1. Target
Audience?
Lauren Morgan

2. Who is my target audience?
 My
target audience is going to range
from 16-35 year old females. I have
chosen this audience as the ‘Vocal’
music genre doesn’t have any detailed
codes and conventions that appeal to a
specific age group.
 I chose the female audience as Vocal
music tends to be softer, making it easier
to produce a music video that will appeal
to women.

3. Target Audiences for other
Vocal Artists
Johnathan & Charlotte:
- They competed on Britain’s Got Talent
- They have a young fan base due to them being teenagers
themselves
- They also involve the older audience as well due to their ballads
and songs being classical.
Leon Jackson:
- He won the X Factor a few years ago
- He has a mix of old and young fans, due to his success on the
show and the types of songs he sings.
Katherine Jenkins:
- She is a Welsh soprano
- She heavily focuses on the classical side of music
- She is young herself and makes a lot of TV
appearances, appealing to the younger audience.
- She also appeals to the older audience due to her
classical, mature music.

4. Vocal Artists Music Videos
Kimberley Walsh:
http://www.youtube.com/watch?v=Om55XzwHY
ok
Katie Melua:
http://www.youtube.com/watch?v=4Fr5-16ZnPM
Leon Jackson:
http://www.youtube.com/watch?v=KrJPbtyPugk