Presentation from H&H's Annual Report seminar. Magnus Backteman, Director at KW Digital, shared his thought on driving forces changing the future of reporting and the advantages digital solutions hold.
8. Why? It is demanded!*
35%
Read
online Annual Reports
*Web management survey
90%
Read
The PDF version
80%
Say that
Excel data is important
26%
Still prioritise their online
Report during 2014
9. Why? It is used over time
0
500
1,000
1,500
2,000
2,500
1 2 3 4 5 6 7 8 9 10 11 12
Q1 Q2 Q3 FY
Web
PDF
10. Why? Changed ways of reading*
2014
30%
2010
2%
*KW Digital’s Capital Markets survey
Desktop
Mobile / tablet
22. Recent developments in the US have put
spotlight on Twitter
SEC now allows distribution of news and
results through Twitter
Analysts have Twitter feeds on the
screens, integrated with "investment
workflows"
Clickable share symbols makes it easier for
all to follow business tweets
23. Get to know the readers
Measure, listen and learn
24. Get to know your readers
KW Digital Corporate Analytics
…and Google Analytics
New