SlideShare a Scribd company logo

13 Considerations For Digital Marketing And Social Media Communications In 2013

•
•
Krishna De
Krishna De

This presentation was given to members of the Chartered Institute of Marketing and The Chartered Institute of Public Relations in Northern Ireland. If you find the presentation of interest please join me on Google Plus where I share research and data to help you build capability in your organisation to support you in your journey to becoming a social business. You will find me at http://bit.ly/KrishnaDe

Business
1 of 25
Download to read offline
13 Considerations For Digital Marketing And Social Media Communications In 2013 Presented by Krishna De at a briefing of The Chartered Institute of Marketing and The Chartered Institute of Public Relations February 2013
The Largest Demographic Online In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphones KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
Is Your Digital Marketing Mobile Ready? 74 % of users are more likely to return to a mobile site* Almost one third of page view in the UK are from mobiles or tablets Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Search Engine Watch http://bgn.bz/sejses
The Most Popular Social Networking Sites In The UK Are… Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com
Is Pinterest Relevant For Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK 15 % of US Adults Online Use Pinterest while 16% Use Twitter Source: Pew Internet December 2012* Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Article http://bgn.bz/gppid12
CEO’s Believe Social Media Will Become One Of The Top Two Ways To Engage Customers (first will continue to be face to face) Source: IBM Global CEO Study 2012 KrishnaDe.com Source:: IBM Global CEO Study 2012
CEO’s Of The World’s Top 50 Companies Are Increasingly Engaging In Digital Communications And Social Media Your Website KrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013
What Is Your Cost Per Lead By Channel? Your Website KrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012
The Emergence Of Converged Media To Enhance Marketing Effectiveness KrishnaDe.com Source: Converged Media Imperative Altimeter Group
Becoming A Social Enterprise Social Media Is No Longer Just About Marketing And PR Your Website Increasingly we see organisations benefit from integrating social technologies across the KrishnaDe.com organisation, enhancing organisational effectiveness and employee engagement
Photo credit http://bgn.bz/flwindmill P.O.W.E.R Use the P.O.W.E.R plan to audit and evaluate how effectively KrishnaDe.com your social media activities are integrated into your marketing
1. Be Proactive To Prevent A Social Media Crisis KrishnaDe.com Article http://bgn.bz/smp
Photo credit http://bgn.bz/flnest 2. Invest In Your Home Base We can benefit from social platforms but remember that they may decide KrishnaDe.com close, a recent example being Posterous http://bgn.bz/gpposterous
Photo credit http://bgn.bz/flcontentteam 3. Establish Your Content Team Build capability in your organisation not only in formal social media KrishnaDe.com education but also in how to create relevant and engaging content
4. Use Content Aggregation And Curation To Support Your Position Of Thought Leadership KrishnaDe.com Article http://bgn.bz/klmmsm
5. Build An Infrastructure So You Can Communicate In Real Time KrishnaDe.com Article http://bgn.bz/oreo
Photo credit http://bgn.bz/flcameras It is essential that we plan our content marketing online and offline to KrishnaDe.com include visual elements – this will also help encourage online sharing
7. Explore Opportunities For Social Commerce KrishnaDe.com Article http://bgn.bz/gpats
8. Fully Integrate Social Customer Support Are you ready to scale your support? KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012
Photo credit http://bgn.bz/flsharing 9. Make Your Content Easy To Share If you have developed great content enable it to easily be shared from your KrishnaDe.com website and using platforms that enable others to embed your content
10. Remember To Integrate Your Social Media Online And Offline KrishnaDe.com Article http://bgn.bz/klmmsm
11. Ignore Google At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013 "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clickingStudy the top Accenture Consumer Trends on (verified) results. The true cost of remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, Google KrishnaDe.com Article http://bgn.bz/gpschmidt
Photo credit http://bgn.bz/flwarning 12. Integrate Digital Communications Into Your Crisis Management Plans Ensure your risk management and crisis management plans to take into account how you can use KrishnaDe.com social technologies both as an early warning system and to share your resulting communications
13. Proactively Manage Your Own Digital Footprint As a professional in marketing or public relations we need to remember to manage KrishnaDe.com our own digital footprint and online reputation to support our career goals
If you found this of interest let’s connect On Google Plus where I share latest trends and research http://bit.ly/KrishnaDe

