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The future of TV
3 februari 2016
Sensitivity: Unrestricted
1
Koen Delvaux
Head of Consumer Innovation
@kodel
The biggest screen in the house has
created a $500 Billion market.
That’s a lot of room for innovation.
3 februari 2016
Sensitivity: Confidential
2
What do people watch?
Hint: it’s not so earth shocking
3 februari 2016
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3
monthly ARPU
(incl. VoD, football)
have more than 1
settopbox
Some TV viewing data
of internet customers
pay extra for TV.
20% €20
TV replay for free
we watch 3 hours of
TV per day (only 10%
in delayed viewing)
29%
boost of Facebook
revenue in 1 quarter
thanks to video views.
Chromecast wins over
Apple TV, Roku, PS4
with 35%
81%
penetration rate of
digital television in
Belgium
78%
The role of broadcast media
It’s not about the TV, stupid
3 februari 2016
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5
Broadcasting is a unique way to create reach
Appointment viewing is
as popular as ever.
Sharing the same
experience at the same
time creates
conversation topic.
This creates the power of
a large reach.
(created for advertisers)
3 februari 2016
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6
Lean forward versus lean back attitude
3 februari 2016
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7
Source: Nielsen
Premium content 2.0
Because not all of Youtube is great
3 februari 2016
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8
The money is in premium content
3 februari 2016
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9
Open platforms are not so good in premium content
3 februari 2016
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10
The long tail is
interesting, but not
generating enough
money.
Can advertising continue to ignore the user?
3 februari 2016
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11
Reach is good, but relevance is better.
Targeted advertising is a solution.
OTT, be welcome!
If you can’t beat them, join them
3 februari 2016
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12
Swipebox: all your favorite content
3 februari 2016
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13
V5 decoder: all content in the cloud
3 februari 2016
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14
Netflix: no need for Chromecast + smartphone
3 februari 2016
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15
Wanagogo: Studio 100 kids app on settopbox
3 februari 2016
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16
2nd screen experiences
There’s an app for that
3 februari 2016
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17
#hashtag
Facebook
[insert show name]
3 februari 2016
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18
Twitter as 2nd screen app
Check-in for social validation
Users need to download an app
Spott: Smartphone lets you buy what you see on TV
3 februari 2016
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19
My view on the future of TV
It’s an appliance
3 februari 2016
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20
For non-personal stuff, people prefer appliances
3 februari 2016
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21
Just because we can, doesn’t mean we should make a TV smart.
I like my TV to be dumb and my phone to be smart
3 februari 2016
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22
Nobody wants to use a TV like a computer
3 februari 2016
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23
But there is room for a controlled app environment
3 februari 2016
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24
The value is in the aggregation of services, not in the hardware box.
To be combined with a strong local content ecosystem
3 februari 2016
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25
Besides apps, we also need to facilitate lean back behavior
Let me pitch you an idea
It’s about reverse publishing
3 februari 2016
Sensitivity: Confidential
26
3 februari 2016
Sensitivity: Unrestricted
27
Youtube studio: helping local creative talent
Thank you
Now go and do some binge-watching
3 februari 2016
Sensitivity: Confidential
28

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The future of tv

  • 1. The future of TV 3 februari 2016 Sensitivity: Unrestricted 1 Koen Delvaux Head of Consumer Innovation @kodel
  • 2. The biggest screen in the house has created a $500 Billion market. That’s a lot of room for innovation. 3 februari 2016 Sensitivity: Confidential 2
  • 3. What do people watch? Hint: it’s not so earth shocking 3 februari 2016 Sensitivity: Confidential 3
  • 4. monthly ARPU (incl. VoD, football) have more than 1 settopbox Some TV viewing data of internet customers pay extra for TV. 20% €20 TV replay for free we watch 3 hours of TV per day (only 10% in delayed viewing) 29% boost of Facebook revenue in 1 quarter thanks to video views. Chromecast wins over Apple TV, Roku, PS4 with 35% 81% penetration rate of digital television in Belgium 78%
  • 5. The role of broadcast media It’s not about the TV, stupid 3 februari 2016 Sensitivity: Confidential 5
  • 6. Broadcasting is a unique way to create reach Appointment viewing is as popular as ever. Sharing the same experience at the same time creates conversation topic. This creates the power of a large reach. (created for advertisers) 3 februari 2016 Sensitivity: Unrestricted 6
  • 7. Lean forward versus lean back attitude 3 februari 2016 Sensitivity: Unrestricted 7 Source: Nielsen
  • 8. Premium content 2.0 Because not all of Youtube is great 3 februari 2016 Sensitivity: Confidential 8
  • 9. The money is in premium content 3 februari 2016 Sensitivity: Unrestricted 9
  • 10. Open platforms are not so good in premium content 3 februari 2016 Sensitivity: Unrestricted 10 The long tail is interesting, but not generating enough money.
  • 11. Can advertising continue to ignore the user? 3 februari 2016 Sensitivity: Unrestricted 11 Reach is good, but relevance is better. Targeted advertising is a solution.
  • 12. OTT, be welcome! If you can’t beat them, join them 3 februari 2016 Sensitivity: Confidential 12
  • 13. Swipebox: all your favorite content 3 februari 2016 Sensitivity: Unrestricted 13
  • 14. V5 decoder: all content in the cloud 3 februari 2016 Sensitivity: Unrestricted 14
  • 15. Netflix: no need for Chromecast + smartphone 3 februari 2016 Sensitivity: Unrestricted 15
  • 16. Wanagogo: Studio 100 kids app on settopbox 3 februari 2016 Sensitivity: Unrestricted 16
  • 17. 2nd screen experiences There’s an app for that 3 februari 2016 Sensitivity: Confidential 17
  • 18. #hashtag Facebook [insert show name] 3 februari 2016 Sensitivity: Unrestricted 18 Twitter as 2nd screen app Check-in for social validation Users need to download an app
  • 19. Spott: Smartphone lets you buy what you see on TV 3 februari 2016 Sensitivity: Unrestricted 19
  • 20. My view on the future of TV It’s an appliance 3 februari 2016 Sensitivity: Confidential 20
  • 21. For non-personal stuff, people prefer appliances 3 februari 2016 Sensitivity: Unrestricted 21 Just because we can, doesn’t mean we should make a TV smart.
  • 22. I like my TV to be dumb and my phone to be smart 3 februari 2016 Sensitivity: Unrestricted 22
  • 23. Nobody wants to use a TV like a computer 3 februari 2016 Sensitivity: Unrestricted 23
  • 24. But there is room for a controlled app environment 3 februari 2016 Sensitivity: Unrestricted 24 The value is in the aggregation of services, not in the hardware box.
  • 25. To be combined with a strong local content ecosystem 3 februari 2016 Sensitivity: Unrestricted 25 Besides apps, we also need to facilitate lean back behavior
  • 26. Let me pitch you an idea It’s about reverse publishing 3 februari 2016 Sensitivity: Confidential 26
  • 27. 3 februari 2016 Sensitivity: Unrestricted 27 Youtube studio: helping local creative talent
  • 28. Thank you Now go and do some binge-watching 3 februari 2016 Sensitivity: Confidential 28