SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
Building a Community with
Social Media and Web 2.0
A Cisco Product Launch Case Study




LaSandra Brill, Mgr, SP Web  Social Media
lbrill@cisco.com
July, 2008
Why should I care about social media?

 YouTube = 10 percent of all internet traffic
 (source: Ellacoya Networks)
  (source: Ellacoya Networks)



 YouTube  Wikipedia among top brands
 (source: brandchannel.com)
  (source: brandchannel.com)



 Five of the top 10 websites are social
 (source: Alexa)
  (source: Alexa)



 Over 100 million blogs exist
 (source: Technorati)
  (source: Technorati)



 120,000 new blogs launched every day
 (source: Technorati)
  (source: Technorati)



 1.5 million posts per day (17 per second)
 (source: Technorati)
  (source: Technorati)

 Blog readership?
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

Weitere ähnliche Inhalte

Was ist angesagt?

Social media mis
Social media misSocial media mis
Social media misMacinfosoft
 
CMPRSA The Workshop
CMPRSA The WorkshopCMPRSA The Workshop
CMPRSA The WorkshopLeah Jones
 
Aitm 10.29.08 - Shift Happens
Aitm 10.29.08 - Shift HappensAitm 10.29.08 - Shift Happens
Aitm 10.29.08 - Shift HappensBen Blanquera
 
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...SocialMedia.org
 
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012Pinpoint Social
 
Integrated Social Media Strategies For Events
Integrated Social Media Strategies For EventsIntegrated Social Media Strategies For Events
Integrated Social Media Strategies For EventsJeff Hurt
 
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoEWhy Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoESymantec
 
20081117 Enterprise2.0
20081117 Enterprise2.020081117 Enterprise2.0
20081117 Enterprise2.0stangste
 
Cisco Social Media Measurement
Cisco Social Media MeasurementCisco Social Media Measurement
Cisco Social Media MeasurementStephanie Marx
 
Stew Langille, Visual.ly - Warm Gun Conference
Stew Langille, Visual.ly - Warm Gun ConferenceStew Langille, Visual.ly - Warm Gun Conference
Stew Langille, Visual.ly - Warm Gun Conference500 Startups
 
Interaction 2013: Making Sense of your Intranet Landscape by Richard Hare
Interaction 2013: Making Sense of your Intranet Landscape by Richard HareInteraction 2013: Making Sense of your Intranet Landscape by Richard Hare
Interaction 2013: Making Sense of your Intranet Landscape by Richard HareRichard Hare
 
Web 2.0 In The Enterprise
Web 2.0 In The EnterpriseWeb 2.0 In The Enterprise
Web 2.0 In The EnterpriseLyndon Cerejo
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFranky Redant
 
Leveraging LinkedIn
Leveraging LinkedInLeveraging LinkedIn
Leveraging LinkedInAmanda Cosco
 
Companies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentSustainly
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation   Thinking Outside Of Inbox V2Acs Presentation   Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
 
Enterprise 2 0 With Lotus
Enterprise 2 0 With LotusEnterprise 2 0 With Lotus
Enterprise 2 0 With LotusLidia Vikulova
 

Was ist angesagt? (20)

Social media mis
Social media misSocial media mis
Social media mis
 
CMPRSA The Workshop
CMPRSA The WorkshopCMPRSA The Workshop
CMPRSA The Workshop
 
Aitm 10.29.08 - Shift Happens
Aitm 10.29.08 - Shift HappensAitm 10.29.08 - Shift Happens
Aitm 10.29.08 - Shift Happens
 
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...
 
Cisco RTM
Cisco RTMCisco RTM
Cisco RTM
 
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
 
Integrated Social Media Strategies For Events
Integrated Social Media Strategies For EventsIntegrated Social Media Strategies For Events
Integrated Social Media Strategies For Events
 
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoEWhy Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE
Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE
 
20081117 Enterprise2.0
20081117 Enterprise2.020081117 Enterprise2.0
20081117 Enterprise2.0
 
Global Social CRM Meetup
Global Social CRM MeetupGlobal Social CRM Meetup
Global Social CRM Meetup
 
Cisco Social Media Measurement
Cisco Social Media MeasurementCisco Social Media Measurement
Cisco Social Media Measurement
 
