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The World of Content Strategy

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Erin Scime
Erin Scime

Presentation as part of the New Media Symposium at Pratt Institute: April 25, 2009. Presentation includes content strategy role description, common deliverables and how to get into the business.

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New Media Symposium :: The World of Content Strategy April 25, 2009 1 HUGE | New Media Symposium :: Content Strategy
Let’s t HUGE f L t’ get HUGEy for a sec 2 HUGE | New Media Symposium :: Content Strategy
3 HUGE | New Media Symposium :: Content Strategy
4 HUGE | New Media Symposium :: Content Strategy
5 HUGE | New Media Symposium :: Content Strategy
6 HUGE | New Media Symposium :: Content Strategy
What d Wh t does a Content Ctt Strategist do? 7 HUGE | New Media Symposium :: Content Strategy
A website can be compared to the human body IA/ID creates the structure CS creates the lifeblood Motion via 2D space p Makes the site feel ‘alive’ Creates spatial (functional) conditions and limitations Creates meaningful content program and makes rules for relationships between digital objects 8 HUGE | New Media Symposium :: Content Strategy
User Experience roles spectrum p p VD ID IA CS copywriting 9 HUGE | New Media Symposium :: Content Strategy
What is a Content Strategist? g • A curator of digital objects • A “preditor” preditor • An innovator of interaction design / layout: “an ID without owning wireframes” 10 HUGE | New Media Symposium :: Content Strategy
Everyday is fun! E d if ! 11 HUGE | New Media Symposium :: Content Strategy
Product strategy 12 HUGE | New Media Symposium :: Content Strategy
Site inventories and audits 13 HUGE | New Media Symposium :: Content Strategy
Taxonomies and site structure 14 HUGE | New Media Symposium :: Content Strategy
Editorial strategies g 15 HUGE | New Media Symposium :: Content Strategy
Content placement on wireframes p 16 HUGE | New Media Symposium :: Content Strategy
Analytics for p y planning & assessing g g 17 HUGE | New Media Symposium :: Content Strategy
Other core responsibilities p 1. Stakeholder & user research 2. SEO strategies 3. Metadata strategies 4. Migration p g plans 18 HUGE | New Media Symposium :: Content Strategy
Getting into the biz. G tti i t th bi 19 HUGE | New Media Symposium :: Content Strategy
Finding the right fit g g 1. Consider your subject matter expertise 2. Find an agency or company that builds the type of sites you want to work on 3. 3 Know the basic deliverables you will have to create 4. Get involved in local networking groups 20 HUGE | New Media Symposium :: Content Strategy
NYC CS Facebook Group p 21 HUGE | New Media Symposium :: Content Strategy
Linked-In Group p 22 HUGE | New Media Symposium :: Content Strategy
Thank you! www.hugeinc.com 45 Main Street, 2nd floor Brooklyn, NY 11201 Call us. Phone: +1 718 625 4843 Fax: +1 718 625 5157 info@hugeinc.com 23 HUGE | New Media Symposium :: Content Strategy

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The World of Content Strategy

  • 1. New Media Symposium :: The World of Content Strategy April 25, 2009 1 HUGE | New Media Symposium :: Content Strategy
  • 2. Let’s t HUGE f L t’ get HUGEy for a sec 2 HUGE | New Media Symposium :: Content Strategy
  • 3. 3 HUGE | New Media Symposium :: Content Strategy
  • 4. 4 HUGE | New Media Symposium :: Content Strategy
  • 5. 5 HUGE | New Media Symposium :: Content Strategy
  • 6. 6 HUGE | New Media Symposium :: Content Strategy
  • 7. What d Wh t does a Content Ctt Strategist do? 7 HUGE | New Media Symposium :: Content Strategy
  • 8. A website can be compared to the human body IA/ID creates the structure CS creates the lifeblood Motion via 2D space p Makes the site feel ‘alive’ Creates spatial (functional) conditions and limitations Creates meaningful content program and makes rules for relationships between digital objects 8 HUGE | New Media Symposium :: Content Strategy
  • 9. User Experience roles spectrum p p VD ID IA CS copywriting 9 HUGE | New Media Symposium :: Content Strategy
  • 10. What is a Content Strategist? g • A curator of digital objects • A “preditor” preditor • An innovator of interaction design / layout: “an ID without owning wireframes” 10 HUGE | New Media Symposium :: Content Strategy
  • 11. Everyday is fun! E d if ! 11 HUGE | New Media Symposium :: Content Strategy
  • 12. Product strategy 12 HUGE | New Media Symposium :: Content Strategy
  • 13. Site inventories and audits 13 HUGE | New Media Symposium :: Content Strategy
  • 14. Taxonomies and site structure 14 HUGE | New Media Symposium :: Content Strategy
  • 15. Editorial strategies g 15 HUGE | New Media Symposium :: Content Strategy
  • 16. Content placement on wireframes p 16 HUGE | New Media Symposium :: Content Strategy
  • 17. Analytics for p y planning & assessing g g 17 HUGE | New Media Symposium :: Content Strategy
  • 18. Other core responsibilities p 1. Stakeholder & user research 2. SEO strategies 3. Metadata strategies 4. Migration p g plans 18 HUGE | New Media Symposium :: Content Strategy
  • 19. Getting into the biz. G tti i t th bi 19 HUGE | New Media Symposium :: Content Strategy
  • 20. Finding the right fit g g 1. Consider your subject matter expertise 2. Find an agency or company that builds the type of sites you want to work on 3. 3 Know the basic deliverables you will have to create 4. Get involved in local networking groups 20 HUGE | New Media Symposium :: Content Strategy
  • 21. NYC CS Facebook Group p 21 HUGE | New Media Symposium :: Content Strategy
  • 22. Linked-In Group p 22 HUGE | New Media Symposium :: Content Strategy
  • 23. Thank you! www.hugeinc.com 45 Main Street, 2nd floor Brooklyn, NY 11201 Call us. Phone: +1 718 625 4843 Fax: +1 718 625 5157 info@hugeinc.com 23 HUGE | New Media Symposium :: Content Strategy