Software Entrepreneurship by Krit Kamtuo , MIC-Khon Kaen Manager for speaking in CS@KKU Software Industry Seminar 2011

1. Software Entrepreneurship Krit Kamtuo Microsoft Innovation Center (KhonKaen) – Manager E-Saan Software Park Krit.k@micthailand.net www.micthailand.net

2. Entrepreneur? Entrepreneur

3. Acting of being an entrepreneur Entrepreneur

4. Understand Software Eco-System Local Innovation Jobs & Opportunities Education Fostering Transforming Connections Communities Partnerships Enabling

6. Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich societyEntrepreneurship = creativity + innovation

7. From Creativity to Entreprenurship

9. Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society.

11. New ideas are much more than just random, disjointed tinkerings with a new gadget.

13. It is not necessary to possess all of these characteristics to be successful.

14. Developing creativity is a process of changing the way you look at things. To do this you must look for different or unorthodox relationships between people and things.

16. 2. Can you borrow or adapt it?

17. 3. Can you give it a new twist?

18. 4. Do you merely need more of the same?

19. 5. Do you just need less of the same?

20. 6. Is there a substitute?

21. 7. Can the parts be rearranged?

22. 8. What if we do just the opposite?

23. 9. Can ideas be combined?

24. 10. Can we put it to other uses?

25. 11. What else could we make from this?

27. introduce new services

28. introduce new methods of production

29. open new markets

30. open new sources of supply

32. Extension - the expansion of a product, service or process

33. Duplication - defined as replication of an already existing product, service or process

35. innovation is planned and predictable

36. technical specifications should be thoroughly prepared in advance

37. creativity relies on dreams and blue-sky ideas

38. big projects will develop better innovations than smaller ones, and

40. innovation is planned and predictable

41. technical specifications should be thoroughly prepared in advance

42. creativity relies on dreams and blue-sky ideas

43. big projects will develop better innovations than smaller ones, and

45. Trends Web 2.0 Web ad a Platform OS/Device independence Cloud Computing Social Network Social Network as a platform Mobile Computing Enterprise 2.0

46. The Next Decade CLOUD Live Online TV Mobile PC

47. Future Vision’s Video

48. What Is the Cloud? “software as a service” “infrastructure as a service” “platform as a service” “everything as a service” “data as a service”

49. Why The Cloud Now? “By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.” NEW ECONOMICS REDUCED MANAGEMENT REDEFINING PRODUCTIVITY Pay for what you use Lower and predictable costs Shift from capex to opex Accelerate speed to value No patching or maintenance Faster deployment Robust multi-layered security Reliability and fault-tolerance Latest software for users Internet collaboration Anywhere access Instant self-provisioning “The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

50. An Industry Trend Software + Services Desktop Extending the client experience Enterprise Power of choice Consumer Web Client-side stickiness, persistence SaaS Increasing client functionality

51. Why Customers are Embracing the Cloud Reduce CAPEX & OPEX Latest Versions with No Server Upgrades Predictable & Pay per Use Subscriptions Choice, Flexibility, & Resource Agility Merger, Acquisition & Divestitures Focus on Market Differentiation Energy Efficiency Up and Running Quickly “By 2012, 20% of businesses will own no IT assets.” Gartner, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, January, 2010 The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”– Forrester, August 2009 Survey of 318 customers on satisfaction with SaaS noted “top 3 pros were no in-house maintenance(57%), shorter rollout(49%), usable anywhere via internet(46%).” Burton Group, “Gartner and Burton Group SaaS Surveys: Same High-Level Findings, Different Conclusions.” Craig Roth July, 2009.