Stew Langille, Visual.ly - Warm Gun Conference
Stew Langille, Visual.ly - Warm Gun ConferenceStew Langille, Visual.ly - Warm Gun Conference
Stew Langille, Visual.ly - Warm Gun Conference
 
Interaction 2013: Making Sense of your Intranet Landscape by Richard Hare
Interaction 2013: Making Sense of your Intranet Landscape by Richard HareInteraction 2013: Making Sense of your Intranet Landscape by Richard Hare
Interaction 2013: Making Sense of your Intranet Landscape by Richard Hare
 
Corporate Social Media
Corporate Social Media Corporate Social Media
Corporate Social Media
 
Web 2.0 In The Enterprise
Web 2.0 In The EnterpriseWeb 2.0 In The Enterprise
Web 2.0 In The Enterprise
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
Leveraging LinkedIn
Leveraging LinkedInLeveraging LinkedIn
Leveraging LinkedIn
 
Companies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investment
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation   Thinking Outside Of Inbox V2Acs Presentation   Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2
 
Enterprise 2 0 With Lotus
Enterprise 2 0 With LotusEnterprise 2 0 With Lotus
Enterprise 2 0 With Lotus
 

Andere mochten auch

Concept of energy transmission & distribution
Concept of energy transmission & distribution Concept of energy transmission & distribution
Concept of energy transmission & distribution ZunAib Ali
 
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)Savita Marwal
 
Web Trends to Watch in 2014
Web Trends to Watch in 2014Web Trends to Watch in 2014
Web Trends to Watch in 2014David King
 
Classification of yarn yarn classification. Textile yarn. Yarn count.
Classification of yarn   yarn classification. Textile yarn. Yarn count. Classification of yarn   yarn classification. Textile yarn. Yarn count.
Classification of yarn yarn classification. Textile yarn. Yarn count. Vaibhav Mathankar
 
Odoo - Create themes for website
Odoo - Create themes for websiteOdoo - Create themes for website
Odoo - Create themes for websiteOdoo
 
Pakistan Education Plan
Pakistan Education PlanPakistan Education Plan
Pakistan Education PlanMinhaaj Rehman
 
BCG Matrix of Engro foods
BCG Matrix of Engro foodsBCG Matrix of Engro foods
BCG Matrix of Engro foodsMutahir Bilal
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made MillionsMark Fidelman
 
Community Building Online
Community Building  OnlineCommunity Building  Online
Community Building OnlineVbout.com
 
Durga steel-a case study of IR
Durga steel-a case study of IRDurga steel-a case study of IR
Durga steel-a case study of IRNupur Agrawal
 
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
 
Introduction to Redis
Introduction to RedisIntroduction to Redis
Introduction to RedisDvir Volk
 
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & Ab
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & AbIntroduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & Ab
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & AbLionel Wolberger
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Michael King
 
medicinal plants & their uses
medicinal plants & their usesmedicinal plants & their uses
medicinal plants & their usesVishali29
 
End of WWII / Cold War
End of WWII / Cold WarEnd of WWII / Cold War
End of WWII / Cold WarDan McDowell
 
50 Creativity Creation Techniques And Strategies
50 Creativity Creation Techniques And Strategies50 Creativity Creation Techniques And Strategies
50 Creativity Creation Techniques And StrategiesJohn Fallon
 

Andere mochten auch (20)

Concept of energy transmission & distribution
Concept of energy transmission & distribution Concept of energy transmission & distribution
Concept of energy transmission & distribution
 
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
 
Web Trends to Watch in 2014
Web Trends to Watch in 2014Web Trends to Watch in 2014
Web Trends to Watch in 2014
 
Classification of yarn yarn classification. Textile yarn. Yarn count.
Classification of yarn   yarn classification. Textile yarn. Yarn count. Classification of yarn   yarn classification. Textile yarn. Yarn count.
Classification of yarn yarn classification. Textile yarn. Yarn count.
 
Odoo - Create themes for website
Odoo - Create themes for websiteOdoo - Create themes for website
Odoo - Create themes for website
 
Pakistan Education Plan
Pakistan Education PlanPakistan Education Plan
Pakistan Education Plan
 
BCG Matrix of Engro foods
BCG Matrix of Engro foodsBCG Matrix of Engro foods
BCG Matrix of Engro foods
 
Brazil Startup Report
Brazil Startup ReportBrazil Startup Report
Brazil Startup Report
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions
 
Community Building Online
Community Building  OnlineCommunity Building  Online
Community Building Online
 
Durga steel-a case study of IR
Durga steel-a case study of IRDurga steel-a case study of IR
Durga steel-a case study of IR
 
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...
 