Recommended

social media and business-to-business
social media and business-to-businesssocial media and business-to-business
social media and business-to-businessKarim Kanji
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Social Media Marketing for B2B
Social Media Marketing for B2BSocial Media Marketing for B2B
Social Media Marketing for B2BSymantec
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
 
The Social Integration Journey
The Social Integration JourneyThe Social Integration Journey
The Social Integration JourneyGaurav Mishra
 
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, BestSharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, BestChristian Buckley
 
Search and Social Integration
Search and Social IntegrationSearch and Social Integration
Search and Social IntegrationGene Leshinsky
 

Recommended

social media and business-to-business
social media and business-to-businesssocial media and business-to-business
social media and business-to-businessKarim Kanji
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Social Media Marketing for B2B
Social Media Marketing for B2BSocial Media Marketing for B2B
Social Media Marketing for B2BSymantec
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
 
The Social Integration Journey
The Social Integration JourneyThe Social Integration Journey
The Social Integration JourneyGaurav Mishra
 
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, BestSharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, BestChristian Buckley
 
Search and Social Integration
Search and Social IntegrationSearch and Social Integration
Search and Social IntegrationGene Leshinsky
 
Enterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise SocialEnterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise SocialSocialcast
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media StrategyKristen Jacobs
 
Trend assessment share button
Trend assessment share buttonTrend assessment share button
Trend assessment share buttonMrDavidStein
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)LEAP
 
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveMarketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyOgilvy Consulting
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxAshten Fizer
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social MarketersHearsay Systems
 
Social Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal IndustrySocial Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal Industry6S Marketing
 
The newconversation
The newconversationThe newconversation
The newconversationnettib
 
Use of Social media in HR
Use of Social media in HRUse of Social media in HR
Use of Social media in HRSMITA RASTOGI
 
Social Search Optimization
Social Search OptimizationSocial Search Optimization
Social Search OptimizationChristy Belden
 
Email and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEmail and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEdmund Wong
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
 
How to utilize social media channels for content marketing
How to utilize social media channels for content marketingHow to utilize social media channels for content marketing
How to utilize social media channels for content marketingSem Jacobs
 
Social media for government and public sector organisations
Social media for government and public sector organisationsSocial media for government and public sector organisations
Social media for government and public sector organisationsKrishna De
 
Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Krishna De
 

More Related Content

What's hot

Enterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise SocialEnterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise SocialSocialcast
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media StrategyKristen Jacobs
 
Trend assessment share button
Trend assessment share buttonTrend assessment share button
Trend assessment share buttonMrDavidStein
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)LEAP
 
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveMarketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyOgilvy Consulting
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxAshten Fizer
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social MarketersHearsay Systems
 
Social Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal IndustrySocial Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal Industry6S Marketing
 
The newconversation
The newconversationThe newconversation
The newconversationnettib
 
Use of Social media in HR
Use of Social media in HRUse of Social media in HR
Use of Social media in HRSMITA RASTOGI
 
Social Search Optimization
Social Search OptimizationSocial Search Optimization
Social Search OptimizationChristy Belden
 
Email and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEmail and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEdmund Wong
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
 
How to utilize social media channels for content marketing
How to utilize social media channels for content marketingHow to utilize social media channels for content marketing
How to utilize social media channels for content marketingSem Jacobs
 

What's hot (20)

Enterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise SocialEnterprise Winning: Big Companies Getting Value from Enterprise Social
Enterprise Winning: Big Companies Getting Value from Enterprise Social
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media Strategy
 
Trend assessment share button
Trend assessment share buttonTrend assessment share button
Trend assessment share button
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
 
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveMarketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media Overview
 
Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business Strategy
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog Interactive
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphx
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers
 
Social Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal IndustrySocial Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal Industry
 
The newconversation
The newconversationThe newconversation
The newconversation
 
Use of Social media in HR
Use of Social media in HRUse of Social media in HR
Use of Social media in HR
 
Social Search Optimization
Social Search OptimizationSocial Search Optimization
Social Search Optimization
 
Email and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEmail and Social Media Marketing Synergies - Responsys Leadersihp Forum
Email and Social Media Marketing Synergies - Responsys Leadersihp Forum
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
 
