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The Electrolux 
Group 
Maria Norin 
Manager Financial Communication
Electrolux 
2 
Nettoomsättning 
SEKb 
109 
EUR 12.6 b 
USD 16.3 b 
Försäljning i 
150 
länder 
Medarbetare 
61,000 
i 60 länder 
Årlig försäljning 
+50 
miljoner 
produkter
Kök Tvätt Professionella 
produkter 
Närliggande 
produkter 
Små-apparater 
Försäljning per produktkategori 
60% 17% 8% 10% 5% 
3
Electrolux årsredovisning 
• Trycksak 
• Pdf 
• Webbårsredovisning sedan 2010 
Kommentar från analytiker: 
” Tryck eller digital spelar mindre 
roll så länge det finns en pdf” 
4
Varför webbårsredovisning? 
• Mobila enheter allt vanligare 
• Fördjupning av information inom hållbarhet 
• Ökad funktionalitet 
• Viss information lämpar sig bättre på webben 
• Integrera informationen på hemsidan 
• Naturlig del av IR-webbsiten under hela året 
5
Varför har webbårsredovisningen 
vunnit pris? 
6
Vi har fokuserat på: 
• Innehållet 
• Tydlig struktur/navigation 
• Snabb överblickbarhet 
• Varumärkesstärkande design 
• Fördjupad information inom hållbarhet 
• Utnyttja funktionaliteten 
• Relevant innehåll, framåtblickande och förklarande 
7 
– Tydlig strategibeskrivning 
– Beskrivning av verksamheten med tydliga avsändare 
– Företagsspecifik marknadsinformation 
– Kapitalmarknadsavsnitt som även den mindre aktieägaren kan förstår
Tankar, ÅR framöver? 
• Fler sammanfattande trycksaksprodukter för olika målgrupper 
• Fördjupningar på webben 
• Mer webbanpassat format och innehåll 
• Bättre utnyttja den digitala kanalens möjlighet till spridning 
8

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Electrolux talks about their digital annual report (In Swedish)

  • 1. The Electrolux Group Maria Norin Manager Financial Communication
  • 2. Electrolux 2 Nettoomsättning SEKb 109 EUR 12.6 b USD 16.3 b Försäljning i 150 länder Medarbetare 61,000 i 60 länder Årlig försäljning +50 miljoner produkter
  • 3. Kök Tvätt Professionella produkter Närliggande produkter Små-apparater Försäljning per produktkategori 60% 17% 8% 10% 5% 3
  • 4. Electrolux årsredovisning • Trycksak • Pdf • Webbårsredovisning sedan 2010 Kommentar från analytiker: ” Tryck eller digital spelar mindre roll så länge det finns en pdf” 4
  • 5. Varför webbårsredovisning? • Mobila enheter allt vanligare • Fördjupning av information inom hållbarhet • Ökad funktionalitet • Viss information lämpar sig bättre på webben • Integrera informationen på hemsidan • Naturlig del av IR-webbsiten under hela året 5
  • 7. Vi har fokuserat på: • Innehållet • Tydlig struktur/navigation • Snabb överblickbarhet • Varumärkesstärkande design • Fördjupad information inom hållbarhet • Utnyttja funktionaliteten • Relevant innehåll, framåtblickande och förklarande 7 – Tydlig strategibeskrivning – Beskrivning av verksamheten med tydliga avsändare – Företagsspecifik marknadsinformation – Kapitalmarknadsavsnitt som även den mindre aktieägaren kan förstår
  • 8. Tankar, ÅR framöver? • Fler sammanfattande trycksaksprodukter för olika målgrupper • Fördjupningar på webben • Mer webbanpassat format och innehåll • Bättre utnyttja den digitala kanalens möjlighet till spridning 8

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