1. Audience Research Results
LAUREN MORGAN

2. Results
 The majority of people who answered my survey were
females between 16-25 years of age, with a couple of
people also being between 26-35. This is ideal as this is
the target audience that I wish to create my music video
for, making my results more helpful and realistic.
 With the question asking what typical features they
expect to see within a Vocal music video, the answer
‘dancing’ came up a lot and also to include a storyline to
accompany the song.
 Everyone said that they prefer there to be a narrative
within a music video and for there to be more than one
location to be used.

3. How old are you?
13%
16-25
26-35
25%
36+
62%

4. What gender are you?
29%
Male
Female
71%

5. What typical features do you expect to see in a
Vocal music video?
50%
50%
Dancing
Storyline

6. How often do you watch music videos?
13%
12%
13%
Everyday
A few times a week
A few times a month
Never
62%

7. Do you prefer a music video to have a narrative?
0%
Yes
No
100%

8. Do you prefer there to be more than one
location?
0%
Yes
No
100%