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Social Media & Finding a Job
Laura M. Donovan
Vice President Social Media Services
The Word Pro
www.TheWordPro.com
• 78% of job recruiters check
search engines for background
on candidates
• 63% of job recruiters check
social media sites
Top Social Sites
• Facebook – 1 Billion Users
• Google Plus – 500+ Million Users
• Twitter – 500+ Million Users
• LinkedIn – 200+ Million Users
• Pinterest – 48.7 Million Users
• #1 Social Network
• 405 minutes/month
• 2004 – Colleges/2005 – High School/September 26, 2006
opened to EVERYONE
• Business/Community Pages are optimized for Search
Rank (SEO)
• Network ‘reach’ is large
• Excellent Platform to research potential companies
• Use for showcasing your talent
Sources: Facebook/Wikipedia
Social Media & Your Job Hunt
• 89 minutes/month
• Tweets & Re-Tweets contribute to SEO
• March 2006
• Network ‘reach’ is large
• 500 million registered users as of 2012, generating over
340 million tweets daily and handling over
1.6 billion search queries per day.
• Keyword/Hashtag Posts
• Use Platform to research job openings
• Search Feature - # (Hashtag) – “Job Opening” “Now
Hiring” etc.
Social Media & Your Job Hunt
• 3 minutes/month
• Google Shares (updates) directly contribute to Search
Rank and SEO
• Mostly used by professionals
• Excellent place to research businesses, find
companies
• Set up a Personal Profile & Optimize
• Use Circles to connect to influential people
• Find opportunities
• Research Companies & Openings
• Highlight your Talents & Skills
• Use as online portal
• 21 minutes/month
• Launched May 5, 2003
• True “Networking” and “Referral” Marketing
• Mainly used for Professional Networking
• 21 Fill in every blank!
• Add a good photo
• Craft a descriptive sub-head.
Example:
“Social media marketing VP at The Word Pro
Facebook, Twitter and Pinterest consultant”
• Use keywords in the sub-head.
- Great Profile
PROFILE –
• Conversational tone.
First person.
• Highlight
accomplishments.
• Highlight future goals.
• Tell your story.
• What makes you
unique?
- Great Profile
EXPERIENCE-
• List every job, every
position.
• Use descriptive
keywords.
• Don’t write a job
description. Explain
your accomplishments.
• What made you
valuable as an
employee?
SKILLS-
• Type a “skill” in the search
box:
– Definition
– Names of professionals
who have the skill
– Related Skills (suggestions
you might want to
research)
– Relative Growth
– Related Companies
– Jobs
– Related Groups
- Gr eat Pr of i l e
FIND CONNECTIONS-
• Put a name in the search box.
• If you are a first, second or
third degree connection, you
will be told how you are
connected.
• Ask for an introduction!
Social Media & Your Job Hunt
• Search Keywords in
“Groups”
• Find Groups in
Industry
• Join Groups and
Network
Online “Networking”
• Focus on LinkedIn
• Target sources who may provide referrals
• Join Groups
• Share your experience
• Use Connections’ Sources
• Follow News & Events in Industry –
Contribute or Participate
Why Social Media?
A study by Reppler, a reputation management business, showed some very interesting positive
results from the use of social media.
A survey of 300 hiring managers revealed that 68% hired someone based on what they found in
their social media search on a candidate's name.
• 39% hired someone because they got a positive impression of the candidate's
personality and "organizational fit."
• 36% hired someone because the profile supported their professional
qualifications.
• 36% hired someone because the profile showed that the candidate was
creative.
• 34% hired someone because of the good references posted by others.
• 33% hired someone because the profile showed "solid communications skills."
• 33% hired someone because the profile showed that the candidate was well-
rounded.
• 24% hired someone because the candidate received awards and accolades.
