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Kogital Agency Presentation 2018
Kogital is a digital agency offering
360° digital marketing
communication solutions built on
strategies considering
return-of-investment and key
performance indicators, and
creative campaigns.
Strategy
Creativity and
Technology
Measurement
and Analytics Social Marketing
Media Planning
and Buying
Mobile Marketing Search Marketing Influencer
Marketing
Strategy
If you know the enemy and know
yourself, you need not fear the result
of a hundred battles. If you know
neither the enemy nor yourself, you
will succumb in every battle.
-Sun Tzu
Strategy
● Market, brand, and competitor analysis
○ SWOT analysis
● Customer analysis
○ Persona analysis
○ Customers’ journey
● Positioning
○ FCB Grid
Creativity and Technology
Creativity and Technology
● Graphic design
● Copywriting
● Photography and video production
● Motion graphics, 2D/3D animation
● Web and mobile applications
● Innovative technology applications - Augmented reality, virtual reality
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
Kogital Agency Presentation 2018
© Uluç Yemen
© Ulaş Beşoklar
© Ulaş Beşoklar
© Mürsel Fındıkoğlu
© Mürsel Fındıkoğlu
© Mürsel Fındıkoğlu
© Ilgaz Erel
© Ilgaz Erel
© Ilgaz Erel
Measurement and Analytics
Risk comes from not knowing what you're doing.
- Warren Buffett
● Detailed pageview analysis
● Page flow analysis
● Purchase funnel analysis
● User behavior analysis
● Conversion tracking setup and
analysis
● Event tracking setup and
analysis
● Follower insights
Social Marketing
Social Media Management
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook: Video - Live Stream Post
Twitter
Twitter
Instagram
Instagram
Instagram
Instagram
Instagram
Instagram
Linkedin
Youtube
Youtube
Youtube
Youtube
Social Media Campaigns
According to brands’ marketing strategies we
create, execute and report on
● Competitions
● Applications
● Offers (such as discounts, coupons etc)
Social Media Campaign: #modavapurundabayramvar
Monitoring and Social CRM
● Monitoring and reporting mentions about the Brand.
● Monitoring and reporting mentions about the competitors.
● Contacting and maintaining positive perception of the Brand through users mentioning the
Brand and/or industry.
● Creating and executing crisis scenarios.
● Interacting with comments and messages on social networks.
● Monthly reporting.
Digital Media Planning and Buying
Digital Ad Network: Google AdWords
Search Ads Display Ads Shopping Reklamları
Digital Ad Network: Google AdWords - YouTube
Digital Ad Network: Facebook - Instagram
Digital Ad Network: Twitter
Digital Ad Network: LinkedIn
Sponsored Content Sponsored InMail Text Ads
Other Digital Ad Networks
Mobile Marketing
Mobile Marketing
● Mobile application design
and development.
● Location based ads.
● In-app ad display.
● Game integration.
Search Marketing
Arama
Pazarlaması
Search Marketing
● Keyword/keyphrase analysis
● Search Engine Optimization
● Location based search results
● Google, Yandex and Bing indexing
● Business page (Google Business,
Foursquare vb.) submission
● Google Maps submission
● Structured data coding
Influencer Marketing
Influencer Marketing: #GaziantepiKeşfet
Influencer Marketing: #GaziantepiKeşfet
Influencerlar arası etkileşimle ilgi arttırılıyor.
Influencer Marketing: #GaziantepiKeşfet
Campaign outcome
4.133.000
reach
60.950
interaction
Why us?
With our academic and practical background in
marketing communications,
we offer our customers tailormade solutions
If your business is not on the Internet,
then your business will be out of business.
-Bill Gates
Kogital Agency Presentation 2018
info@kogital.com | 0850 532 0 238
Contact Us
Thank You

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