How to utilize social media channels for content marketing
How to utilize social media channels for content marketingHow to utilize social media channels for content marketing
How to utilize social media channels for content marketing
 

Similar to 13 Considerations For Digital Marketing And Social Media Communications In 2013

Social media for government and public sector organisations
Social media for government and public sector organisationsSocial media for government and public sector organisations
Social media for government and public sector organisationsKrishna De
 
Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Krishna De
 
Social media for librarians in the public sector - Health Sciences Library Gr...
Social media for librarians in the public sector - Health Sciences Library Gr...Social media for librarians in the public sector - Health Sciences Library Gr...
Social media for librarians in the public sector - Health Sciences Library Gr...Krishna De
 
Digital pr case studies
Digital pr case studies Digital pr case studies
Digital pr case studiesMarketers 24x7
 
IBM BP Kickoff and Digital Marketing
IBM BP Kickoff and Digital MarketingIBM BP Kickoff and Digital Marketing
IBM BP Kickoff and Digital MarketingIBM Danmark
 
Social Media and CRM - Short Paper
Social Media and CRM - Short PaperSocial Media and CRM - Short Paper
Social Media and CRM - Short PaperKathan Bhatt
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011Bernie Borges
 
Understanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthUnderstanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthDawn Yankeelov
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers Beyond
 
Brands as Publishers - A Beyond Best Practice Guide
Brands as Publishers - A Beyond Best Practice Guide Brands as Publishers - A Beyond Best Practice Guide
Brands as Publishers - A Beyond Best Practice Guide Beyond
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media LandscapeDan Elder, MS
 
Why bother bout Social Media
Why bother bout Social MediaWhy bother bout Social Media
Why bother bout Social MediaNipun Kapur
 
Social media mrktg presentation
Social media mrktg presentationSocial media mrktg presentation
Social media mrktg presentationSanjiv Choudhary
 
Social media for hr v 06.09 final
Social media for hr v 06.09 finalSocial media for hr v 06.09 final
Social media for hr v 06.09 finalVijai R Swaminathan
 

Similar to 13 Considerations For Digital Marketing And Social Media Communications In 2013 (20)

Social media for government and public sector organisations
Social media for government and public sector organisationsSocial media for government and public sector organisations
Social media for government and public sector organisations
 
Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...Integrating digital technologies to re-engage with exisiting candidates and t...
Integrating digital technologies to re-engage with exisiting candidates and t...
 
Social media for librarians in the public sector - Health Sciences Library Gr...
Social media for librarians in the public sector - Health Sciences Library Gr...Social media for librarians in the public sector - Health Sciences Library Gr...
Social media for librarians in the public sector - Health Sciences Library Gr...
 
Content marketing
Content marketingContent marketing
Content marketing
 
Digital pr case studies
Digital pr case studies Digital pr case studies
Digital pr case studies
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Is your retail business social printing version 01.27.12
Is your retail business social printing version 01.27.12Is your retail business social printing version 01.27.12
Is your retail business social printing version 01.27.12
 
IBM BP Kickoff and Digital Marketing
IBM BP Kickoff and Digital MarketingIBM BP Kickoff and Digital Marketing
IBM BP Kickoff and Digital Marketing
 
Social Media and CRM - Short Paper
Social Media and CRM - Short PaperSocial Media and CRM - Short Paper
Social Media and CRM - Short Paper
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011
 
Understanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthUnderstanding the Marketing Mix for Growth
Understanding the Marketing Mix for Growth
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers
 
Brands as Publishers - A Beyond Best Practice Guide
Brands as Publishers - A Beyond Best Practice Guide Brands as Publishers - A Beyond Best Practice Guide
Brands as Publishers - A Beyond Best Practice Guide
 
The web in 2018
The web in 2018The web in 2018
The web in 2018
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
Why bother bout Social Media
Why bother bout Social MediaWhy bother bout Social Media
Why bother bout Social Media
 
Social media mrktg presentation
Social media mrktg presentationSocial media mrktg presentation
Social media mrktg presentation
 
Social media for hr v 06.09 final
Social media for hr v 06.09 finalSocial media for hr v 06.09 final
Social media for hr v 06.09 final
 
