Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign. Influencer outreach does need to be managed carefully just as you would take care with traditional media outreach. These slides are a primer for the digital marketing and online PR programmes I am delivering this month. If you have questions about influencer marketing you can connect with me on Google Plus http://bit.ly/KrishnaDe or message me at Facebook http://www.Facebook.com/KrishnaDe and of course find me online at http://www.KrishnaDe.com

1. Are you using
blogger outreach
and
influencer marketing
as part of
your PR campaign?

2. Online contacts could
share your campaign
on many platforms
such as Facebook,
Twitter, Vine or even
SlideShare (like this)

3. As an example here
is a current campaign
in Ireland from the
drinks company
InnocentDrinks.ie

4. They have connected
to people in traditional
media and to bloggers (like
me) sharing details
of their campaign and
providing product samples

5. Here are some of
the photos that have
already been posted

6. I chose to share about
the campaign in a video
on YouTube and a
photo I shared on
Instagram and Twitter
- here is what I said

7. Look what is
happening over at
Fruit Towers
in Dublin this week

8. Goodness
messages
are
powering
their
juicer

9. Get involved at
Facebook.com/innocent.smoothies

10. Or send a Tweet to @innocentireland
Tell them how you are sharing goodness
remember to include #innocentgoodness

11. Your message may even win
you a prize

12. Thank you
@Innocent Ireland
for the lovely juice
you sent us
MNMNMNM
@KrishnaDe and family

13. And here
is the
photo
I shared
Note: their
juices are
delicious!

14. Innocent Ireland share the latest
Tweets on a live stream
on their Facebook Page ...

15. ... and they have promoted
the campaign on their website

16. Are you missing an
opportunity by
not integrating
influencer marketing
in your PR campaign?

17. I hope you enjoyed
this example of
influencer marketing.
For more tips connect
to me on Google Plus
http://Bit.ly/KrishnaDe