3. “E-learning is to classroom
learning as cell phones are to a
pay phone at the bus station”.
– Lee Ann Obringer
4. E-LEARNING
- It is an inclusive term that describes the
educational technology that electronically
or technologically supports learning and
teaching.
11. MARKETING
“Marketing is the process of
communicating the value of a product
or service to customers, for the
purpose of selling that product or
service.”
12. Marketing
Here is the dictionary definition:
“The activities that are involved in
making people aware of a company’s
products, making sure that the products
are available to be bought, etc.
1: a: the act or process of selling or
purchasing in a market. b: the process or
technique of promoting, selling, and
distributing a product or service.
2: an aggregate of functions involved in
moving goods from producer to
consumer”
13.
14. WEB MARKETING
Web marketing/ Internet marketing/
Online marketing refers to a set of
powerful tools (including design,
development, sales and advertising)
and methodologies used for promoting
products and services through the
Internet.
28. The main limitation of online
marketing is where goods are
being sold --- the lack of
tangibility means that
consumers are unable to try
out, or try on items they might
wish to purchase.
30. In a world where television,
print and radio conglomerates still
drive marketing communications
plans, digital channels continue to
develop and are making a lasting
impression – not only in the fields,
homes and barns, but with how
agribusiness professionals access
information, conduct business and
connect with others in the industry.
31. For an agricultural marketer,
or any marketer in fact, there’s one
“constant” --- we’re all after an
audience.
Without knowing how and
where they are communicating,
how do you expect to reach them?
One place experiencing
exponential growth is on digital
channels.
32.
33. How we can further improve our
business models to upgrade our
income possibilities?
How can we move up in the
value chain?
How can we make the farmers
think like entrepreneurs?
These are probably the biggest
challenge in the sector today:
34. How can we make farmers go
beyond farming or livestock
production and move towards
processing them, or storing and
packaging the products well?
How to supply directly the major
supermarkets and village stores?
How can we process further or
apply technology to the processes
to lower costs and improve the
product quality and presentation?
35. The world is changing and in able to cope with
it, everyone must adapt and be flexible.
Resources are already there – eLearning and
Web marketing were provided. Use it wisely
and gain from it. Aside from money, THERE IS
LIFE IN AGRICULTURE.