Brands as publishers
Brands as publishersBrands as publishers
Brands as publishers
 

More from Krishna De

Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live Streams
Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live StreamsLive Stream Insiders EP165: Content Topics And Trends For Your 2019 Live Streams
Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live StreamsKrishna De
 
Live Stream Insiders 10 June 2018
Live Stream Insiders 10 June 2018Live Stream Insiders 10 June 2018
Live Stream Insiders 10 June 2018Krishna De
 
Live Stream News Week Commencing 26 March 2017
Live Stream News Week Commencing 26 March 2017Live Stream News Week Commencing 26 March 2017
Live Stream News Week Commencing 26 March 2017Krishna De
 
How to use Facebook Live to bring your brand to life
How to use Facebook Live to bring your brand to lifeHow to use Facebook Live to bring your brand to life
How to use Facebook Live to bring your brand to lifeKrishna De
 
Technology Trends 2017
Technology Trends 2017Technology Trends 2017
Technology Trends 2017Krishna De
 
Deloitte mobile consumer report UK 2016
Deloitte mobile consumer report UK 2016Deloitte mobile consumer report UK 2016
Deloitte mobile consumer report UK 2016Krishna De
 
Ireland mobile consumer survey by Deloitte 2016
Ireland mobile consumer survey by Deloitte 2016Ireland mobile consumer survey by Deloitte 2016
Ireland mobile consumer survey by Deloitte 2016Krishna De
 
Ericsson mobility report November 2016 Internet of Things
Ericsson mobility report November 2016 Internet of ThingsEricsson mobility report November 2016 Internet of Things
Ericsson mobility report November 2016 Internet of ThingsKrishna De
 
Ericsson mobility report November 2016 on live streaming trends
Ericsson mobility report November 2016 on live streaming trendsEricsson mobility report November 2016 on live streaming trends
Ericsson mobility report November 2016 on live streaming trendsKrishna De
 
UK Business Digital Index 2016
UK Business Digital Index 2016UK Business Digital Index 2016
UK Business Digital Index 2016Krishna De
 
Draft report on Harmful Communications and Digital Safety in Ireland
Draft report on Harmful Communications and Digital Safety in IrelandDraft report on Harmful Communications and Digital Safety in Ireland
Draft report on Harmful Communications and Digital Safety in IrelandKrishna De
 
Digital insights report 2016 Ireland by Virgin Media
Digital insights report 2016 Ireland by Virgin MediaDigital insights report 2016 Ireland by Virgin Media
Digital insights report 2016 Ireland by Virgin MediaKrishna De
 
UK digital marketing overview June 2016
UK digital marketing overview June 2016UK digital marketing overview June 2016
UK digital marketing overview June 2016Krishna De
 
Facebook Branded Content Guidelines 2016
Facebook Branded Content Guidelines 2016Facebook Branded Content Guidelines 2016
Facebook Branded Content Guidelines 2016Krishna De
 
CMA UK open letter to retailers about online reviews
CMA UK open letter to retailers about online reviewsCMA UK open letter to retailers about online reviews
CMA UK open letter to retailers about online reviewsKrishna De
 
EU Guidelines On The Right To Be Forgotten Implementation November 2014
EU Guidelines On The Right To Be Forgotten Implementation November 2014EU Guidelines On The Right To Be Forgotten Implementation November 2014
EU Guidelines On The Right To Be Forgotten Implementation November 2014Krishna De
 
Into Focus - a benchmark guide to effective nonprofit video
Into Focus - a benchmark guide to effective nonprofit videoInto Focus - a benchmark guide to effective nonprofit video
Into Focus - a benchmark guide to effective nonprofit videoKrishna De
 
Net Children Go Mobile European Report February 2014
Net Children Go Mobile European Report February 2014Net Children Go Mobile European Report February 2014
Net Children Go Mobile European Report February 2014Krishna De
 
Net Children Go Mobile Initial Findings From Ireland
Net Children Go Mobile Initial Findings From IrelandNet Children Go Mobile Initial Findings From Ireland
Net Children Go Mobile Initial Findings From IrelandKrishna De
 
An exploration of e-safety messages to young people, parents and practitioner...
An exploration of e-safety messages to young people, parents and practitioner...An exploration of e-safety messages to young people, parents and practitioner...
An exploration of e-safety messages to young people, parents and practitioner...Krishna De
 