Sports writing
Sports writingSports writing
Sports writing
 
Introduction to Redis
Introduction to RedisIntroduction to Redis
Introduction to Redis
 
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & Ab
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & AbIntroduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & Ab
Introduction to Immunity Antibody Function & Diversity 2006 L1&2-overview & Ab
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)
 
medicinal plants & their uses
medicinal plants & their usesmedicinal plants & their uses
medicinal plants & their uses
 
Strabismus
StrabismusStrabismus
Strabismus
 
End of WWII / Cold War
End of WWII / Cold WarEnd of WWII / Cold War
End of WWII / Cold War
 
50 Creativity Creation Techniques And Strategies
50 Creativity Creation Techniques And Strategies50 Creativity Creation Techniques And Strategies
50 Creativity Creation Techniques And Strategies
 

Ähnlich wie Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

The value of social media to public affairs
The value of social media to public affairsThe value of social media to public affairs
The value of social media to public affairsSeth Stuck
 
Wikinomics and the Future of Education
Wikinomics and the Future of EducationWikinomics and the Future of Education
Wikinomics and the Future of EducationAnthony Williams
 
The Rise Of Us (on Collective Intelligence)
The Rise Of Us (on Collective Intelligence)The Rise Of Us (on Collective Intelligence)
The Rise Of Us (on Collective Intelligence)Kevin Lim
 
Social Media Marketing
Social Media Marketing  Social Media Marketing
Social Media Marketing Rachel Melia
 
What’S All The Buzzafsme
What’S All The BuzzafsmeWhat’S All The Buzzafsme
What’S All The BuzzafsmeMichael Amick
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architectsNick Hodge
 
T H R I V E Presentation
T H R I V E PresentationT H R I V E Presentation
T H R I V E PresentationSusan Tenby
 
European Economic and Social Committee on "Communicating Europe"
European Economic and Social Committee on "Communicating Europe"European Economic and Social Committee on "Communicating Europe"
European Economic and Social Committee on "Communicating Europe"cafebabel.com
 
Towards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado ConferenceTowards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado ConferenceMiguel Membrado
 
Mac129 med102 Web 2.0
Mac129 med102 Web 2.0Mac129 med102 Web 2.0
Mac129 med102 Web 2.0Rob Jewitt
 
Pria Webinar Jan08
Pria Webinar Jan08Pria Webinar Jan08
Pria Webinar Jan08guest1d0cef
 

Ähnlich wie Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study (20)

Creating Captivating Content
Creating Captivating ContentCreating Captivating Content
Creating Captivating Content
 
Web2 Jakarta By Daniel
Web2 Jakarta By DanielWeb2 Jakarta By Daniel
Web2 Jakarta By Daniel
 
Web 2.0 May 2008 Slideshare
Web 2.0 May 2008 SlideshareWeb 2.0 May 2008 Slideshare
Web 2.0 May 2008 Slideshare
 
The value of social media to public affairs
The value of social media to public affairsThe value of social media to public affairs
The value of social media to public affairs
 
Web2.0!
Web2.0!Web2.0!
Web2.0!
 
The Lost Decade
The Lost DecadeThe Lost Decade
The Lost Decade
 
Wikinomics and the Future of Education
Wikinomics and the Future of EducationWikinomics and the Future of Education
Wikinomics and the Future of Education
 
Communities Not Clients
Communities Not ClientsCommunities Not Clients
Communities Not Clients
 
The Rise Of Us (on Collective Intelligence)
The Rise Of Us (on Collective Intelligence)The Rise Of Us (on Collective Intelligence)
The Rise Of Us (on Collective Intelligence)
 
Social Media Marketing
Social Media Marketing  Social Media Marketing
Social Media Marketing
 
Web 2.0 tools and techniques
Web 2.0 tools and techniquesWeb 2.0 tools and techniques
Web 2.0 tools and techniques
 
What’S All The Buzzafsme
What’S All The BuzzafsmeWhat’S All The Buzzafsme
What’S All The Buzzafsme
 