53. Hybrid deployments

54. Single identity system for on-premises infrastructure and cloud services

55. Consistent programming model and interoperable platform

56. Synchronized software and service experience across the PC, Web, and phone

57. Lower operating costs with instant scalability

58. Efficient design

59. 99.9% uptime SLA

60. Solid experience

61. Global investments

63. Customers Are Moving To The Cloud With Microsoft 9,000 business customers 40M paid Online seats More than 500 government entities “We looked at a variety of cloud-based offerings, and only Microsoft could meet our requirements for reliability. We have already started our rollout, and with Exchange Online, we will consolidate 42 e-mail systems into one, reducing our IT costs by at least 30%.” Olivier BaldassariCIO, Rexel Group Over 50% of the Fortune 500 “We looked at a variety of cloud-based offerings, and only Microsoft could meet our requirements for reliability. We have already started our rollout, and with Exchange Online, we will consolidate 42 e-mail systems into one, reducing our IT costs by at least 30%.” Olivier BaldassariCIO, Rexel Group “The move to Microsoft Online Services will help cut operational costs by an estimated 30% and create a variable cost model that will provide increased flexibility in the future.” Ingo ElferingVP, Information Technology Strategy GlaxoSmithKline 70% Exchanging from Notes “The move to Microsoft Online Services will help cut operational costs by an estimated 30% and create a variable cost model that will provide increased flexibility in the future.” Ingo ElferingVP, Information Technology Strategy GlaxoSmithKline “Our users consistently rave about the move to Microsoft Online Services, providing familiar, intuitive solutions that we could trust with our business communications.” Chris MillingtonGlobal CTO, McDonald’s Corporation “Our users consistently rave about the move to Microsoft Online Services, providing familiar, intuitive solutions that we could trust with our business communications.” Chris MillingtonGlobal CTO, McDonald’s Corporation 12,000 Advisor partners

64. Why Customers Are Embracing the Cloud Help Us Drive Innovation Help Us Save Money and Gain Efficiencies Help Us GrowOur Business

65. Cloud ComputingThe Microsoft Approach Extend our enterprise software that runs core functions for business today to the cloud at internet scale Develop innovative new services that expand the way end users, developers, and consumers can access and utilize the information they need, when they need it “By 2012, 40% of enterprises will adopt a blend of cloud- and premises-based approaches to meet their UC needs” Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications Bob Hafner, Bern Elliot et al/Gartner December 3, 2009 “Microsoft's cloud strategy is visionary, and its ambitions are broad and span multiple dimensions including on-premises and off-premises deployments and a variety of business models.” Vendor Focus for Microsoft: Cloud Computing Is the Next Big Thing David Mitchell Smith e al July 24, 2009

66. The Microsoft Cloud DEEP INVESTMENTS IN INFRASTRUCTURE COMMITMENT TO SERVICES EXCELLENCE CATEGORY LEADING PRODUCTS CATEGORY LEADING PRODUCTS CATEGORY LEADING PRODUCTS $2.3B invested in cloud infrastructure Geo-replicated customer data Public and private cloud flexibility 30,000 engineers working on cloud services Financially-backed uptime guarantees SAS 70 and ISO 27001 compliant Carbon footprint innovation Rapid innovation model DEEP INVESTMENTS IN INFRASTRUCTURE COMMITMENT TO SERVICES EXCELLENCE DEEP INVESTMENTS IN INFRASTRUCTURE COMMITMENT TO SERVICES EXCELLENCE Financially-backed uptime guarantees SAS 70 and ISO 27001 compliant Carbon footprint innovation Rapid innovation model Financially-backed uptime guarantees SAS 70 and ISO 27001 compliant Carbon footprint innovation Rapid innovation model $2.3B invested in cloud infrastructure Geo-replicated customer data Public and private cloud flexibility 30,000 engineers working on cloud services $2.3B invested in cloud infrastructure Geo-replicated customer data Public and private cloud flexibility 30,000 engineers working on cloud services

67. Infrastructure Investment Northern Europe North Central USA Eastern Asia Western Europe South Central USA Southeast Asia * Future data centers determined with 35 weighted criteria on a “global heatmap”

68. Microsoft Generation 4.0 Data Center Vision

69. Windows Azure Platform Compute Storage Management Database Service Bus Access Control

70. Windows Azure Platform Scalable compute and storage Automated service management Familiar tools, technologies, languages Relational storage for the cloud Consistent development model Automated database management platform AppFabric Connect existing apps to the cloud Access control service Service bus capability