More from Krishna De (20)

Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live Streams
Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live StreamsLive Stream Insiders EP165: Content Topics And Trends For Your 2019 Live Streams
Live Stream Insiders EP165: Content Topics And Trends For Your 2019 Live Streams
 
Live Stream Insiders 10 June 2018
Live Stream Insiders 10 June 2018Live Stream Insiders 10 June 2018
Live Stream Insiders 10 June 2018
 
Live Stream News Week Commencing 26 March 2017
Live Stream News Week Commencing 26 March 2017Live Stream News Week Commencing 26 March 2017
Live Stream News Week Commencing 26 March 2017
 
How to use Facebook Live to bring your brand to life
How to use Facebook Live to bring your brand to lifeHow to use Facebook Live to bring your brand to life
How to use Facebook Live to bring your brand to life
 
Technology Trends 2017
Technology Trends 2017Technology Trends 2017
Technology Trends 2017
 
Deloitte mobile consumer report UK 2016
Deloitte mobile consumer report UK 2016Deloitte mobile consumer report UK 2016
Deloitte mobile consumer report UK 2016
 
Ireland mobile consumer survey by Deloitte 2016
Ireland mobile consumer survey by Deloitte 2016Ireland mobile consumer survey by Deloitte 2016
Ireland mobile consumer survey by Deloitte 2016
 
Ericsson mobility report November 2016 Internet of Things
Ericsson mobility report November 2016 Internet of ThingsEricsson mobility report November 2016 Internet of Things
Ericsson mobility report November 2016 Internet of Things
 
Ericsson mobility report November 2016 on live streaming trends
Ericsson mobility report November 2016 on live streaming trendsEricsson mobility report November 2016 on live streaming trends
Ericsson mobility report November 2016 on live streaming trends
 
UK Business Digital Index 2016
UK Business Digital Index 2016UK Business Digital Index 2016
UK Business Digital Index 2016
 
Draft report on Harmful Communications and Digital Safety in Ireland
Draft report on Harmful Communications and Digital Safety in IrelandDraft report on Harmful Communications and Digital Safety in Ireland
Draft report on Harmful Communications and Digital Safety in Ireland
 
Digital insights report 2016 Ireland by Virgin Media
Digital insights report 2016 Ireland by Virgin MediaDigital insights report 2016 Ireland by Virgin Media
Digital insights report 2016 Ireland by Virgin Media
 
UK digital marketing overview June 2016
UK digital marketing overview June 2016UK digital marketing overview June 2016
UK digital marketing overview June 2016
 
Facebook Branded Content Guidelines 2016
Facebook Branded Content Guidelines 2016Facebook Branded Content Guidelines 2016
Facebook Branded Content Guidelines 2016
 
CMA UK open letter to retailers about online reviews
CMA UK open letter to retailers about online reviewsCMA UK open letter to retailers about online reviews
CMA UK open letter to retailers about online reviews
 
EU Guidelines On The Right To Be Forgotten Implementation November 2014
EU Guidelines On The Right To Be Forgotten Implementation November 2014EU Guidelines On The Right To Be Forgotten Implementation November 2014
EU Guidelines On The Right To Be Forgotten Implementation November 2014
 
Into Focus - a benchmark guide to effective nonprofit video
Into Focus - a benchmark guide to effective nonprofit videoInto Focus - a benchmark guide to effective nonprofit video
Into Focus - a benchmark guide to effective nonprofit video
 
Net Children Go Mobile European Report February 2014
Net Children Go Mobile European Report February 2014Net Children Go Mobile European Report February 2014
Net Children Go Mobile European Report February 2014
 
Net Children Go Mobile Initial Findings From Ireland
Net Children Go Mobile Initial Findings From IrelandNet Children Go Mobile Initial Findings From Ireland
Net Children Go Mobile Initial Findings From Ireland
 
An exploration of e-safety messages to young people, parents and practitioner...
An exploration of e-safety messages to young people, parents and practitioner...An exploration of e-safety messages to young people, parents and practitioner...
An exploration of e-safety messages to young people, parents and practitioner...
 

