Mastering Wealth with YouTube Content Marketing.pdf
Katie haden nls7
1. Photo by emeraldisledruid - Creative Commons Attribution-Generic-ShareAlike License https://www.flickr.com/photos/druidicparadise/367212065
Putting the ‘whoa’ into SEO:
Increasing online visibility with search engine optimisation
2. Photo by Stéfan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
3.
4.
5.
6. Photo by angela n. - Creative Commons Attribution License https://www.flickr.com/photos/34517103@N00
7. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck
8. Photo by caperberry.tj - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/74778737@N07 Created with Haiku Deck
9. McInery & Turner. 2013. “Social media strategy 2013-2014” available at: http://www.nla.gov.au/policy-and-planning/social-media-strategy-2013 Created with Haiku Deck
“Generate public
awareness of
services, collections
and activities.”
(2013-2014 Social media strategy)
A primary goal of social media
(National Library of Australia)
10. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
11.
12.
13.
14.
15.
16.
17. Photo by metabrilliant - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35704346@N00 Created with Haiku Deck
18.
19.
20.
21.
22.
23.
24. Photo by remediate.this - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28187437@N00 Created with Haiku Deck
27. Photo by Joachim S. Müller - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/74743437@N00 Created with Haiku Deck
Hinweis der Redaktion
How does a search engine decide that the information on a website is trustworthy/relevant?
How we see websites
How search engines see websites
Less complex but still confusing definition of seo #2
Most people’s attempt to actually define SEO (even though we’re pretty good at it)
Basic part of the actual definition
Which means that content is found. Which is really the end goal of libraries.
NLA recognise how social media works with engagement and communication
Social media is also great at organic, free seo!
There’s no point posting something that is out of date, a broken link, or boring. Drive the user to the information and don’t make them work hard for it! make it fun, make it informative: what do you like looking at on facebook? Think like a user.
Link to your content wherever you can. There is a fine line between spam and sharing, so be careful. But if you can use links, USE LINKS. Every click boots your rep as an authority to a search engine.
It’s not just about facebook. And it’s not just about twitter. If you’ve got a message that can be shared on multiple platforms, do it. tailor the message to suit the platform and the audience.
Going back to being descriptive, but now we’re talking about titles. Tags etc.
Find other people or libraries that are sharing and build a buddy system. UK libraries have this down pat, and you’ll often see banter between the uni libraries. It’s cute, it’s fun, and you’ll get your message out to a larger audience.