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 Product Design Strategies 
                 Research
                                                                   Entrepreneurial environments and Start-Ups
                                                                  are best served by seasoned product managers
    Evolve        The   Strategy                                     who can deliver the entire value chain.
                Product
              Management
                                                                                   Activity         Output
Promote             Value                Design
                    Chain
                                                                           Create User Persona           Assemble Team
                                                                                                          Define Roles & Resp.                         Monitor Performance
        Launch                    Build                                      Develop Use Cases                                                         Determine Profitability & ROI
                                                                         Define User Experience          Review Requirements
                                                                                                          Establish Project Milestones                 Sales Win/Loss Analysis
                                                                 Write Functional Requirements                                                         Review Support Issues
                                                                 Write Technical Requirements            Create Project & Test Plans
                                                                                                          Project Management                           Evaluate Emerging Technology
                                                                  Prepare Graphic Design Brief                                                         Absorb Industry Reviews
                                                                  Establish Acceptance Criteria          Provide Art Direction
                                                                                                          Iterative Develop & Test                     Monitor Competitor Reaction
                                                                 Build Wireframes & Navigation                                                         Begin Research for Next Generation 
   Market Segments                                                                                       Bug & Feature Triage
   Market Sizing                                                                                         Usability Testing
   Trends & Market Drivers                                                                               Certify Ready for Launch
   Market Problems                                                             Product                                                           Evolve
   Market Pricing                                                              Design                                                           Product
   Revenue Potential                                                                               Develop                 Market-Driven
   Competitive Landscape                                                                           Product                   Product
   Customer Needs
                                              Strategic Plan                   Product                                                                                      Increase
                                                                                                                                                 Product                   Revenue &
         Market                                 & Product                    Requirements
                                                Roadmap                       Document                                                          Evangelism                Market Share
         Analysis
                                                                                                     Prepare                 Go To Market
                                                                                                     Rollout                   Strategy
                   Market                                                                                                                               Conduct Product Demos
                Assessment &                      Product                                                                                               Give Presentations
                Business Case                      Vision                                                  Define Value Proposition                    Speaking and Panel Engagements
                                                                                                           Create Positioning Statement                Trade Shows & Conferences
                                                                                                           Develop Marketing Collateral                Train Sales & Support Staff
                                                         Innovation & Idea Generation                     White Papers & Success Stories              Train Partners & Resellers
         Product                                                                                                                                     
                                                         Align Objectives with Corporate Vision           Competitive Write-up                         Assist on Sales Calls
         Analysis                                                                                                                                    
                                                         Incorporate Voice of Customer                    Design Presentations & Demos                 Provide Event Support
                                                         Envision Product Evolution                       Develop Sales & Channel Tools               Meet Industry Thought Leaders
   Identify Core Competencies                           Prioritize Target Markets                        Create Training Programs                    Write Press Releases
   Technology Assessment                                Prioritize Solutions/Features                    Develop Web Content, FAQs                   Maintain Product Blog
   Regulatory Landscape                                 Build / Buy / Partner Analysis                   SEO/SEM & Web Analytics                     Handle Reputation Mgmt
   Product SWOT* Analysis                               Identify Strategic Partners                      Contract Negotiations                       Create Social Network Presence
   Competitive Analysis                                 Assess Risks                                     Develop Viral Marketing Strategy            Run Customer Advisory Panel
   Customer Feedback                                    Write Business Requirements                      Collaborate on Ad Campaigns
   Focus Groups
                    (* Strengths, Weaknesses, Opportunities and Threats)                              Copyright © 2010 – Keith Trexler  Product Design Strategies  keith@trexler1.com

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The Product Management Value Chain

  • 1.  Product Design Strategies  Research Entrepreneurial environments and Start-Ups are best served by seasoned product managers Evolve The Strategy who can deliver the entire value chain. Product Management Activity Output Promote Value Design Chain Create User Persona   Assemble Team  Define Roles & Resp.  Monitor Performance Launch Build Develop Use Cases   Determine Profitability & ROI Define User Experience   Review Requirements  Establish Project Milestones  Sales Win/Loss Analysis Write Functional Requirements   Review Support Issues Write Technical Requirements   Create Project & Test Plans  Project Management  Evaluate Emerging Technology Prepare Graphic Design Brief   Absorb Industry Reviews Establish Acceptance Criteria   Provide Art Direction  Iterative Develop & Test  Monitor Competitor Reaction Build Wireframes & Navigation   Begin Research for Next Generation   Market Segments  Bug & Feature Triage  Market Sizing  Usability Testing  Trends & Market Drivers  Certify Ready for Launch  Market Problems Product Evolve  Market Pricing Design Product  Revenue Potential Develop Market-Driven  Competitive Landscape Product Product  Customer Needs Strategic Plan Product Increase Product Revenue & Market & Product Requirements Roadmap Document Evangelism Market Share Analysis Prepare Go To Market Rollout Strategy Market  Conduct Product Demos Assessment & Product  Give Presentations Business Case Vision  Define Value Proposition  Speaking and Panel Engagements  Create Positioning Statement  Trade Shows & Conferences  Develop Marketing Collateral  Train Sales & Support Staff  Innovation & Idea Generation  White Papers & Success Stories  Train Partners & Resellers Product   Align Objectives with Corporate Vision  Competitive Write-up Assist on Sales Calls Analysis   Incorporate Voice of Customer  Design Presentations & Demos Provide Event Support  Envision Product Evolution  Develop Sales & Channel Tools  Meet Industry Thought Leaders  Identify Core Competencies  Prioritize Target Markets  Create Training Programs  Write Press Releases  Technology Assessment  Prioritize Solutions/Features  Develop Web Content, FAQs  Maintain Product Blog  Regulatory Landscape  Build / Buy / Partner Analysis  SEO/SEM & Web Analytics  Handle Reputation Mgmt  Product SWOT* Analysis  Identify Strategic Partners  Contract Negotiations  Create Social Network Presence  Competitive Analysis  Assess Risks  Develop Viral Marketing Strategy  Run Customer Advisory Panel  Customer Feedback  Write Business Requirements  Collaborate on Ad Campaigns  Focus Groups (* Strengths, Weaknesses, Opportunities and Threats) Copyright © 2010 – Keith Trexler  Product Design Strategies  keith@trexler1.com