Job-Hunt.org
• Be Professional
• Get a Personal Website
• Get a Personal Facebook
Page – YOU
• Use Networks to showcase
talent
• Hire someone to write your
Profile
• Make yourself standout
• Do not be shy – use your
connections and networks
Personal Branding
Social Media & Your Job Hunt
Social Media Etiquette
• Do not avoid using Social Media – if you are
not there you are “invisible”
• YOU control the “message” about YOU
• A good Social Media presence and solid
profile has a positive impact on getting a job
• Avoid posting those
“fun” photos
• Avoid the use of
“sketchy” terms
Social Media Etiquette
What Employers Search
• Organization Skills
• Communication Skills
• Motivation
• Qualifications
• Flexibility
• Degree
• Passion
• Innovation & Commitment
• Track Record
Social/Online
Background Checks
• Some companies are now requiring potential employees to
pass a “social media background check” before offering them
a job
• Companies exist that now “mine” the internet for info on
YOU to report to potential employers
• These companies will check a candidate’s Facebook
page, Google, LinkedIn— they scour the Internet to dig up
anything they can on job seekers within the past seven years
• It will also show potential employers any questionable
activity you’ve participated in online
• Less than 1/3 of damaging info comes from Facebook or
Social Platforms
• “Deep” Web Searches find comments on blogs, posts on
small sites or blogging sites, e-commerce sites, bulletin
boards and even CraigsList
College.Monster.com
Examples
• “…one prospective employee was found using Craigslist to
look for OxyContin.
• A woman posing naked in photos she put up on an image-
sharing site didn’t get the job offer she was seeking at a
hospital
• Other background reports have turned up examples of
people making anti-Semitic comments and racist remarks
• A passed over job applicant belonged to a Facebook group
and posted “This Is America. I Shouldn’t Have to Press 1 for
English.”--While not overtly racist this could raise concerns
with potential employers that the candidate doesn’t like
immigrants and may have some underlying racial issues
College.Monster.com
Summary
• Join LinkedIn Groups
• Make sure all Profiles are “top-notch”
• Tweet keyword info about YOU
• Search Tweets for keywords
• Use your Networks
• Research Business Pages on Facebook
• Research Employees on LinkedIn (find
possible connections)
• Use Apps
• Showcase your Creative work (Pinterest)
• Get a personal website
• Set up a YOU Page on Facebook
• WATCH what you Post – Comment - Search
Resource Links
Like our Facebook Page for list of Resource Links –
www.Facebook.com/TheWordPro
Laura M. Donovan
Vice President Social Media Services
(630) 362-4538
Laura@TheWordPro.com
www.TheWordPro.com
www.SocialMediaMarketing-Help.com
www.IDoFacebook.com
www.Facebook.com/TheWordPro

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Social Media & Your Job Hunt

  • 1. Social Media & Finding a Job Laura M. Donovan Vice President Social Media Services The Word Pro www.TheWordPro.com
  • 2. • 78% of job recruiters check search engines for background on candidates • 63% of job recruiters check social media sites
  • 3. Top Social Sites • Facebook – 1 Billion Users • Google Plus – 500+ Million Users • Twitter – 500+ Million Users • LinkedIn – 200+ Million Users • Pinterest – 48.7 Million Users
  • 4. • #1 Social Network • 405 minutes/month • 2004 – Colleges/2005 – High School/September 26, 2006 opened to EVERYONE • Business/Community Pages are optimized for Search Rank (SEO) • Network ‘reach’ is large • Excellent Platform to research potential companies • Use for showcasing your talent Sources: Facebook/Wikipedia
  • 6. • 89 minutes/month • Tweets & Re-Tweets contribute to SEO • March 2006 • Network ‘reach’ is large • 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. • Keyword/Hashtag Posts • Use Platform to research job openings • Search Feature - # (Hashtag) – “Job Opening” “Now Hiring” etc.
  • 8. • 3 minutes/month • Google Shares (updates) directly contribute to Search Rank and SEO • Mostly used by professionals • Excellent place to research businesses, find companies
  • 9. • Set up a Personal Profile & Optimize • Use Circles to connect to influential people • Find opportunities • Research Companies & Openings • Highlight your Talents & Skills • Use as online portal
  • 10. • 21 minutes/month • Launched May 5, 2003 • True “Networking” and “Referral” Marketing • Mainly used for Professional Networking
  • 11. • 21 Fill in every blank! • Add a good photo • Craft a descriptive sub-head. Example: “Social media marketing VP at The Word Pro Facebook, Twitter and Pinterest consultant” • Use keywords in the sub-head. - Great Profile
  • 12. PROFILE – • Conversational tone. First person. • Highlight accomplishments. • Highlight future goals. • Tell your story. • What makes you unique? - Great Profile EXPERIENCE- • List every job, every position. • Use descriptive keywords. • Don’t write a job description. Explain your accomplishments. • What made you valuable as an employee?