Social Data Week - London
Social Data Week - LondonSocial Data Week - London
Social Data Week - London
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
 
Web2
Web2Web2
Web2
 
T H R I V E Presentation
T H R I V E PresentationT H R I V E Presentation
T H R I V E Presentation
 
European Economic and Social Committee on "Communicating Europe"
European Economic and Social Committee on "Communicating Europe"European Economic and Social Committee on "Communicating Europe"
European Economic and Social Committee on "Communicating Europe"
 
Towards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado ConferenceTowards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado Conference
 
Mac129 med102 Web 2.0
Mac129 med102 Web 2.0Mac129 med102 Web 2.0
Mac129 med102 Web 2.0
 
Pria Webinar Jan08
Pria Webinar Jan08Pria Webinar Jan08
Pria Webinar Jan08
 

Mehr von LaSandra Brill

Content Marketing - Mini Case Studies
Content Marketing - Mini Case StudiesContent Marketing - Mini Case Studies
Content Marketing - Mini Case StudiesLaSandra Brill
 
Keynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM StrategyKeynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM StrategyLaSandra Brill
 
Video Best Practices: Beyond the Basics
Video Best Practices: Beyond the BasicsVideo Best Practices: Beyond the Basics
Video Best Practices: Beyond the BasicsLaSandra Brill
 
Gamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased EngagementGamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased EngagementLaSandra Brill
 
Social Media @CiscoSystems: Our Approach to Listening & Responding
Social Media @CiscoSystems:Our Approach to Listening & RespondingSocial Media @CiscoSystems:Our Approach to Listening & Responding
Social Media @CiscoSystems: Our Approach to Listening & RespondingLaSandra Brill
 
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRMSocial Intelligence Drives Social CRM
Social Intelligence Drives Social CRMLaSandra Brill
 
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...LaSandra Brill
 
Listening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and ProspectsListening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and ProspectsLaSandra Brill
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010LaSandra Brill
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010LaSandra Brill
 
Collection of Social Media Infographics
Collection of Social Media InfographicsCollection of Social Media Infographics
Collection of Social Media InfographicsLaSandra Brill
 
Cisco's Social Media Journey
Cisco's Social Media JourneyCisco's Social Media Journey
Cisco's Social Media JourneyLaSandra Brill
 
Building a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part IIBuilding a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part IILaSandra Brill
 
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Best-kept Secrets to Search Engine Optimization Success: the Art and the ScienceBest-kept Secrets to Search Engine Optimization Success: the Art and the Science
Best-kept Secrets to Search Engine Optimization Success: the Art and the ScienceLaSandra Brill
 

Mehr von LaSandra Brill (14)

Content Marketing - Mini Case Studies
Content Marketing - Mini Case StudiesContent Marketing - Mini Case Studies
Content Marketing - Mini Case Studies
 
Keynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM StrategyKeynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM Strategy
 
Video Best Practices: Beyond the Basics
Video Best Practices: Beyond the BasicsVideo Best Practices: Beyond the Basics
Video Best Practices: Beyond the Basics
 
Gamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased EngagementGamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased Engagement
 
Social Media @CiscoSystems: Our Approach to Listening & Responding
Social Media @CiscoSystems:Our Approach to Listening & RespondingSocial Media @CiscoSystems:Our Approach to Listening & Responding
Social Media @CiscoSystems: Our Approach to Listening & Responding
 
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRMSocial Intelligence Drives Social CRM
Social Intelligence Drives Social CRM
 
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
 
Listening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and ProspectsListening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and Prospects
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
 
Collection of Social Media Infographics
Collection of Social Media InfographicsCollection of Social Media Infographics
Collection of Social Media Infographics
 
Cisco's Social Media Journey
Cisco's Social Media JourneyCisco's Social Media Journey
Cisco's Social Media Journey
 
Building a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part IIBuilding a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part II
 
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Best-kept Secrets to Search Engine Optimization Success: the Art and the ScienceBest-kept Secrets to Search Engine Optimization Success: the Art and the Science
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
 

Kürzlich hochgeladen

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Kürzlich hochgeladen (20)

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

  • 1. Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web Social Media lbrill@cisco.com July, 2008
  • 2. Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube Wikipedia among top brands (source: brandchannel.com) (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?