SlideShare ist ein Scribd-Unternehmen logo

Agile content strategy - round 2

•
•
Lauren Pope
Lauren Pope

A second version of my slides on agile content strategy for Content Strategy London.

Business
1 von 15
Agile content strategy (or how I learned to stop worrying and love the Post-it)
Just scraping by
Too much, too soon.
Ask 'why?', not 'what?'
Don't wait, iterate
Analyse
Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
Ask 'why?', not 'what?'
So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/

Empfohlen

Agile content strategy
Agile content strategyAgile content strategy
Agile content strategyLauren Pope
 
From zero to hero!
From zero to hero!From zero to hero!
From zero to hero!Colegio
 
Go Blog Yourself
Go Blog YourselfGo Blog Yourself
Go Blog Yourselfguesta55293
 
Black Belt Scrum Master
Black Belt Scrum MasterBlack Belt Scrum Master
Black Belt Scrum MasterElad Amit
 
As media studies things to do
As media studies things to doAs media studies things to do
As media studies things to dosparkly
 
From Ships to Chips
From Ships to ChipsFrom Ships to Chips
From Ships to ChipsEileen Brown
 
Csk ii
Csk iiCsk ii
Csk iiguest215c7f5
 
Researching in science
Researching in scienceResearching in science
Researching in scienceREADtimberwolf
 

Empfohlen

Agile content strategy
Agile content strategyAgile content strategy
Agile content strategyLauren Pope
 
From zero to hero!
From zero to hero!From zero to hero!
From zero to hero!Colegio
 
Go Blog Yourself
Go Blog YourselfGo Blog Yourself
Go Blog Yourselfguesta55293
 
Black Belt Scrum Master
Black Belt Scrum MasterBlack Belt Scrum Master
Black Belt Scrum MasterElad Amit
 
As media studies things to do
As media studies things to doAs media studies things to do
As media studies things to dosparkly
 
From Ships to Chips
From Ships to ChipsFrom Ships to Chips
From Ships to ChipsEileen Brown
 
Csk ii
Csk iiCsk ii
Csk iiguest215c7f5
 
Researching in science
Researching in scienceResearching in science
Researching in scienceREADtimberwolf
 
Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Christine Cawthorne
 
Trabajo final competencias
Trabajo final competenciasTrabajo final competencias
Trabajo final competenciasYinethreyes
 
Sujetos de la relacion laboral
Sujetos de la relacion laboralSujetos de la relacion laboral
Sujetos de la relacion laboralgermary infante
 
Key lets read sports song
Key lets read sports songKey lets read sports song
Key lets read sports songMar Caston Palacio
 
Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)David Blyth
 
Embed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needsEmbed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needsLisa Scott
 
Agile Content Engine℠
Agile Content Engine℠Agile Content Engine℠
Agile Content Engine℠PaceCo
 
Leveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PaceLeveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
 
Content, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeekContent, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeekisacolick
 
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...Information Development World
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social SpotlightNick Westergaard
 
Keeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your WorldKeeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your WorldPaceCo
 
Experience-Driven Companies
Experience-Driven CompaniesExperience-Driven Companies
Experience-Driven CompaniesEsteban Contreras
 
Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013PaceCo
 
Building a digital team (almost) from scratch
Building a digital team (almost) from scratchBuilding a digital team (almost) from scratch
Building a digital team (almost) from scratchIWMW
 
Developing Customer-Centric Strategies
Developing Customer-Centric StrategiesDeveloping Customer-Centric Strategies
Developing Customer-Centric StrategiesPaceCo
 
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Melissa Breker
 
Accelerating the Emotional Connection
Accelerating the Emotional ConnectionAccelerating the Emotional Connection
Accelerating the Emotional ConnectionPaceCo
 
from stuff to stories
from stuff to storiesfrom stuff to stories
from stuff to storiesErik Roscam Abbing
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014Nick Westergaard
 
How to build a brilliant brand voice
How to build a brilliant brand voiceHow to build a brilliant brand voice
How to build a brilliant brand voiceLauren Pope
 
Four facets of a brilliant brand voice
Four facets of a brilliant brand voiceFour facets of a brilliant brand voice
Four facets of a brilliant brand voiceLauren Pope
 

