1. Prepared By:-
KVS, Delhi Region
MARKETING
• Meaning
• Types of marketing
• Direct marketing
• Tele marketing
• Tele shopping
• Online marketing
• Functions of marketing

2. Prepared By:-
KVS, Delhi Region
MARKETING
• Activities undertaken in respect of the exchange
of goods & services constitutes Marketing.
OR
Marketing includes the collection & analysis of the
information of the customers choices or
preferences, converting them into a standard
,competitive ,informative & satisfying product,
as well as retaining the customers forever by
providing services .

3. Prepared By:-
KVS, Delhi Region

4. Prepared By:-
KVS, Delhi Region
TYPES OF MARKETING
• DIRECT MARKETING
• ONLINE MARKETING
• TELE MARKETING
• TELE SHOPPING

5. Prepared By:-
KVS, Delhi Region
DIRECT MARKETING

6. Prepared By:-
KVS, Delhi Region
COMPANIES THAT USES DIRECT
MARKETING AT LARGE
1. AMWAY
2. ORIFLAME
3. TUPPERWARE CORPORATION
4. HUL (for Aviance cosmetics)

7. Prepared By:-
KVS, Delhi Region
TELE MARKETING
In Tele marketing the marketer goes direct to the
customer using telecom or IT facilities. Tele marketing
facilitates personalized contact, though not face-to-face
contact, with prospects.

8. Prepared By:-
KVS, Delhi Region
TELE SHOPPING OR HOME SHOPPING
Tele shopping alternatively known as Home shopping.
In home shopping the marketer hawks the products on air
and the consumer watches it on his TV screen at home.
For example: HOME SHOP 18
Benefits of home shopping:
a) Wide variety of choice
b) Wide product information is available
c) No transportation cost

9. Prepared By:-
KVS, Delhi Region
FUNCTIONS OF MARKETING
• Gathering & analyzing market information to
know the customers preferences.
• Marketing planning- plan with respect to level of
production & promotion efforts to achieve the
objective of the firm.
• Product designing – makes the product attractive
& provides competitive strength.
• Standardization & grading –ascertaining the
product with peculiarities/ specialisation.
• Packaging & labelling- protects the product &
imparts information of product.

10. Prepared By:-
KVS, Delhi Region
Functions continued….
• Branding –giving a distinctive name.
• Customers support services- services to maintain the
customers for the entire life.
• Pricing of the product to give it competitive strength.
• Promotion- informing the customers & encouraging
them to buy the product.
• Physical Distribution & transportation-providing
customers with the goods who are scattered at distant
locations.
• Warehousing – solves the problem of time lag
between production & consumption.

11. Prepared By:-
KVS, Delhi Region
Prepared by:
Anita
K.V AAI Rangpuri
New Delhi -37