These are the slides from my keynote for the ECDL Foundation Forum taking place in London on 15 May 2013. The session covers how to use digital and social media to continue to engage with clients and attract new customers to the training programmes offered by the Foundation's members. If you have any questions please contact me at http://www.KrishnaDe.com

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#ECDL Forum
Integrating Digital Technologies
To Re-engage With Existing Candidates
And To Attract New Clients
Photo credit http://bgn.bz/employeetraining
ECDL Foundation Forum
London May 2013

2. 1. Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your
social media activities are integrated into your communications
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3. Review your analytics to understand what device people are using to
access your online content and develop a plan to ensure it is accessible
2. Be Ready For The Mobile Client
The device we choose to use is often driven by the context including
when we search and where we are searching from
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KrishnaDe.com

4. 3. Invest In Your Home Base
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KrishnaDe.com
We can benefit from social platforms but remember that they
Can change or event terminate their service with little notice

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4. Ensure That Governance And
Social Media Policies Are In Place
Social media policies integrate with policies you have in place already
Find resources at http://bgn.bz/socialmediapolicies
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5. Implement Measurement Tools
Track the performance of your social media marketing using tools e.g. HootSuite, short URL
tools , Facebook Insights and Google Analytics social reports http://bgn.bz/gasa
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http://bgn.bz/cables

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6. Understand Why People Will Connect
Evaluate the kinds of content that will be of interest and engage your
social media communities - consider asking them or undertaking research
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8. Source: Exact Target April 2013

9. Source: Exact Target April 2013

10. Why do consumers ‘Like’ a company, association or organisation on Facebook
Source: Exact Target April 2013

11. Why do consumers ‘Like’ a company, association or organisation on Facebook
Source: Exact Target April 2013

12. Source: Exact Target April 2013

13. Source: Exact Target April 2013

14. Source: Exact Target April 2013
What sites or platforms we visit
online first thing in the morning

15. Source: Exact Target April 2013
What sites or platforms we
visit online in the evening

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7. Monitor Your Online Reputation
Use tools such as Google Alerts, HootSuite and Mention to help you
monitor your online reputation http://bit.ly/12tBXgV
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17. It is essential that we integrate engaging visual content
which will also help encourage online sharing
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KrishnaDe.com

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Create Interesting And Engaging Images
If you have a limited budget you can create images using your
smart phone as there are many apps available such as Diptic

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Create Templates To Support You
Consider asking a graphic designer to create some templates for you to
use or create them yourself using free tools such as PicMonkey

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Create Engaging Infographics
Turn research and data into information graphic using tools
such as Infogr.am, PowerPoint or even some coloured pens

21. 9. Make Your Content Easy To Share
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Enable your content to be shared from your website
and use platforms that enable others to embed your content
KrishnaDe.com

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Have You Integrated Share Buttons?
Add share buttons so content can easily be shared to social
networks and even email e.g. using tools such as ShareThis.com

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What Happens When People Share Your Content
On Twitter?
Consider how you construct your headlines including your key words so that
you encourage the reader to follow the link if shared on social networks

24. KrishnaDe.com Source: Compete and Twitter Study US Users February 2013
Bonus Twitter Tips
60 per cent of users are using mobile devices

25. KrishnaDe.com Source: Compete and Twitter Study US Users February 2013
And they are …

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Have You Enabled Twitter Cards On Your Website?
Enable Twitter Cards http://bgn.bz/twittercards

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Can You Create Short Form Content?
Consider how you can tell your story in a
six second video series http://bgn.bz/brandsonvine+

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What Happens When People Share Your
Content On Facebook?
Visual content can increase engagement so upload images to your Facebook
Page rather than sharing links. Remember to schedule and target your updates

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Bonus Facebook Tips
Attract targeted traffic using Facebook Ads and use the Facebook Power Editor
so you can publish Ads in mobile devices http://bgn.bz/fbpowereditor

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Track Conversions Of Your Facebook Ads
Create a Conversion Pixel and add it to your landing page

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Attract More Leads With Your Facebook
Cover Image And Apps
Review Facebook cover image guidelines and consider adding a
call to action – integrate your marketing using Facebook Apps

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What Happens When People
Share Your Content On LinkedIn?
When you share content to LinkedIn, just as you can with Facebook, you can
change the headline, call to action and the image to increase engagement

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Bonus LinkedIn Tips
When you post and update on LinkedIn you can share it with individuals and Groups
You can also ‘tag’ someone in your update – use this feature carefully

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Use LinkedIn To Attract Traffic And Leads
You can edit your profile URL so that you have a shorter link to promote your profile
Add a link to a relevant page on your company website including a call to action

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Establish Your Company Page
Organisations can establish a free Company page where they can
publish updates and details of their products and services

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Have You Optimised Your YouTube Channel?
Change your cover image , add your social links, create an introductory
video to feature on your channel and customise your playlists

37. Accenture Consumer Trends Study
"Within search results, information tied
to verified online profiles will be ranked
higher than content without such
verification, which will result in most
users naturally clicking on the top
(verified) results. The true cost of
remaining anonymous, then, might be
irrelevance.“ Eric Schmidt, Executive Chairman, Google
KrishnaDe.com Article http://bgn.bz/gpschmidt
10. Ignore Google Plus At Your Peril
Source: “The New Digital Age”, a new book to be released in April 2013

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Take the time to revisit and update your Google Local Page or
establish a Google Plus Page to increase online visibility
What Do Search Results Reveal?

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Establish rel=Author and rel=Publisher
Implement Google authorship mark up connecting your
Google Plus business page to your website

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Establish rel=Author and rel=Publisher
Implement Google authorship mark up connecting Google Plus
personal profiles to your website identifying your content authors

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Participate In Google Plus Communities
And Hangouts
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Create your own public or private community and explore the
opportunity to use Google Hangouts for live events

42. Let’s stay in contact on
Google Plus
where I share social business trends
Just ‘Click’ on the image below to add me to your Circles

43. If you found this presentation of interest
please look left and click to share the
presentation with your network
Thank you!