Recently uploaded

Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 

Recently uploaded (20)

Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 

13 Considerations For Digital Marketing And Social Media Communications In 2013

  • 1. 13 Considerations For Digital Marketing And Social Media Communications In 2013 Presented by Krishna De at a briefing of The Chartered Institute of Marketing and The Chartered Institute of Public Relations February 2013
  • 2. The Largest Demographic Online In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphones KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
  • 3. Is Your Digital Marketing Mobile Ready? 74 % of users are more likely to return to a mobile site* Almost one third of page view in the UK are from mobiles or tablets Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Search Engine Watch http://bgn.bz/sejses
  • 4. The Most Popular Social Networking Sites In The UK Are… Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com
  • 5. Is Pinterest Relevant For Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK 15 % of US Adults Online Use Pinterest while 16% Use Twitter Source: Pew Internet December 2012* Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Article http://bgn.bz/gppid12
  • 6. CEO’s Believe Social Media Will Become One Of The Top Two Ways To Engage Customers (first will continue to be face to face) Source: IBM Global CEO Study 2012 KrishnaDe.com Source:: IBM Global CEO Study 2012
  • 7. CEO’s Of The World’s Top 50 Companies Are Increasingly Engaging In Digital Communications And Social Media Your Website KrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013
  • 8. What Is Your Cost Per Lead By Channel? Your Website KrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012
  • 9. The Emergence Of Converged Media To Enhance Marketing Effectiveness KrishnaDe.com Source: Converged Media Imperative Altimeter Group
  • 10. Becoming A Social Enterprise Social Media Is No Longer Just About Marketing And PR Your Website Increasingly we see organisations benefit from integrating social technologies across the KrishnaDe.com organisation, enhancing organisational effectiveness and employee engagement
  • 11. Photo credit http://bgn.bz/flwindmill P.O.W.E.R Use the P.O.W.E.R plan to audit and evaluate how effectively KrishnaDe.com your social media activities are integrated into your marketing
  • 12. 1. Be Proactive To Prevent A Social Media Crisis KrishnaDe.com Article http://bgn.bz/smp
  • 13. Photo credit http://bgn.bz/flnest 2. Invest In Your Home Base We can benefit from social platforms but remember that they may decide KrishnaDe.com close, a recent example being Posterous http://bgn.bz/gpposterous
  • 14. Photo credit http://bgn.bz/flcontentteam 3. Establish Your Content Team Build capability in your organisation not only in formal social media KrishnaDe.com education but also in how to create relevant and engaging content
  • 15. 4. Use Content Aggregation And Curation To Support Your Position Of Thought Leadership KrishnaDe.com Article http://bgn.bz/klmmsm
  • 16. 5. Build An Infrastructure So You Can Communicate In Real Time KrishnaDe.com Article http://bgn.bz/oreo
  • 17. Photo credit http://bgn.bz/flcameras It is essential that we plan our content marketing online and offline to KrishnaDe.com include visual elements – this will also help encourage online sharing
  • 18. 7. Explore Opportunities For Social Commerce KrishnaDe.com Article http://bgn.bz/gpats
  • 19. 8. Fully Integrate Social Customer Support Are you ready to scale your support? KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012
  • 20. Photo credit http://bgn.bz/flsharing 9. Make Your Content Easy To Share If you have developed great content enable it to easily be shared from your KrishnaDe.com website and using platforms that enable others to embed your content
  • 21. 10. Remember To Integrate Your Social Media Online And Offline KrishnaDe.com Article http://bgn.bz/klmmsm
  • 22. 11. Ignore Google At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013 "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clickingStudy the top Accenture Consumer Trends on (verified) results. The true cost of remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, Google KrishnaDe.com Article http://bgn.bz/gpschmidt
  • 23. Photo credit http://bgn.bz/flwarning 12. Integrate Digital Communications Into Your Crisis Management Plans Ensure your risk management and crisis management plans to take into account how you can use KrishnaDe.com social technologies both as an early warning system and to share your resulting communications
  • 24. 13. Proactively Manage Your Own Digital Footprint As a professional in marketing or public relations we need to remember to manage KrishnaDe.com our own digital footprint and online reputation to support our career goals
  • 25. If you found this of interest let’s connect On Google Plus where I share latest trends and research http://bit.ly/KrishnaDe