How can you create a SEO keyword strategy that seriously boosts site traffic? We’re sharing our strategy, so you can steal it!

1. Make this your most successful year of content.
KEYWORD GUIDE
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2. But first...
A Brief History of Keyword Strategy

3. A Brief
History of
Keyword
Strategy
Less than a decade ago, a
keyword strategy meant taking
the most commonly searched
keywords and phrases, and
stuffing them (as many times
as possible) into your
hastily written content.

4. A Brief
History of
Keyword
Strategy
Many businesses thought
that by “tricking Google,”
they could drive more
traffic to their sites and
increase leads.

5. A Brief
History of
Keyword
Strategy
But they forgot one thing...

6. They were marketing to people.
And people like to read real content
not mindless drivel.

7. As one of the largest and most
influential companies (with
genius employees worldwide),
Google caught on.
Because, duh,
it’s Google.

8. Google
that was designed to end keyword stuffing
by penalizing “thin sites”—or sites that
published low-quality content.
So in February 2011, it launched
an algorithm update called
Panda

9. YAY!
...and that’s why we have jobs!

10. Now, let’s fast forward to 2016.

11. A few things we already
know (because we’re
content rockstars)...
1. Well-written, well-researched,
relevant, entertaining and interesting
content that’s targeted to the right
personas WORKS.
2. Keyword stuffing is bad.
3. We still need to make sure our content
(and the content we create for our clients)
ranks highly on SERPs (search engine
results pages) to generate organic traffic.

12. So, what do we do?

13. 1. Use tools to determine
the best keywords.

14. 2. Look for keywords that...
● Have a high volume of searches
● Have a low to medium difficulty level*
(less than 60)
● Are relevant to the products and services
available on the website
* Using HubSpot keyword tool.

15. 3. Choose one keyword
to focus on for each
blog post.
● For example, using the keyword tool
results in the previous slide, that keyword
might be “email fatigue.”

16. 4. Include said
keyword in...
● Blog title & title tag
Ex: 3 Ways to End Email Fatigue for Good
● URL
Ex: www.towerdata.com/blog/end-email-fatigue
● Meta description
Ex: Email engagement down? Here are three ways to end
email fatigue and make your customers fall in love with
you again.
● First paragraph of the body copy
● Anchor text in future internal links
back to page

17. 5. Use it ORGANICALLY
Whatever you do, don’t force the keyword. If it
doesn’t work, you need to …
● Reword the phrase
● Rethink the keyword

18. Other ways to get
ideas for keywords...
● Google-related searches
● Google autocomplete
● Google Adwords
● Quora
● Persona and client interviews

19. Don’t Forget to go back
and check your data.
Is a certain post outperforming others, but was
distributed using the same methods?
It’s probably a great keyword!
Find more ways to write about the topic.
For example: 5 Common Mistakes Leading to Email Fatigue
!(Pssst! Don’t forget to LINK BACK to the original post!)!

20. Voila!Now go forth and tear up those SERPs.