Weitere ähnliche Inhalte

Andere mochten auch

Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Christine Cawthorne
 
Trabajo final competencias
Trabajo final competenciasTrabajo final competencias
Trabajo final competenciasYinethreyes
 
Sujetos de la relacion laboral
Sujetos de la relacion laboralSujetos de la relacion laboral
Sujetos de la relacion laboralgermary infante
 
Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)David Blyth
 
Embed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needsEmbed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needsLisa Scott
 
Agile Content Engine℠
Agile Content Engine℠Agile Content Engine℠
Agile Content Engine℠PaceCo
 
Leveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PaceLeveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
 
Content, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeekContent, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeekisacolick
 
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...Information Development World
 
Keeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your WorldKeeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your WorldPaceCo
 
Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013PaceCo
 
Building a digital team (almost) from scratch
Building a digital team (almost) from scratchBuilding a digital team (almost) from scratch
Building a digital team (almost) from scratchIWMW
 
Developing Customer-Centric Strategies
Developing Customer-Centric StrategiesDeveloping Customer-Centric Strategies
Developing Customer-Centric StrategiesPaceCo
 
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Melissa Breker
 
Accelerating the Emotional Connection
Accelerating the Emotional ConnectionAccelerating the Emotional Connection
Accelerating the Emotional ConnectionPaceCo
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014Nick Westergaard
 

Andere mochten auch (20)

Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016
 
Trabajo final competencias
Trabajo final competenciasTrabajo final competencias
Trabajo final competencias
 
Sujetos de la relacion laboral
Sujetos de la relacion laboralSujetos de la relacion laboral
Sujetos de la relacion laboral
 
Key lets read sports song
Key lets read sports songKey lets read sports song
Key lets read sports song
 
Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)Doing Business on Purpose - Yellowwood (download version)
Doing Business on Purpose - Yellowwood (download version)
 
Embed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needsEmbed content in agile teams by focusing on user needs
Embed content in agile teams by focusing on user needs
 
Agile Content Engine℠
Agile Content Engine℠Agile Content Engine℠
Agile Content Engine℠
 
Leveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PaceLeveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from Pace
 
Content, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeekContent, Community, and Agile Transformations at BusinessWeek
Content, Community, and Agile Transformations at BusinessWeek
 
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management ...
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social Spotlight
 
Keeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your WorldKeeping Disruptions & Challenges from Rocking Your World
Keeping Disruptions & Challenges from Rocking Your World
 
Experience-Driven Companies
Experience-Driven CompaniesExperience-Driven Companies
Experience-Driven Companies
 
Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013
 
Building a digital team (almost) from scratch
Building a digital team (almost) from scratchBuilding a digital team (almost) from scratch
Building a digital team (almost) from scratch
 
Developing Customer-Centric Strategies
Developing Customer-Centric StrategiesDeveloping Customer-Centric Strategies
Developing Customer-Centric Strategies
 
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
 
Accelerating the Emotional Connection
Accelerating the Emotional ConnectionAccelerating the Emotional Connection
Accelerating the Emotional Connection
 
from stuff to stories
from stuff to storiesfrom stuff to stories
from stuff to stories
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014
 

Mehr von Lauren Pope

How to build a brilliant brand voice
How to build a brilliant brand voiceHow to build a brilliant brand voice
How to build a brilliant brand voiceLauren Pope
 
Four facets of a brilliant brand voice
Four facets of a brilliant brand voiceFour facets of a brilliant brand voice
Four facets of a brilliant brand voiceLauren Pope
 
Art and copy: bridging the gap between UX, design and content | InVision Desi...
Art and copy: bridging the gap between UX, design and content | InVision Desi...Art and copy: bridging the gap between UX, design and content | InVision Desi...
Art and copy: bridging the gap between UX, design and content | InVision Desi...Lauren Pope
 
Art and copy: bridging the gap between UX, design and content | UX Crunch
Art and copy: bridging the gap between UX, design and content | UX CrunchArt and copy: bridging the gap between UX, design and content | UX Crunch
Art and copy: bridging the gap between UX, design and content | UX CrunchLauren Pope
 
Content change, culture change
Content change, culture changeContent change, culture change
Content change, culture changeLauren Pope
 