71. Windows Azure PlatformDeveloper Portal Unified portal for access to Windows Azure Platform services and the Pinpoint marketplace Windows Azure Create and delete hosted services and storage accounts Deploy and maintain hosted services SQL Azure Create and drop servers and databases Manage database firewall settings AppFabric Create and delete service namespaces for AppFabric Service Bus and Access Control services http://www.microsoft.com/windowsazure/

72. For Microsoft DevelopersUsing Visual Studio 2010 and .NET Windows Azure Tools for Microsoft Visual Studio extend Visual Studio 2010 Tools support full lifecycle: creation, configuration, building, debugging, running, packaging and deployment Support for .NET 3.5 and .NET 4 frameworks Cloud project templates for C# and VB and support to add, remove and configure Azure roles Local Development Fabric and Development Storage services Cloud storage explorer Integrated deployment IntelliTrace support for services running in the cloud

73. For Non-Microsoft DevelopersUsing Eclipse, PHP, Java etc. Windows Azure Tools for Eclipse Project Creation & Migration Azure Project Structure & Management Azure Project Deployment Storage Explorer Windows Azure SDK for PHP Contributed to Zend Framework PHP classes for Windows Azure Blobs, Tables & Queues Helper Classes for HTTP transport, AuthN/AuthZ, REST & Error Management Manageability, Instrumentation & Logging support Windows Azure SDK for Java Java classes for Windows Azure Blob, Tables & Queues Used in Azure Tools for Eclipse for Storage Explorer Windows Azure Command-line Tools for PHP Cross-platform SDKs for Windows Azure Platform AppFabric Your Java Application Your PHP application REST REST Compute Storage Manage Compute Storage Manage

74. Software Process Management

76. Time overrun: 63%

77. Functionality delivered on average: 67%

78. Software Errors: $59 Billion US Economy– US National Institute of Standards & Technology NIST The State of the IndustryProject success is rare Succeeded Challenged Failed 32% 44% 24% 2008 35% 46% 19% 2006 15% 34% 51% 2004 Source: Extreme Chaos, The Standish Group International, Inc., 2004, 2006, 2008

79. The State of the IndustryProject success is rare Succeeded Challenged Failed 32% 44% 24% 2008 35% 46% 19% 2006 15% 34% 51% 2004 Lack of integrated tools Separation of business and technology Poor team communication Project tracking vs. project managing Inflexible or immature processes Difficulty balancing productivity and predictability Source: Extreme Chaos, The Standish Group International, Inc., 2004, 2006, 2008

80. What is Project Management ?

81. Stakeholder Software Provider Executive System Analyst Developer Tester Implementer Quality Assurance Document Controller Software Consumer Executive Project Leader System Admin Primary User Secondary User PM

82. Skill for PM. Business Thinking Financial Economic Local & Global Information News, Conversation, Research etc. Software Development Lifecycle Software Management Process Software Development Process Team Management Etc.

83. Software Development Lifecycle(SDLC)

84. Software Management Process

86. Enforcement of processes that span these activities

87. Management of relationships between development artifacts used or produced by these activities

89. Software Development Process Software Development Model Waterfall Spiral Extreme Programming Agile ** Rational Unify Process CMMI

90. ISO 29110 Management Process Extracted from ISO/IEC 29110

91. ISO 29110 Implement Process Extracted from ISO/IEC 29110

92. Team Management Meeting – Update Project Status, Problem, Brain Strom Daily Weekly Monthly Review Requirement Analysis & Design Implementation Monitor Commitment Risk Management

93. Meeting & Brain Strom Tips Objective Invite Attendee Note Sound Record Video Record Onenote Summary Share Everything Via Email Via SharePoint

94. Software Process Integration Tools Microsoft Office Project , Excel Visual Studio Team Foundation Server Sharepoint SVG. (Opensource)

95. Business Management

96. 4 M for Business

97. Financial Support Loaning Capital Banks Mortgage Own Capital FM. Saving Money Balance your capital for good investment and cash flow

98. Type of Cost

99. Return of Investment (ROI)

100. Local Partners and Sponsors for Software Business

101. Local Software Company