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App Store keyword popularity
How good is AppCod.es
popularity ranking algorithm?

or, “why we’re better than
Google Adwords Keyword tool”




by AppCod.es
31st August 2012
AppCod.es

AppCod.es shows you
an estimated App Store search query popularity




 but how confident are we about it?
AppCod.es

How else can you estimate the keyword popularity?

- common sense ;)

- compare it to Google Adwords Keyword tool
http://adwords.google.com/o/KeywordTool

- compare it to the Chomp App Search analytics
http://chomp.com/etc/chomp-charts/jan-2012

- see whether a phrase appears in hints in the App Store
AppCod.es




Let’s compare these tools.
AppCod.es
Puzzle Games
In top search queries in
the Chomp’s report
AppCod.es
Puzzle Games
In top search queries in
the Chomp’s report




                           Not so popular according to
                           Google Keywords tool
AppCod.es
Puzzle Games
In top search queries in
the Chomp’s report




                                   Not so popular according to
                                   Google Keywords tool




                       common sense suggests Chomp is right
AppCod.es



              our result




like Chomp says - a very popular query
AppCod.es

Education

•   not a good search query

•   too general

•   people rather look for more specific things
AppCod.es
Education

•   not a good search query

•   too general

•   people rather look for more specific things

•   nevertheless Google shows it high
AppCod.es
Education

•   not a good search query

•   too general

•   people probably rather look for more specific things

•   nevertheless Google shows it high
                                           our results for comparison
AppCod.es
Education



•   education less popular than Angry Birds? makes sense.



                                         our results for comparison
AppCod.es
Reddit


•   our estimate - ~380k Reddit users have iPhone
    (5,5M users according to Google Planner * 7% iPhone owners)

•   Reddit is probably less popular than Chrome, or a flashlight app


    Google Adwords                      AppCod.es
AppCod.es
A different approach

           the popularity by AppCod.es




                    how many people downloaded top
                    apps found for a given search query
                    (using Xyologic data)
AppCod.es




We’re not perfect
AppCod.es
We’re not perfect

•   some of our data sources are >1 month old,
    so if a query is very fresh, we’ll display a lower rank

•   some of the queries are missing from the
    database. if we show “-”, it probably means the query
    is unpopular, but in rare cases we just have no data

•   a difference of 20 in hotness may be a
    statistical error (i.e. if one phrase is 40, and
    another is 50, we really don’t know which one is more
    popular)
AppCod.es
Keep in mind




 - the phrase popularity is still an experimental feature
 - it’s better to rank top5 in the not-so-popular
 phrases, than rank top15 in the most popular ones
 - iterate, iterate, iterate.
 with every update remove the worst performing phrases
 and try some new ones. if it’s possible, ask users how they
 find your app.
AppCod.es

 If you have some interesting data points, data sources, or
 have some feedback regarding the algorithm - let us know.
 support@appcod.es




                 AppCod.es
The Swiss Army Knife for App Store Optimization

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App Store keyword popularity - by App Codes

  • 1. App Store keyword popularity How good is AppCod.es popularity ranking algorithm? or, “why we’re better than Google Adwords Keyword tool” by AppCod.es 31st August 2012
  • 2. AppCod.es AppCod.es shows you an estimated App Store search query popularity but how confident are we about it?
  • 3. AppCod.es How else can you estimate the keyword popularity? - common sense ;) - compare it to Google Adwords Keyword tool http://adwords.google.com/o/KeywordTool - compare it to the Chomp App Search analytics http://chomp.com/etc/chomp-charts/jan-2012 - see whether a phrase appears in hints in the App Store
  • 5. AppCod.es Puzzle Games In top search queries in the Chomp’s report
  • 6. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool
  • 7. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool common sense suggests Chomp is right
  • 8. AppCod.es our result like Chomp says - a very popular query
  • 9. AppCod.es Education • not a good search query • too general • people rather look for more specific things
  • 10. AppCod.es Education • not a good search query • too general • people rather look for more specific things • nevertheless Google shows it high
  • 11. AppCod.es Education • not a good search query • too general • people probably rather look for more specific things • nevertheless Google shows it high our results for comparison
  • 12. AppCod.es Education • education less popular than Angry Birds? makes sense. our results for comparison
  • 13. AppCod.es Reddit • our estimate - ~380k Reddit users have iPhone (5,5M users according to Google Planner * 7% iPhone owners) • Reddit is probably less popular than Chrome, or a flashlight app Google Adwords AppCod.es
  • 14. AppCod.es A different approach the popularity by AppCod.es how many people downloaded top apps found for a given search query (using Xyologic data)
  • 16. AppCod.es We’re not perfect • some of our data sources are >1 month old, so if a query is very fresh, we’ll display a lower rank • some of the queries are missing from the database. if we show “-”, it probably means the query is unpopular, but in rare cases we just have no data • a difference of 20 in hotness may be a statistical error (i.e. if one phrase is 40, and another is 50, we really don’t know which one is more popular)
  • 17. AppCod.es Keep in mind - the phrase popularity is still an experimental feature - it’s better to rank top5 in the not-so-popular phrases, than rank top15 in the most popular ones - iterate, iterate, iterate. with every update remove the worst performing phrases and try some new ones. if it’s possible, ask users how they find your app.
  • 18. AppCod.es If you have some interesting data points, data sources, or have some feedback regarding the algorithm - let us know. support@appcod.es AppCod.es The Swiss Army Knife for App Store Optimization

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  14. \n
  15. \n
  16. \n
  17. \n
  18. \n