A Model Business Plan for the Tourism & Life Style Sector of Kerala .

1. FISAT BUSINESS SCHOOL BUSINESS DEVELOPMENT PLAN

2. KERALA TOURISM & LIFE STYLE GREEN LEAF TOUR PROVIDERS . By, Kurien Joseph Jimish .K . Joseph Rahul . S Binu Mol Shaji Rahul Raj A Journey through Greenery

20. FACTOR My Business Strength Weakness Competitor A Competitor B Importance to Customer Products Travel & Tourism Leisure , Heli Tourism& Adventure Medical & pilgrimage Tourism Huge Investment Leisure & Ayurveda tourism Leisure & Medical tourism Our Products are customized to meet all demands Price Customized Nominal rates To ensure quality , price is kept high customized High Our Prices are in par with quality Service Excellent Professional tour managers Lack of Expertise Good Excellent We provide excellent round the clock support Location strategic Near to Airport Office space availability Away from Airport Excellent Customers can drop into our office very easily Sales Method Personal relationship Direct contact expensive Indirect method Direct Method Strong bond of Relationship is build Advertising Travel Magazines Travel Mart Not frequent Not frequent Good Frequent Brand quality Image Good Excellent

21. SWOT ANALYSIS

28. Rent a Car Services We also have tie up with Leading Kerala rent a car services. Free Service of Para Medic & Support assistants Free Camp ( By own event Management team to make the trip Memorable ) Free goodies

29. MARKET RESEARCH Source: Global Stats. Corp. Updated forecast for the years 2000 and 2010 (millions) 1975 1995 1996 2000 2010 Average Annual Growth rate (%) 1990 - 2010 Europe 153.8 338.2 347.4 397 525 3.1 East Asia/Pacific 8.7 84.5 90.1 122 229 7.6 Africa 50.0 110.1 115.5 138 195 3.7 Middle East 4.7 18.7 19.4 25 37 4.6 America’s 3.6 11.3 15.1 14 21 4.9 South Asia 1.6 4.5 4.5 6 11 6.7 World Total 222.3 567.4 592.1 702 1019 4.1

30. FEW OF OUR MOST DEMANDING PACKAGES AT A GLIMPSE (1 night Cochin, 2 Nights Munnar, 1 night Periyar, 1 Night Kumarakom, 1 Night Houseboat, 2 Nights Kovalam & 1 Night Kanyakumari) Packages Up to 30 DEC From 01 Jan Cochin Hotels Munnar Hotels Periyar Hotels Kumarakom Hotels Alleppey Houseboats Kovalam Hotels Kanyakumari Hotels Superior 39000 41800 Hotel Mermaid-Executive Room Sterling Resort – Std Room / Forest Haven - forest View Room Sandra Palace- Deluxe room Kumarakom Lagoon-deluxe room Houseboat in Kerala Sagara beach resort Singaar International Std room Deluxe 41200 49000 Emerald Standard Great EscapeExecutive room/Deshadan -Dxe Ranger Woods-Wild View Room Kalathil Resorts- canal view Houseboat in Kerala Issola Di Cocco-STD room Singaar International Std room Sup. Deluxe 48800 58800 HotelEmarald-Dxe Room Tea Valley Resorts-Executive Wild Corridor Deluxe villa Back Water Ripples Houseboat in Kerala Travancore Heritage beach groove Indian Hermitage

31. BACKWATERS OF KERALA Nights Athirappally +1 Night House boat Tour Cost: Per couple in INR Packages Up to 30 SEP From 01 OCT Athirappally Hotels Alleppey Houseboat Rs 28000 32200 Rain Forest-Luxury Room Houseboat in Kerala

32. AYURVEDA & BACKWATER TOUR Duration: 6 Days / 5 Nights Destinations Covered: Cochin, Chamundi Hill Ayurveda Resort, and Kumarakom 1night Cochin + 3Nights Chamundi hill Ayurveda resort +1 Night Kumarakom Tour Cost: Per couple in INR Packages Up to 30 DEC From 01 JAN Cochin Hotels Ayurveda Resorts Kumarakom Hotels Superior 29,000 33000 Mermaid-Executive room Chamundi Hill Palace –Deluxe Room Kumarakom Lagoon-Deluxe Room Deluxe 30,500/- 35000 Emarald Standard Chamundi Hill Palace –Deluxe Room Kalathil Resorts- canal view Sup. Deluxe 32000/- 37000 Emarald -Dxe Room Chamundi Hill Palace –Deluxe Room Back Water Ripples

51. PROSPECTIVE INQUIRIES & SALE OF VACCATIONS FOR COMING YEAR Q1 Q2 Q3 Q4 Total INQUIRIES THROUGH PROMOTION 30 40 50 80 70 ONLINE INQUIRIES 40 60 75 85 130 TOTAL INQUIRIES 70 100 125 165 460 VACCATION SOLD 32 60 80 95 267

52. AN OVERVIEW OF THE INFLOW OF TOURISTS TO KERALA VIA GREEN LEAF NO OF TOURIST GROUPS LEISURE MEDICAL ADVENTURE TOTAL REVENUE INDIVIDUALS@ AVG Rs 30,000 36 30 10 76 22,80,000 FOUR MEMBER GROUP @ Avg Rs 60,000 10 30 20 60 36,00,000 SIX MEMBER GROUPS @ Avg 80,000 18 20 15 53 42,40,000 EIGHT MEMBER GROUPS @Avg 90,000 23 30 25 78 70,20,000 TOTAL 87 110 70 267 1,71,40,000

55. LIABILITIES AMOUNT ASSETS AMOUNT SHARE CAPITAL KURIEN’S CAPITAL RAHUL’S CAPITAL SURAJ’S CAPITAL JIMISH ‘S CAPITAL BINU SHAJI’S CAPITAL RESERVES & SRUPLUS P&L A/C SECURED LOANS SBI BANK LOAN FEDERAL BANL LOAN UNSECURED LOANS CURRENT LIABILITIES & PROVISIONS CREDITORS 80,00,000 80,00,000 80,00,000 80,00,000 80,00,000 18,92,900 10,00,000 50,00,000 NIL 3,39,59,000 FIXED ASSET LAND AND BUILDING TRADE MARKS FURNITURE MOTOR VEHICLES INVESTMENTS CURRENT ASSETS & LOANS AND ADVANCES DEBTORS CASH IN HAND CASH AT BANK MISCELLANEOUS EXPENDITURE 2,20,00,000 4,51,900 19,00,000 1,50,00,000 50,00,000 2,00,00,000 1,00,00,000 75,00,000 81,85,19,00 81,85,19,00

56. COST SHEET VEHICLES OWNED BY GREEN LEAF 5 INNOVA @ Rs 10 Lakhs 50,00,000 10 INDICA @ Rs 4.5 Lakh 45,00,000 1 BUS @ 30 LAKH 1 VOLVO MINI BUS @ 25 LAKH 55,00,000

57. HIRE CHARGE SHEET VEHICLE RATE PER KM RATE PER DAY INDICA Rs 7.50 - INNOVA Rs 10 LANCER Rs 1800 ACCORD Rs 5000 BENZ C CLASS Rs 8000