Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Best practice in digital IR
Phil Marchant
Managing Director KW Digital UK
Best practice in Digital IR
What is it?
Phil Marchant
January 2014
Me
Managing Director (UK)
KW Digital
17 years experience as a senior
consultant in digital corporate
communications

www.k...
What is best practice digital IR in 2014?
• No longer simply about having lots of content
• It’s about:
•
•
•
•
•
•
•
•

M...
IRO presenting your case to potential investors
Just gave them bundles of content to read

Presented case, engaged and ent...
You after this presentation?
Make your case

1
Make your case
• Investor proposition
• Summary points at first
• Option for further detail for those that want it
Be direct, sell your shares

2
Be direct, sell your shares
• Don’t be shy
• Straight to the point
• Deal in facts, not flowery corporate speak
Embed deep content

3
Embed deep content
• Got to have the detail
• Don’t be a corporate revisionist
• Don’t make the visitor do the work
Engage with interactivity

4
Engage with interactivity
• Visitors expect this from their websites
• Useful tools
• Give them a reason to come back
Offer convenience

5
Offer convenience
• What visitors expect and are used to from
their general internet use
• Mobile access
• Social media
Content +
engagement
Any questions?
More information?
Phil Marchant
Managing Director UK, KW Digital
phil.marchant@kw-digital.com
+44 (0) 20 7920 9734
+44 (0)...
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Online investor relations best practice 2013-2014
Upcoming SlideShare
Loading in …5
×

of

Online investor relations best practice 2013-2014 Slide 1 Online investor relations best practice 2013-2014 Slide 2 Online investor relations best practice 2013-2014 Slide 3 Online investor relations best practice 2013-2014 Slide 4 Online investor relations best practice 2013-2014 Slide 5 Online investor relations best practice 2013-2014 Slide 6 Online investor relations best practice 2013-2014 Slide 7 Online investor relations best practice 2013-2014 Slide 8 Online investor relations best practice 2013-2014 Slide 9 Online investor relations best practice 2013-2014 Slide 10 Online investor relations best practice 2013-2014 Slide 11 Online investor relations best practice 2013-2014 Slide 12 Online investor relations best practice 2013-2014 Slide 13 Online investor relations best practice 2013-2014 Slide 14 Online investor relations best practice 2013-2014 Slide 15 Online investor relations best practice 2013-2014 Slide 16 Online investor relations best practice 2013-2014 Slide 17 Online investor relations best practice 2013-2014 Slide 18 Online investor relations best practice 2013-2014 Slide 19 Online investor relations best practice 2013-2014 Slide 20 Online investor relations best practice 2013-2014 Slide 21 Online investor relations best practice 2013-2014 Slide 22 Online investor relations best practice 2013-2014 Slide 23 Online investor relations best practice 2013-2014 Slide 24 Online investor relations best practice 2013-2014 Slide 25 Online investor relations best practice 2013-2014 Slide 26 Online investor relations best practice 2013-2014 Slide 27 Online investor relations best practice 2013-2014 Slide 28 Online investor relations best practice 2013-2014 Slide 29 Online investor relations best practice 2013-2014 Slide 30 Online investor relations best practice 2013-2014 Slide 31 Online investor relations best practice 2013-2014 Slide 32 Online investor relations best practice 2013-2014 Slide 33 Online investor relations best practice 2013-2014 Slide 34 Online investor relations best practice 2013-2014 Slide 35 Online investor relations best practice 2013-2014 Slide 36 Online investor relations best practice 2013-2014 Slide 37 Online investor relations best practice 2013-2014 Slide 38 Online investor relations best practice 2013-2014 Slide 39 Online investor relations best practice 2013-2014 Slide 40 Online investor relations best practice 2013-2014 Slide 41 Online investor relations best practice 2013-2014 Slide 42 Online investor relations best practice 2013-2014 Slide 43 Online investor relations best practice 2013-2014 Slide 44
Upcoming SlideShare
Digital marketing
Next
Download to read offline and view in fullscreen.

3 Likes

Share

Download to read offline

Online investor relations best practice 2013-2014

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Online investor relations best practice 2013-2014

  1. 1. Best practice in digital IR Phil Marchant Managing Director KW Digital UK
  2. 2. Best practice in Digital IR What is it? Phil Marchant January 2014
  3. 3. Me Managing Director (UK) KW Digital 17 years experience as a senior consultant in digital corporate communications www.kw-digital.com www.linkedin.com/company/1816941 phil.marchant@kw-digital.com @PhilMar www.facebook.com/kwdigital
  4. 4. What is best practice digital IR in 2014? • No longer simply about having lots of content • It’s about: • • • • • • • • Message Perception Story Engagement Interactivity Loyalty Usefulness Convenience
  5. 5. IRO presenting your case to potential investors Just gave them bundles of content to read Presented case, engaged and entertained
  6. 6. You after this presentation?
  7. 7. Make your case 1
  8. 8. Make your case • Investor proposition • Summary points at first • Option for further detail for those that want it
  9. 9. Be direct, sell your shares 2
  10. 10. Be direct, sell your shares • Don’t be shy • Straight to the point • Deal in facts, not flowery corporate speak
  11. 11. Embed deep content 3
  12. 12. Embed deep content • Got to have the detail • Don’t be a corporate revisionist • Don’t make the visitor do the work
  13. 13. Engage with interactivity 4
  14. 14. Engage with interactivity • Visitors expect this from their websites • Useful tools • Give them a reason to come back
  15. 15. Offer convenience 5
  16. 16. Offer convenience • What visitors expect and are used to from their general internet use • Mobile access • Social media
  17. 17. Content + engagement
  18. 18. Any questions?
  19. 19. More information? Phil Marchant Managing Director UK, KW Digital phil.marchant@kw-digital.com +44 (0) 20 7920 9734 +44 (0) 774 093 3415 kw-digital.com slideshare.net/kwdigital/ twitter.com/kwdigital linkedin.com/company/kw-digital facebook.com/kwdigital
  • Clipping-Path-House

    Oct. 6, 2018
  • AymanElzahedMBA

    Jul. 22, 2015
  • kitta

    Jun. 19, 2015

Views

Total views

2,278

On Slideshare

0

From embeds

0

Number of embeds

290

Actions

Downloads

36

Shares

0

Comments

0

Likes

3

×