Connected content: the pathway to social wisdom
Connected content: the pathway to social wisdomConnected content: the pathway to social wisdom
Connected content: the pathway to social wisdomLauren Pope
 
Connected content planning: customers, communications, organisations
Connected content planning: customers, communications, organisationsConnected content planning: customers, communications, organisations
Connected content planning: customers, communications, organisationsLauren Pope
 
How guidelines support great storytelling
How guidelines support great storytellingHow guidelines support great storytelling
How guidelines support great storytellingLauren Pope
 
The Vision Gap: closing the gap between content strategy and content reality
The Vision Gap: closing the gap between content strategy and content realityThe Vision Gap: closing the gap between content strategy and content reality
The Vision Gap: closing the gap between content strategy and content realityLauren Pope
 
The Vision Gap: content trends
The Vision Gap: content trendsThe Vision Gap: content trends
The Vision Gap: content trendsLauren Pope
 
Truth, lies and social media
Truth, lies and social mediaTruth, lies and social media
Truth, lies and social mediaLauren Pope
 
Brain hacks for content strategists
Brain hacks for content strategistsBrain hacks for content strategists
Brain hacks for content strategistsLauren Pope
 
Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKELauren Pope
 
Why content marketing needs content strategy
Why content marketing needs content strategyWhy content marketing needs content strategy
Why content marketing needs content strategyLauren Pope
 
Bread and butter content
Bread and butter contentBread and butter content
Bread and butter contentLauren Pope
 

Mehr von Lauren Pope (16)

How to build a brilliant brand voice
How to build a brilliant brand voiceHow to build a brilliant brand voice
How to build a brilliant brand voice
 
Four facets of a brilliant brand voice
Four facets of a brilliant brand voiceFour facets of a brilliant brand voice
Four facets of a brilliant brand voice
 
Art and copy: bridging the gap between UX, design and content | InVision Desi...
Art and copy: bridging the gap between UX, design and content | InVision Desi...Art and copy: bridging the gap between UX, design and content | InVision Desi...
Art and copy: bridging the gap between UX, design and content | InVision Desi...
 
Art and copy: bridging the gap between UX, design and content | UX Crunch
Art and copy: bridging the gap between UX, design and content | UX CrunchArt and copy: bridging the gap between UX, design and content | UX Crunch
Art and copy: bridging the gap between UX, design and content | UX Crunch
 
Design Your Day
Design Your DayDesign Your Day
Design Your Day
 
Content change, culture change
Content change, culture changeContent change, culture change
Content change, culture change
 
Connected content: the pathway to social wisdom
Connected content: the pathway to social wisdomConnected content: the pathway to social wisdom
Connected content: the pathway to social wisdom
 
Connected content planning: customers, communications, organisations
Connected content planning: customers, communications, organisationsConnected content planning: customers, communications, organisations
Connected content planning: customers, communications, organisations
 
How guidelines support great storytelling
How guidelines support great storytellingHow guidelines support great storytelling
How guidelines support great storytelling
 
The Vision Gap: closing the gap between content strategy and content reality
The Vision Gap: closing the gap between content strategy and content realityThe Vision Gap: closing the gap between content strategy and content reality
The Vision Gap: closing the gap between content strategy and content reality
 
The Vision Gap: content trends
The Vision Gap: content trendsThe Vision Gap: content trends
The Vision Gap: content trends
 
Truth, lies and social media
Truth, lies and social mediaTruth, lies and social media
Truth, lies and social media
 
Brain hacks for content strategists
Brain hacks for content strategistsBrain hacks for content strategists
Brain hacks for content strategists
 
Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKE
 
Why content marketing needs content strategy
Why content marketing needs content strategyWhy content marketing needs content strategy
Why content marketing needs content strategy
 
Bread and butter content
Bread and butter contentBread and butter content
Bread and butter content
 

Kürzlich hochgeladen

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 

Kürzlich hochgeladen (20)

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 

Agile content strategy - round 2

  • 1. Agile content strategy (or how I learned to stop worrying and love the Post-it)
  • 3.
  • 4.
  • 6.
  • 10.
  • 11.
  • 12. Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
  • 14. So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
  • 15. Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/