  • 13. SKILLS- • Type a “skill” in the search box: – Definition – Names of professionals who have the skill – Related Skills (suggestions you might want to research) – Relative Growth – Related Companies – Jobs – Related Groups - Gr eat Pr of i l e FIND CONNECTIONS- • Put a name in the search box. • If you are a first, second or third degree connection, you will be told how you are connected. • Ask for an introduction!
  • 15. • Search Keywords in “Groups” • Find Groups in Industry • Join Groups and Network
  • 16. Online “Networking” • Focus on LinkedIn • Target sources who may provide referrals • Join Groups • Share your experience • Use Connections’ Sources • Follow News & Events in Industry – Contribute or Participate
  • 17. Why Social Media? A study by Reppler, a reputation management business, showed some very interesting positive results from the use of social media. A survey of 300 hiring managers revealed that 68% hired someone based on what they found in their social media search on a candidate's name. • 39% hired someone because they got a positive impression of the candidate's personality and "organizational fit." • 36% hired someone because the profile supported their professional qualifications. • 36% hired someone because the profile showed that the candidate was creative. • 34% hired someone because of the good references posted by others. • 33% hired someone because the profile showed "solid communications skills." • 33% hired someone because the profile showed that the candidate was well- rounded. • 24% hired someone because the candidate received awards and accolades. Job-Hunt.org
  • 18. • Be Professional • Get a Personal Website • Get a Personal Facebook Page – YOU • Use Networks to showcase talent • Hire someone to write your Profile • Make yourself standout • Do not be shy – use your connections and networks Personal Branding
  • 20. Social Media Etiquette • Do not avoid using Social Media – if you are not there you are “invisible” • YOU control the “message” about YOU • A good Social Media presence and solid profile has a positive impact on getting a job • Avoid posting those “fun” photos • Avoid the use of “sketchy” terms
  • 22. What Employers Search • Organization Skills • Communication Skills • Motivation • Qualifications • Flexibility • Degree • Passion • Innovation & Commitment • Track Record
  • 23. Social/Online Background Checks • Some companies are now requiring potential employees to pass a “social media background check” before offering them a job • Companies exist that now “mine” the internet for info on YOU to report to potential employers • These companies will check a candidate’s Facebook page, Google, LinkedIn— they scour the Internet to dig up anything they can on job seekers within the past seven years • It will also show potential employers any questionable activity you’ve participated in online • Less than 1/3 of damaging info comes from Facebook or Social Platforms • “Deep” Web Searches find comments on blogs, posts on small sites or blogging sites, e-commerce sites, bulletin boards and even CraigsList College.Monster.com
  • 24. Examples • “…one prospective employee was found using Craigslist to look for OxyContin. • A woman posing naked in photos she put up on an image- sharing site didn’t get the job offer she was seeking at a hospital • Other background reports have turned up examples of people making anti-Semitic comments and racist remarks • A passed over job applicant belonged to a Facebook group and posted “This Is America. I Shouldn’t Have to Press 1 for English.”--While not overtly racist this could raise concerns with potential employers that the candidate doesn’t like immigrants and may have some underlying racial issues College.Monster.com
  • 25. Summary • Join LinkedIn Groups • Make sure all Profiles are “top-notch” • Tweet keyword info about YOU • Search Tweets for keywords • Use your Networks • Research Business Pages on Facebook • Research Employees on LinkedIn (find possible connections) • Use Apps • Showcase your Creative work (Pinterest) • Get a personal website • Set up a YOU Page on Facebook • WATCH what you Post – Comment - Search
  • 26. Resource Links Like our Facebook Page for list of Resource Links – www.Facebook.com/TheWordPro
  • 27. Laura M. Donovan Vice President Social Media Services (630) 362-4538 Laura@TheWordPro.com www.TheWordPro.com www.SocialMediaMarketing-Help.com www.IDoFacebook.com www.Facebook.com/TheWordPro