1. Research
Lauren Morgan

2. My Genre
I have chosen to use the pop genre as it is well-
known and what I most listen to, making it
easier for me to engage with my audience. The
main target demographic of pop music is young
teenage girls which I will easily be able to relate
to, hopefully achieving what they want to see in
a magazine.

3. Research into Magazine Institutions - Bauer
When were they established?
Bauer Media joined the Bauer Media Group in January
2008
Who they are?
Bauer Media Group is a multinational media institution
managed in Germany and runs in 15 different countries.
Their worldwide circulation of Bauer Media Group’s
magazine titles add up to 38 million magazines a week.
Types of magazines they produce
Bauer Media produce a variety of different magazine,
ranging from women’s, men’s lifestyle, entertainment
and music and specialist. These magazines vary
between mainstream and niche markets.

4. Research into Magazine Institutions – IPC Media
When were they established?
IPC Media begun in 1958.
Who they are?
IPC Media creates content for a variety of multiple
media platforms, with more than 60 iconic media
brands, ranging from print, online, mobile, events and
tablets. They engage with 26 million UK adults.
Types of magazines they produce
IPC Media produce a variety of magazines such as
fashion and beauty, home interest, lifestyle, sport, TV
entertainment and women’s weeklies.

5. Research into Magazine Institutions – EMAP
When were they established?
EMAP begun in 1947.
Who they are?
EMAP International Limited is a British media
company, specifying in the construction of
business-to-business magazines, and the business
events and conference organisation.
Types of magazines they produce
EMAP produce a range of different magazines from
lighting to nursing times to retail week to
construction news.

6. Research into Magazine Institutions – Future
When were they established?
Future was founded in 1985.
Who they are?
Future PLC is an international media group
and they have operations in the UK, US and
Australia creating over 200 professional
publications, websites, events and apps. They
attract more than 50 million monthly visitors
to their websites and sell 2.2 million
magazines every month.
Types of magazines they produce
Future PLC have music magazines, gaming
magazines and car magazines.

7. Who would own my magazine?
For my pop genre, I would like IPC Media to own
my magazine as they have a huge audience and
a wide range of multi-platform medias, relating
to my target audience of teenage girls. IPC
Media is a mainstream market which is also
what I need for my magazine as the pop genre is
what is most popular and mainstream.