view of the real world. This
technology layers digital
information (e.g., graphics,
sound, or feedback) on top
of the physical environment
for the user to manipulate.
29. Automation
Physical objects are
becoming more and more
frequently interconnected
with digital technology
(e.g., advanced robotics
and sensing) and able to
communicate without
human intervention.
30. Blockchain
Systems
Blockchain systems use a
distributed ledger
technology to promote
transparency, trust, and
decentralized validation
among members of the
digital network.
31. Cloud Technology
Cloud technology allows
users to access scalable
technology services
immediately via the Internetâs
existing network, promoting
lower infrastructure,
inventory, and overhead
costs, and creating leaps in
computing power and speed,
data storage, and bandwidth.
32. Crowdsourcing
As consumers are
increasingly interconnected
through social media
platforms and with the rise of
digitalization, collective
intelligence gathering is
being leveraged to elicit
perspectives and insights
from a wide variety of
individuals.
33. Digitization
The proliferation of new
mobile technologies, the rise
of the Internet of Things,
reliance on sensor and
wearable technologies, and
increased reliance on digital
interaction has shifted the
world from an analog to a
digital one.
34. Do-It-Yourself
(DIY) Movement
Driven by the ubiquitous
adoption of the Internet and
smartphones, individuals are
increasingly engaging with
the digital world to make
purchasing decisions and
perform tasks without
professional assistance.
35. Focus on
Transparency
Expectations of government
transparency are growing
while personal data is
becoming more ubiquitous,
creating new implications for
privacy, cybersecurity, and
accountability.
36. Geospatial
Technology
The process of gathering
and analyzing
geographical data to
understand the locational
patterns of a subject has
become prevalent.
37. Internet of
Things
The ecosystem of electronic
devices connected to the
Internet that can be accessed
remotely continues to grow
(e.g., sensor technology,
wearable technologies,
connected vehicles).
38. Next-Gen
Workforce
The retirement of baby
boomers and the growth in
the millennial workforce
requires organizations to
create new incentives to
attract, develop, and retain a
more competitive and
flexible labor pool.
39. Sharing Economy
The collaborative nature of
the online environment has
led to the rise of the sharing
economy, in which
technology is leveraged to
unlock idle capacity and
provide access to products
through renting or
borrowing.
40. Social Media
The rise of social media as a
dominant channel/platform
for communication has led to
new forms of rapid connec-
tivity and interaction across
the global landscape (e.g.,
Arab Spring, the 2016 US
presidential election,
Facebook groups for Syrian
refugees).
41. Technization of
Healthcare
Advances in technology have
enabled digital medicine and
bioinformatics, advanced
genomics, digital
manufacturing, and
nanotechnology, and the
widespread development of
genetically modified
products.
42. Urbanization
Cities are growing more
quickly than suburban and
rural areas, and are
simultaneously witnessing an
increasing concentration of
wealth. As a result, the
quality of life continues to
improve in urban centers
relative to suburban
communities, and demand
for services is increasing.
44. Strategia n. 1: apprendere
attraverso la pratica e
investire sulle persone
Per coloro che occupano posizioni apicali
nelle aziende, la strategia piĂč importante da
adottare Ăš quella di sperimentare. La quarta
rivoluzione industriale Ăš ancora nella sua fase
preliminare e siamo lungi dallâaver compreso
pienamente le opportunitĂ messe a
disposizione dalle nuove tecnologie.
CiĂČ non di meno possiamo prevedere alcune
delle dinamiche attraverso cui si sta
realizzando lâattuale rivoluzione, per esempio
il fatto che lâinnovazione abbia origine con
sempre maggiore frequenza da settori e
organizzazioni periferici.
Klaus Schwab, ingegnere ed economista
tedesco, fondatore e direttore esecutivo del
World Economic Forum
46. Strategia n. 3: sviluppare e
implementare tecnologie
avendo ben chiare le
opportunitĂ da esse derivanti
Infine, ma Ăš comunque un aspetto rilevante, le
aziende devono rivedere lâapproccio allo sviluppo
tecnologico.
Guardando oltre gli attuali processi di ricerca e
sviluppo e di produzione, esse devono cercare di
definire il futuro in cui queste tecnologie saranno
sempre piĂč importanti, riflettendo altresĂŹ
sullâimpatto che la propria cultura organizzativa
avrĂ su terzi attraverso la realizzazione,
lâacquisizione e la diffusione delle tecnologie.
Klaus Schwab, ingegnere ed economista tedesco,
fondatore e direttore esecutivo del World
Economic Forum
48. Industria 4.0
1° 1784 macchina a
vapore, meccanizzazione
produzione
2° 1870 produzione di massa,
elettricitĂ , motore a scoppio
petrolio
3° 1970 informatica
4° ??? AI, Robotica, IoT
49. Society 5.0
La SocietĂ 5.0 Ăš stata proposta nel
"Quinto piano di base di scienza e
tecnologia" come una societĂ
futura alla quale il Giappone
dovrebbe aspirare.
SocietĂ centrata sull'uomo
Tecnologie avanzate in diversi
settori e attivitĂ sociali
PiĂč informazioni disponibili
Intelligenza Artificiale
51. Lanciando una manciata di pietre
qualcosa, da qualche parte, la rompi
Il professor Feng Li, responsabile della tecnologia e manager
dell'innovazione presso la Cass Business School, riconosce il potenziale di
rottura del digitale in tutti i settori, il che significa che la trasformazione
delle imprese Ăš un continuo lavoro in corso, con la digital transformation.
Quindi, piuttosto che concentrarsi sulla trasformazione di operazioni
esistenti, Feng dice che i dirigenti dovrebbero usare la liquiditĂ generata
dal loro core business per investire in nuove iniziative interne ed esterne.
Feng incoraggia i manager che conducono le aziende ad abbracciare
un'ampia sperimentazione, quando parlano di digital transformation.
"La parte piĂč difficile dell'innovazione consiste nel trovare le perle che
generano alti rendimenti", afferma. "Tuttavia, se lanci un sacco di pietre,
romperai una finestra da qualche parte: se investi in 100 idee, poi un
giorno - quando il tuo core business Ăš in fase calante - alcune delle tue
idee potrebbero essere decollate e la tua azienda essere ancora una
produttrice di risultati".
55. Fonti
«Beyond the Noise.The Megatrends of Tomorrowâs World», Deloitte
«Digital Scenarios and Future Skills», University of Washington
«How digital transformation elevates human capital management», Forbes
«Being digital means being more human», Red Associates
«Co-creating the future through Digital Transformation», Nec
«MetaforeâdisruptiveâdellâHomo Sapiens Digitale», Apco
«Human value in the digital age», PwC
«Workforce of the future», PwC