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Prepared By:-
KVS, Delhi Region
Prepared By:-
KVS, Delhi Region
Prepared By:-
KVS, Delhi Region
Sum total of satisfaction
that the consumer derives
when a certain number of
units of particular
commodity are consumed
TU=F(Qx) or TU=∑MU
TOTAL UTILITY
MARGINAL
UTILITY
It means addition to the total
utility from the consumption of
an one more unit of a good.
Mun = TUn-TUn-1
or, Mux = ∆Tux ∕ ∆Qx
Prepared By:-
KVS, Delhi Region
Assumptions of the
Utility Approach
• Utility can be cardinally
measurable, i.e. can be expressed
in exact units;
• Utility is measurable in monetary
terms;
• Consumer’s income is given;
• Prices of commodities are given &
constant;
• Constant Marginal Utility of Money
Prepared By:-
KVS, Delhi Region
As a consumer goes on coming more and more units
of a commodity the additional benefit that he derives
from the additional unit of a commodity goes on
falling
MUx
Marginal
utility ( in
Rs.)
Quantity
Prepared By:-
KVS, Delhi Region
Consumer Equilibrium
It refers to a situation under which a
consumer spends his entire income on
purchase of a good in such a manner that
gives him maximum satisfaction and he has
no tendency to change it.
Prepared By:-
KVS, Delhi Region
Condition of Consumer Equilibrium
MUx  Px =MUm
where,MUx = Marginal Utility of Product ‘x’
Px = Price of ‘x’
MUm = Marginal Utility of money
• MUx = MUm * Px ty of Money
Marginal Utility of the good = Utility of Price paid
Prepared By:-
KVS, Delhi Region
UTILITY SCHEDULE
OF A CONSUMER
Prepared By:-
KVS, Delhi Region
Graphical Presentation
Consumer’s Equilibrium –
One Commodity
Price,
Utility
Quantity
Prepared By:-
KVS, Delhi Region
CASE OF A
SINGLE COMMODITY
For the consumer
Utility obtained−Benefit.
Price Payable−Cost.
A consumer will continue to consume additional
units of a commodity till the point where his
marginal utility (in terms of money ) is greater
than or equal to the price of the commodity.
Being a rational consumer he wouldn’t pay more
price for a product that gives him lesser sati
Prepared By:-
KVS, Delhi Region
LOCATING CONSUMER EQUILIBRIUM
Prepared By:-
KVS, Delhi Region
Questions for self-Evaluation
• Define utility.
• What is marginal utility ?
• Explain the law of marginal utility
with the help of example.
• What does consumer equilibrium
mean?
• State the condition of consumer’s
equilibrium in the case of single
commodity.
Prepared By:-
KVS, Delhi Region
Mrs. Anita Bhardwaj KV,
Vigyan Vihar
Mrs .Monika Bajaj KV, Tagore
Garden
Mrs. Leena Singh KV, AGCR
Mr. Sri Keshav KV, no.2 Delhi
Cantt
Mrs .Ritu Tanwar KV, AFS
Rajokri
Compiled by:-

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Consumer equilibrium

  • 3. Prepared By:- KVS, Delhi Region Sum total of satisfaction that the consumer derives when a certain number of units of particular commodity are consumed TU=F(Qx) or TU=∑MU TOTAL UTILITY MARGINAL UTILITY It means addition to the total utility from the consumption of an one more unit of a good. Mun = TUn-TUn-1 or, Mux = ∆Tux ∕ ∆Qx
  • 4. Prepared By:- KVS, Delhi Region Assumptions of the Utility Approach • Utility can be cardinally measurable, i.e. can be expressed in exact units; • Utility is measurable in monetary terms; • Consumer’s income is given; • Prices of commodities are given & constant; • Constant Marginal Utility of Money
  • 5. Prepared By:- KVS, Delhi Region As a consumer goes on coming more and more units of a commodity the additional benefit that he derives from the additional unit of a commodity goes on falling MUx Marginal utility ( in Rs.) Quantity
  • 6. Prepared By:- KVS, Delhi Region Consumer Equilibrium It refers to a situation under which a consumer spends his entire income on purchase of a good in such a manner that gives him maximum satisfaction and he has no tendency to change it.
  • 7. Prepared By:- KVS, Delhi Region Condition of Consumer Equilibrium MUx Px =MUm where,MUx = Marginal Utility of Product ‘x’ Px = Price of ‘x’ MUm = Marginal Utility of money • MUx = MUm * Px ty of Money Marginal Utility of the good = Utility of Price paid
  • 8. Prepared By:- KVS, Delhi Region UTILITY SCHEDULE OF A CONSUMER
  • 9. Prepared By:- KVS, Delhi Region Graphical Presentation Consumer’s Equilibrium – One Commodity Price, Utility Quantity
  • 10. Prepared By:- KVS, Delhi Region CASE OF A SINGLE COMMODITY For the consumer Utility obtained−Benefit. Price Payable−Cost. A consumer will continue to consume additional units of a commodity till the point where his marginal utility (in terms of money ) is greater than or equal to the price of the commodity. Being a rational consumer he wouldn’t pay more price for a product that gives him lesser sati
  • 11. Prepared By:- KVS, Delhi Region LOCATING CONSUMER EQUILIBRIUM
  • 12. Prepared By:- KVS, Delhi Region Questions for self-Evaluation • Define utility. • What is marginal utility ? • Explain the law of marginal utility with the help of example. • What does consumer equilibrium mean? • State the condition of consumer’s equilibrium in the case of single commodity.
  • 13. Prepared By:- KVS, Delhi Region Mrs. Anita Bhardwaj KV, Vigyan Vihar Mrs .Monika Bajaj KV, Tagore Garden Mrs. Leena Singh KV, AGCR Mr. Sri Keshav KV, no.2 Delhi Cantt Mrs .Ritu Tanwar KV, AFS Rajokri Compiled by:-